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All Journal Jurnal Penelitian Agrihatantiring
Parissa Swasti RN
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS FAKTOR YANG MEMPENGARUHI ALIH FUNGSI LAHAN PADI KE KELAPA SAWIT DI KECAMATAN SERUYAN HILIR TIMUR: Rita Setiawati1), Parissa Swasti RN2), Tirsa Neyatri Bandrang3) Rita Setiawati; Tirsa Neyatri Bandrang; Parissa Swasti RN
Jurnal Penelitian Agri Hatantiring Vol. 5 No. 1 (2025): Jurnal Penelitian Agri Hatantiring
Publisher : Politeknik Seruyan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59900/pagri.v5i1.271

Abstract

This study aims to analyze the factors influencing the conversion of paddy fields into oil palm plantations in Seruyan Hilir Timur District, Seruyan Regency, Central Kalimantan. This land-use change has become a major concern due to the significant decrease in paddy field area, while the area of oil palm plantations continues to increase. The study employs a quantitative method with a survey approach targeting farmers who have converted their land. Data were collected through questionnaires and analyzed using multiple linear regression to identify the influencing factors. The results indicate that economic factors, such as the selling price of harvests and higher income from oil palm, are the main drivers for farmers to convert their land. Additionally, environmental and technical factors also play a role in the farmers' decision-making, although their influence is not as strong as that of economic factors. The conclusion of this study is that economic factors are the most significant determinants in the conversion of paddy fields to oil palm plantations in Seruyan Hilir Timur District. Keywords: Land use change, Economic factors, Environmental factors, Technical factors
DAMPAK KEBERADAAN PERKEBUNAN PLASMA KELAPA SAWIT PT. RIMBA HARAPAN SAKTI 1 TERHADAP SOSIAL EKONOMI MASYARAKAT DESA PEMATANG LIMAU: Norhalimah Ramadhani1, Endah Panca Wijayanti2, Parissa Swasti Rn3 Norhalimah Ramadhani; Endah Panca Wijayanti; Parissa Swasti RN
Jurnal Penelitian Agri Hatantiring Vol. 5 No. 1 (2025): Jurnal Penelitian Agri Hatantiring
Publisher : Politeknik Seruyan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59900/pagri.v5i1.273

Abstract

This study aims to analyze the impact of the existence of oil palm plasma plantations of PT. Rimba Harapan Sakti 1 on the social and economic conditions of the community in Pematang Limau Village. Using a descriptive quantitative approach, this study collected data through field observations, interviews with respondents, and related documentation. The sample in this study consisted of 78 respondents selected by purposive sampling. The results of the study indicate that the existence of plasma plantations has a significant impact on improving the social conditions of the community, where there is an increase in population, increased access to education, and reduced social conflict. On the economic side, oil palm plasma plantations have been proven to be able to increase community income and encourage a shift in livelihoods from the traditional sector to the plantation sector. In addition, there is an increase in asset ownership among the community. The conclusion of this study shows that the existence of plasma plantations has a positive impact both socially and economically on the community of Pematang Limau Village. Keywords: Oil palm plasma plantation, social impact, economic impact, PT. Rimba Harapan Sakti 1, Pematang Limau Village.
ANALISIS FAKTOR BAURAN PEMASARAN DAN DISTRIBUSI MEMPENGARUHI PERALIHAN PENJUALAN KOPRA KE PENJUALAN KELAPA BUTIRAN (GELONDONG)(Studi Kasus: Kecamatan Seruyan Hilir Timur Kabupaten Seruyan): MAISARAH 1, PARISSA SWASTI RN 2, SUROTO 3 Maisarah; Parissa Swasti RN; Suroto
Jurnal Penelitian Agri Hatantiring Vol. 5 No. 2 (2026): Jurnal Penelitian AgriHatantiring
Publisher : Politeknik Seruyan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59900/8ff3nv43

Abstract

Analisis Faktor-Faktor Bauran Pemasaran Dan Distribusi Yang Mempengaruhi Beruhah Penjualan Kopra Ke Penjualan Kelapa Gelondong (Butiran) Studi Kasus Kecamatan Seruyan Hilir Timur, Politeknik Seruyan, 2024.Kelapa merupakan salah satu tanaman yang memiliki banyak manfaat bagi manusia. Penelitian ini bertujuan untuk menganalisis faktor-faktor bauran pemasaran, yaitu produk, harga, promosi, tempat, serta distribusi, yang mempengaruhi peralihan penjualan kopra ke penjualan kelapa gelondong di Kecamatan Seruyan Hilir Timur. Metode yang digunakan deskriptif dan kuantitatif, dengan data primer dan sekunder sebagai sumber data. Analisis data menggunakan SPSS dilakukan dengan menggunakan uji instrumen validitas dan reliabilitas serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa dari lima variabel yang diteliti, hanya variabel distribusi (X5) yang memiliki pengaruh signifikan terhadap peralihan penjualan, dengan koefisien sebesar 1.026 dan nilai signifikansi 0.000. Hal ini mengindikasikan bahwa distribusi merupakan faktor utama yang mendorong pengusaha kopra beralih ke penjualan kelapa gelondong. Sementara itu, variabel produk (X1), harga (X2), promosi (X3), dan tempat (X4) tidak menunjukkan pengaruh yang signifikan terhadap keputusan peralihan tersebut. Temuan ini memberikan pemahaman lebih mendalam tentang pentingnya distribusi dalam strategi pemasaran dan distribusi yang memengaruhi pengambilan keputusan dalam rantai pasokan kelapa di daerah tersebut.   Kata Kunci : Kelapa, Kopra, Produk, Harga, Promosi, Tempat.  
Co-Authors Endah Panca Wijayanti Maisarah Norhalimah Ramadhani Rita Setiawati SUROTO Tirsa Neyatri Bandrang