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Journal : Jurnal Pewarta Indonesia

Sebuah Menata Diskusi Ruang Publik Online sebagai Sarana Penyebaran Konten Inspiratif Edukatif Eni Kusti Rahayu; Joe Harrianto Setiawan; Muhammad Wanadli Rivan; Ni Putu Limarandani
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.136

Abstract

The Youtube channel Bincang Online Inspiratif (BIONS) Series presents educational content as an online public discussion space for enthusiasts. This study discusses the strategy of the BIONS Youtube account in disseminating these inspirational contents. The theory used is Peter Pringle's program strategy management to create and improve program quality and broadcast strategies to produce optimal impact. The research approach is qualitative with a case study method. The research findings are that online talk shows are planned through creative strategies starting from pre-production, production, and post-production to achieve broadcast success. The pre-production stage is an area to determine the theme, sources, and shooting layout before stepping into the production stage using zoom and YouTube live streaming. The next step is post-production, which is the core of dissemination, including editing, evaluation and marketing publications. To get viewers and account subscribers, it is done by distributing flyers on Instagram, WA groups, and various other supporting communication facilities, as well as making luckydraw as an effort to attract new viewers and maintain audience loyalty.
Pemanfaatan Musik Klasik sebagai Media Pengelola Kesehatan Mental Gen Z Hannan, Fathiya; Setiawan, Joe Harrianto
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.151

Abstract

Currently, Generation Z is prone to developing signs of mental health illnesses, such as stress and anxiety. If not managed properly, these symptoms could lower their overall quality of life. In contrast, Gen Z shows traits that are typically characterized by openness, tolerance, and innovation, allowing them to develop creative approaches to the challenges they face. One approach involves utilizing classical music as a means of regulating their mental well-being. The younger generation mostly chooses to engage in the act of listening to classical music due to its character that often associated with music that soothes the soul. The author conducted research to see how classical music fans among Gen Z utilize this type of music as a means of maintaining a good mental state. This study employs the Uses and Gratifications (UGT) theory, which refers to the four typologies of uses outlined in McQuail's UGT theory: distraction, personal relations, personal identity, and monitoring. The method used is a qualitative descriptive research, with semi-structured interviews involving three respondents and document analysis as data gathering approaches. The research findings indicate that classical music is effectively utilized as a means of regulating the mental well-being of listeners. This is evident through the satisfaction of the four typologies of uses mentioned earlier when engaging with classical music. These findings demonstrate the potential of classical music to aid individuals in coping with or controlling their mental health by inducing a state of tranquillity, neutralizing negative emotions, providing a sense of security and comfort with one's identity, and stimulating the mind through imaginative visualizations evoked by the act of listening to classical music.