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All Journal Ultimart: Jurnal Komunikasi Visual Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Avant Garde BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Titik Imaji Kartala Visual Studies Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Fast in Social Sciences
Ruslan, Arief
DKV Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Avant Garde

 1 
STRUKTUR NARASI MEDIA GAME “WARCRAFT 3: REIGN OF CHAOS” Studi Pada Media Seni Kontemporer Arief Ruslan
Avant Garde Vol 2, No 2 (2014): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.304 KB) | DOI: 10.36080/avg.v2i2.37

Abstract

Warcraft 3: Reign of Chaos memberikan permainan yang lebih dari sekadar soalkemenangan-kekalahan, scoring, dan reward, tetapi juga menawarkan narasi (jalan cerita).Penelitian ini akan melihat bagaimana struktur narasi yang dibangun dalam memperlihatkanperkembangan penokohan dan cerita melalui alur, latar, dan juga konflik-konflik yangdialami tokoh dalam setiap permainannya. Cerita tersebut memperlihatkan bahwa kejahatantidak selalu datang secara tiba-tiba, melainkan bisa mempunyai struktur cerita denganmenghubungkan kausalitas sehingga penokohan dapat dilihat sebagai tokoh antagonis.Dengan analisis struktur narasi peneliti melihat W3ROC memberikan pandangan kepadapemain bahwa kejahatan atau kebaikan bukan hanya datang dari sifat yang sama (statis),tetapi juga bisa dari yang berbeda (dinamis). Artinya kejahatan bisa saja hadir dari seseorangyang baik atau sebaliknya, melalui peristiwa-peristiwa yang dilalui oleh tokoh tersebut.
Identitas Visual Milenial Dalam Merek Minuman Bubble Tea di Tangerang Selatan Arief Ruslan
Avant Garde Vol 8, No 1 (2020): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v8i1.983

Abstract

This article investigates the visual identity of “newest” soft drink businesses that target milennial communities in the South Tangerang region. The “kekinian” drinks, popular as millennial drinks and make this business blooming and compete with one another. Appending from some form of visual identity from within "branding" by business man, the discourse on milennial identity is indirectly built on several visual principles. Visual identity becomes the main channel as a communication tool and determines identity as social identity. This research focuses on "bubble drink" soft drink business people, or often called bobba drinks, who build their identity with logos as milennial identity. Using a qualitative method with observation and study of literature, this study took the visual identity (logoS) of 17 boba drink businesses in the South Tangerang area. With this logo, the researcher identifies the concept of communication in a visual form, which then unravels the signs that are present in the visual metaphore element, namely shape, color, and typography. The findings in this study are, a) The visual order presented by business people in building milennial children's identity is presented with flexible shapes, dominant colors that are contrast, and promotes the role of words combined with typographic forms. b) visual style that is built not only as a form of simplicity, but also as the identity “kekinian” society.
STRUKTUR NARASI MEDIA GAME “WARCRAFT 3: REIGN OF CHAOS” Studi Pada Media Seni Kontemporer Arief Ruslan
Avant Garde Vol 2, No 2 (2014): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.304 KB) | DOI: 10.36080/avg.v2i2.9

Abstract

Warcraft 3: Reign of Chaos give the game more than just about victory or defeat, scoring, and rewards, but also offers a narrative (the story). This study will observe how the narrative structure built in showing progress through the story characterizations, plot, setting, also conflicts was meet by the characters in each game. The story shows that villainy does not always come suddenly, but can have a story structure with connecting causality so characterizations can be seen as an antagonist. With the analysis of the narrative structure of researchers see W3ROC provide insight to the players that villainy or goodness not only come from the same characteristic (static), but can also be of a different characteristic (dynamic). This means that the villainycan be show up from someone who is good or vice versa, through the events that passed by the figures.
Co-Authors Arif Nur Hidayat Candra, Lutfiyana Viska Jeanie Annissa Logiana, Archita Desia PUTRA, RICKY WIDYANANDA Rahmat Saleh Rana Syakirah Rinaldi