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All Journal J-PiMat : Jurnal Pendidikan Matematika Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan IIJSE
Sinaga Simanjorang, Elida Florentina
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KOPI PADA WARKOP ON MADA RANTAUPRAPAT Sinaga Simanjorang, Elida Florentina
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 1: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i1.1903

Abstract

This study aims to determine the effect of brand image, price and product quality factors on coffee purchasing decisions at Warkop On Mada Rantauprapat. The data collection methods used were questionnaires, interviews and observations. The population of this research is the consumers of Warkop On Mada Aek Tapa Rantauprapat. Because the population in this study is unknown, the sample determination uses the formula according to Wibisono. The data analysis technique used is multiple linear regression and hypothesis testing using the t-test to test the partial regression coefficient and the F test to test simultaneously. From this study, the regression equation Y = 6.229 + 0.195X1 + 0.207X2 + 0.253X3 + e is obtained. The results of this study indicate that the variables brand image, price and product quality both partially and simultaneously have a positive and significant effect on coffee purchasing decisions. Judging from the results of the determination coefficient test (R2) shows the magnitude of the contribution of the influence of the independent variables on the dependent variable, the results show the value of R2 = 0.302 which means that 30.2% of coffee purchasing decisions are influenced by brand image, price and product quality, while the rest is equal to 69.8% is influenced by other variables not studied.
ANALISIS PENGARUH KEMAMPUAN KERJA DAN PENGALAMAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. PRUDENTIAL LIFE ASSURANCE RANTAUPRAPAT Sinaga Simanjorang, Elida Florentina
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: 2020
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.2165

Abstract

This study aims to analyze the effect of work ability and work experience on employee job satisfaction at PT. Prudential Life Assurance Rantauprapat. The subjects of this study were employees of PT. Prudential Life Assurance Rantauprapat with a population of 40 people. The sampling technique used was total sampling, in which the entire population was the research sample. The data collection technique was done by using questionnaires, interviews and observations. The data analysis technique used is multiple linear regression and hypothesis testing (t-test and F test). The results of this study obtained the regression equation Y = 1.677 + 0.633 X1 + 0.311 X2 + e. The results of the t-test show that partially work ability has a positive and significant effect on job satisfaction with a tcount of 4.822> t table 1.687 with a significant value of 0.00ttable 1.687 with a significant value of 0.035
Kemampuan Literasi Matematis dan Kaitanya dengan Penyelesaian Soal HOTS Berdasarkan Kecakapan Verbal Mahasiswa Ritonga, Anggie Yolanda; Sinaga Simanjorang, Elida Florentina; Hutagaol, Anita Sri Rejeki
J-PiMat : Jurnal Pendidikan Matematika Vol 6, No 1 (2024): J-PiMat
Publisher : Prodi Pendidikan Matematika STKIP Persada Khatu;istiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/j-pimat.v6i1.3372

Abstract

Penelitian ini dilatarbelakangi dengan belum optimalnya literasi matematika, kemampuan menyelesaikan soal HOTS, dan kecakapan verbal mahasiswa. Oleh karena itu penelitian ini bertujuan untuk memaparkan kemampuan literasi matematis dalam kaitannya dengan penyelesaian soal HOTS berdasarkan kecakapan verbal. Subjek dalam penelitian ini adalah mahasiswa, dan objek penelitiannya kecakapan verbal. Metode dalam penelitian ini menggunakan deskripstif kualitatif dengan teknik pengumpulan data memakai soal HOTS, angket dan wawancara. Hasil penelitian diperoleh mahasiswa dengan kemampuan literasi matematis dalam menyelesaikan soal HOTS dengan kecakapan verbal tinggi dapat memenuhi semua indikator yaitu menerapkan, merumuskan, dan menafsirkan. Tingkat sedang, memenuhi indikator menerapkan dan tingkat rendah, semua indikator belum dipenuhi dengan benar. Dengan demikian, dapat disimpulkan mahasiswa dengan kecakapan verbal tinggi dengan kemampuan literasi matematis dalam kaitannya, menyelesaikan soal HOTS lebih tinggi dari mahasiswa yang memiliki kecakapan verbal sedang atau rendah Kata Kunci: Kemampuan Literasi Matematika, HOTS, Kecakapan Verbal
ANALISIS BRAND IMAGE, PERSEPSI HARGA, PROMOSI ONLINE DAN GAYA HIDUP HEDONIS DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK IQOS PT.HM SAMPOERNA DI RANTAUPRAPAT Sipahutar, Reza Wahyudi; Ritonga, Mulkan; Sinaga Simanjorang, Elida Florentina
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.437

Abstract

Penelitian ini bertujuan untuk menyelidiki elemen-elemen yang memengaruhi pilihan konsumen untuk membeli produk IQOS dari PT. HM Sampoerna di Rantauprapat, dengan fokus pada gaya hidup hedonis, persepsi harga, citra merek, dan promosi internet. Pendekatan kuantitatif deskriptif digunakan dalam studi ini, dan pengguna IQOS lokal diberikan kuesioner untuk diisi guna mengumpulkan data. Analisis regresi linier berganda digunakan untuk memastikan bagaimana variabel independen dan keputusan pembelian saling terkait. Hasil studi menunjukkan bahwa sementara persepsi harga tidak memiliki dampak yang terlihat pada keputusan pembelian, citra merek dan promosi online memilikinya. Aspek terpenting yang memengaruhi keputusan konsumen untuk membeli adalah gaya hidup hedonistik mereka. Koefisien determinasi menunjukkan bahwa keempat variabel independen dapat menjelaskan sebagian besar variasi dalam keputusan pembelian, dan telah terbukti memiliki dampak yang cukup besar pada keputusan untuk membeli.
Performance Evaluation of SAMSAT Office Employees in Motor Vehicle Title Transfer Fee Services at The Rantauprapat SAMSAT Office Pakpahan, Ribkha Esterlita; Sinaga Simanjorang, Elida Florentina; Prayoga, Yudi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.3926

Abstract

This research aims to determine the performance of employees at SAMSAT in the Motor Vehicle Transfer of Title Fee Service at the SAMSAT Rantauprapat Office and to find out the relationship and contribution of each factor that influences the Performance of Employees in the Motor Vehicle Transfer of Title Fee Service at the SAMSAT Rantauprapat Office. The method in this research is a quantitative method. In this research, the population used is people who process motor vehicle transfer fees at the Rantauprapat SAMSAT office. The data analysis method used was multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test, and coefficient of determination). Based on the results of the t-test, it is known that four of the five service quality indicators have a positive and significant effect on the quality of BBN-KB performance at the Rantauprapat SAMSAT Office. The service quality indicator that has no partial effect is the Empathy indicator. Based on the F test, it is concluded that Tangible, Reliability, Responsiveness, Assurance and Empathy simultaneously have a positive and significant effect on the Quality of BBN-KB Services at the Rantauprapat SAMSAT Office in terms of Sig < 0.05 and based on the calculated F value of 77,894 > from F table 2.31, Tangible, Reliability, Responsiveness, Assurance and Empathy simultaneously have a positive and significant effect on the Quality of BBN-KB Performance at the Rantauprapat SAMSAT Office. Based on the Adjusted R-Square of 0.795, the contribution value of the simultaneous influence of Reliability, Tangible, Responsiveness, Empathy, and Assurance on the Quality of BBN-KB Services is 79.5% and the remaining 20.5% is influenced by other factors outside of this research.
Co-Authors Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Pakpahan, Ribkha Esterlita Prayoga, Yudi Ritonga, Anggie Yolanda Ritonga, Mulkan Sipahutar, Reza Wahyudi