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Septiawan, Bambang
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PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP ORGANIZATIONAL COMMITMENT Sinta, Ziyadatu; Septiawan, Bambang; Rohmah, Hanif Mutiara
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1btkdy95

Abstract

Tujuan dari penelitian ini yakni guna melakukan analisis pengaruh kepemimpinan transformasional dan lingkungan kerja terhadap organizational commitment pada komunitas UMKM di Desa Wisata Pantai Serang Blitar. Penelitian ini menerapkan pendekatan kuantitatif melalui teknik survei terhadap 150 responden. Data terkumpul melalui kuesioner skala Likert dan dianalisis melalui regresi linier berganda memakai SPSS versi 22. Hasil analisis memperlihatkan bahwasanya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap organizational commitment disertai nilai t sebesar 2,951 (signifikansi 0,004). Lingkungan kerja juga berpengaruh signifikan dengan nilai t sebesar 3,886 (signifikansi 0,000). Organizational commitment berpengaruh signifikan oleh kepemimpinan transformasional secara simultan disertai nilai F sebesar 19,383 (signifikansi 0,000), melebihi F-tabel sebesar 3,06. Nilai koefisien determinasi (R²) sebesar 0,488 memperlihatkan bahwasanya 48,8% variasi organizational commitment dijelaskan oleh dua variabel bebas tersebut. Implikasi dari penelitian ini yakni bahwasanya kepemimpinan yang transformasional dan lingkungan kerja mampu meningkatkan komitmen, rasa memiliki, dan keterlibatan anggota dalam komunitas UMKM berbasis wisata.
Implementasi Perubahan Kebijakan dan Peraturan Impor Tas Terhadap Produk Lokal, Studi Kasus di Indonesia Irna Yaumil Isni; Zulkarnain; Septiawan, Bambang
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 1 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/1gsfbe63

Abstract

This study aims to analyze the impact of policy changes and regulations on bag imports on the local product industry in Indonesia. In recent years, the Indonesian government has adjusted import regulations to protect domestic producers from the influx of cheaper and more abundant foreign goods. This case study highlights how these policies are implemented, the challenges faced in their implementation, and their impact on local bag producers, including business growth, competitiveness, and consumer preferences. The research method used is descriptive qualitative with a case study approach in several local bag production centers in Indonesia, such as Tasikmalaya and Bandung. The research findings indicate that while the policy provides protection for the domestic market, its implementation still faces bureaucratic obstacles, insufficient policy outreach, and limited support for enhancing local production capacity. This study recommends the need for synergy between trade policies and local industry empowerment to create a healthy and sustainable ecosystem for domestic products.
Analisis Pelatihan Kewirausahaan dalam Meningkatkan Kemampuan Berwirausaha Pada Kelompok Usaha Pemberdayaan Perempuan di Desa Mundusewu Kecamatan Bareng Kabupaten Jombang Aini, Charisma Nur; Septiawan, Bambang; Mawardi, M. Adib; Khoirianto, Redy
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17309530

Abstract

This research is to determine the extent of the implementation of training in women's empowerment groups in Mundusewu Village Bareng District Jombang Regency, how the entrepreneurial activities of women's empowerment groups in Mundusewu Village Bareng District Jombang Regency in training groups and supporting factors women empowerment efforts in Mundusewu Village, Bareng District, Jombang Regency. The data collection technique used in this study was to conduct in-person interviews with informants and documentation studies. The method of data analysis used was descriptive analysis. The results of the study show that the implementation of training provided by the Jombang Regency Labor Department in the form of entrepreneurship training Social Media and Broadcaster in improving entrepreneurial abilities is very influential, then the entrepreneurial activities of women's empowerment groups in Balamatan Munduse Village. well, when the training provided by the Jombang Regency Labor Department. Inhibiting factors in this case. The first is, there is within the building members themselves, namely regarding the mindset of someone who wants to progress and grow by following women’s empowerment training. While the supporting factor, namely the cooperation and enthusiasm of KSM Probo Ndeso building members who always participate in the training, and take an active role in the creation of content efforts to increase the sales of existing SMEs. Secondly, there is support from the government down as well as being part of the sustainability of the content channel as well as providing facilities to support content creation.
Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting Rahayu, Denok Wahyudi Setyo; Septiawan, Bambang; Hamidah, Aqnes Dwi Sakti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1076

Abstract

Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%.
Tourism Expectation as Moderator of Promotion Objectives and Promotion Mix on Tourist Interest Rahayu, Denok Wahyudi Setyo; Septiawan, Bambang; Hamidah, Aqnes Dwi Sakti; Terizla, Rizky Fredrin
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.632

Abstract

Promotion objectives, tourism promotion mix, and expectations play significant roles in attracting tourists to destinations. Videos have emerged as effective promotional tools, showcasing the actual conditions of tourist attractions. This research investigates how promotional objectives and the tourism promotion mix, with the moderation of expectations, can influence tourist interest. A total of 247 respondents were sampled for this study. The respondents evaluated videos of Kebon Rojo Park, Blitar, East Java, and completed a questionnaire. The analysis method used was Partial Least Squares (PLS), suitable for handling complex data with multiple variables. The study found that both promotion objectives and the tourism promotion mix positively influenced tourist interest. However, expectations did not moderate the relationship between the promotional strategies and tourist interest. This indicates that expectations do not strengthen or weaken the effects of promotional objectives and tourism promotion mix on tourist interest. The research suggests that while expectations play a role in shaping perceptions, the key to attracting tourists lies in effective promotional strategies tailored to the target market segment. This highlights the importance of using accurate and attractive promotional materials to stimulate interest in visiting destinations like Kebon Rojo Park.
Strategic Analysis of the Export Potential of Sentul Drums from Blitar: A Desk Research Approach Septiawan, Bambang; Sudarmiatin; Pratikto, Heri
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1102

Abstract

This study aims to conduct a strategic analysis of the export potential of Sentul Drums (also known as Kendang Sentul or Kendang Jimbe) from Blitar, East Java, using a pure desk-research approach. Anchored in Porter’s competitive advantage theory and the Uppsala internationalization model, the research synthesizes secondary data from government reports (BPS, Disperindag), official regulations, credible media (Antara News, Kompas, BlitarKawentar), and peer-reviewed literature (2021–2026). Findings reveal that Kendang Jimbe has become Blitar’s leading export commodity, generating Rp17.99 billion in 2025, driven by large-scale shipments to China (3,500 units worth Rp17.6 billion via BUMDes Ngoran in 2024 and over 5,000 units via UKM Jatim in early 2025). PESTLE analysis confirms a highly supportive macro-environment, while the updated SWOT/IFAS-EFAS matrix positions the industry in a growth quadrant. The study formulates actionable SO, ST, WO, and WT strategies focusing on BUMDes collaboration, digital marketing, logistics optimization, and market diversification. This desk-based synthesis fills a literature gap by providing an objective, up-to-date roadmap for enhancing MSME export competitiveness in Indonesia’s creative economy sector.
The Influence of Social Media Marketing on Consumer Purchase Intention in Fashion Stores on the Shopee Platform: The Mediating Role of Consumer Trust Yusida, Erma; Septiawan, Bambang; Fitriani, Nisa
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1119

Abstract

This quantitative cross-sectional study investigates the influence of social media marketing on consumer purchase intention in fashion stores on the Shopee platform, with consumer trust as a mediating variable. Data were collected through an online questionnaire from respondents from Blitar city who had recent experience purchasing fashion products on Shopee. Social media marketing was measured through indicators such as attractive content, two-way interaction, trend updates, personalization, and electronic word-of-mouth. Consumer trust was assessed using competence, benevolence, and integrity dimensions, while purchase intention was evaluated based on intention to buy soon, serious consideration after viewing posts, and preference over other platforms. The data were analyzed using SPSS for validity, reliability, and classical assumption tests, and Hayes’ PROCESS macro for mediation analysis. The results revealed that all hypotheses were supported. Social media marketing had a positive and significant effect on consumer trust and on purchase intention. Consumer trust significantly influenced purchase intention and partially mediated the relationship between social media marketing and purchase intention. Theoretically, the study advances the Stimulus-Organism-Response framework and trust-transfer theory in the context of Indonesian social commerce. Practically, the findings recommend that fashion store owners prioritize high-quality visual content, responsive engagement, authentic testimonials, and personalized recommendations to build trust and enhance purchase intention on Shopee.
The Influence of Cashless Transaction Usage on Generation Z's Consumptive Behavior Moderated by Hedonic Lifestyle Adib Mawardi, Muhammad; Septiawan, Bambang; Vatkumia Safitri, Nabella
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 2 (2026): Vol. 5 No. 2 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i2.1120

Abstract

This study aims to examine the influence of cashless transaction usage on Generation Z’s consumptive behavior and to determine whether hedonic lifestyle moderates the relationship. The research was conducted using a quantitative cross-sectional approach. Data were collected from 123 Generation Z respondents in Blitar City and its surrounding areas through a structured questionnaire. The questionnaire measured cashless transaction usage, consumptive behavior, and hedonic lifestyle. Data were analyzed using IBM SPSS Statistics and Hayes’ PROCESS macro (Model 1) for moderation analysis. The results showed that the overall model was statistically significant and explained 56.4% of the variance in consumptive behavior. However, cashless transaction usage did not have a significant direct effect on consumptive behavior. Hedonic lifestyle also did not significantly moderate the relationship. Instead, hedonic lifestyle had a strong direct positive effect on consumptive behavior. These findings indicate that hedonic lifestyle, rather than cashless payment habits, is the main driver of impulsive and excessive consumption among Generation Z in this regional setting. The study contributes to consumer behavior theory by showing the important role of lifestyle factors in a cashless economy. Practically, the results can help fintech companies, educators, and policymakers create better programs to promote responsible spending among young people.
Co-Authors A.A. Ketut Agung Cahyawan W Adib Mawardi, Muhammad Agus Hermawan Aini, Charisma Nur Bambang Utoyo Department, administratio Dian Putri, Dian Fitriani, Nisa Hamidah, Aqnes Dwi Sakti Heri Pratikto Irna Yaumil Isni Khoirianto, Redy Kurniastuti, Tri Masrunik, Endah Mawardi, M. Adib Mufid A Nurul Farida Puji Handayati Rahayu, Denok Wahyudi Setyo Rohmah, Hanif Mutiara RR. Ella Evrita Hestiandari Sholikah, Siti Maratus Sinta, Ziyadatu Sudarmiatin Terizla, Rizky Fredrin Umayah, Indari Vatkumia Safitri, Nabella Wening Patmi Rahayu Yusida, Erma Zulkarnain