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All Journal Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Syafruddin Rais
Manajemen Tata Hidangan, Politeknik Pariwisata Batam
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Pengaruh Variasi Menu Terhadap Keputusan Pembelian Di Common Space Coffee & Bar Batam Yovilia Meysie; Tito Pratama; Syafruddin Rais; Rezki Alhamdi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3713

Abstract

The increasing popularity of cafés as social spaces has intensified competition within the culinary industry. One crucial factor influencing consumers’ purchasing decisions is the variety of menu options offered by a business. This study aims to examine the effect of menu variation on purchasing decisions at Common Space Coffee & Bar Batam. The research applies a quantitative approach with a causal associative design. Data were obtained through an online questionnaire distributed via Google Form to 99 respondents selected using a purposive sampling technique, consisting of customers who had made at least two purchases within the last three months. The data were analyzed using the PLS-SEM 3.0 software. The results demonstrate that menu variation has a positive and significant effect on purchasing decisions, indicated by a path coefficient value of 0.970, a t-statistic of 98.309, and a p-value of 0.000. These findings confirm that a greater diversity of menu offerings substantially enhances consumers’ purchasing decisions
Peran Masyarakat dalam Pengembangan Wisata Pulau Putri di Kelurahan Sambau, Nongsa, Kota Batam Tito Pratama; Dailami .; Rezki Alhamdi; Moh. Thamdzir; Natal Olotua Sipayung; Syafruddin Rais; Siska Amelia Maldin; Wahyudi Ilham; Syalendra Reza Irwansyah Rezeki; Haufi Sukmamedian; Bojes Ariansya; Gita Irmalya
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3714

Abstract

This study aims to identify and analyze the role of the community in the development of tourism on Putri Island, located in Sambau Village, Nongsa District, Batam City. Community-based tourism development is key to creating a sustainable tourism destination and providing economic, social, and cultural impacts for the local community. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and documentation of local residents, tourism managers, and local government officials. The research results show that communities play a crucial role in tourism development, both as key actors in tourism activities, providers of tourism services and facilities, and guardians of the local environment and culture. However, several obstacles remain, such as limited knowledge of tourism management, minimal promotion, and insufficient government support. Efforts made by communities to address these challenges include raising awareness of the importance of togetherness, tourism skills training, and strengthening collaboration between communities, the government, and the private sector. This study concludes that active community participation is a key factor in the successful development of Putri Island tourism. Therefore, ongoing support from various parties is needed to ensure Putri Island's development into a leading, competitive, and sustainable tourist destination.
Pengaruh Pemasangan Papan Iklan dan Kualitas Produk di Pippo Coffee Roasters Kota Batam Ferrysah Putra; Rezki Alhamdi; Syafruddin Rais; Tito Pratama
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3763

Abstract

The growth of the coffee shop industry in Indonesia has increased over time, with the increasing culture of drinking or enjoying coffee among Indonesian people, especially in the city of Batam. In facing very tight market competition, marketing techniques such as installing billboards and improving product quality are important to attract consumer buying interest. This study aims to analyze the influence of billboards and product quality on consumer buying interest, with the object of research on Pippo Coffee Roasters. The research method used is quantitative with data collection through questionnaires to consumers, then validity and reliability tests will be carried out, classical assumption tests such as normality tests, heteroscedasticity tests and multicollinearity tests, then continued with multiple linear regression analysis such as t tests and f tests, as well as determination coefficient tests. The results of the study state that all instruments in this study are declared valid and reliable, and fulfill the classical assumption test, and the regression results show that the billboard and product quality variables have a positive and significant effect on the purchasing interest variable, both partially and simultaneously, and a very strong regression value with an R square value of 0.987. Thus, this research shows results that can be used as evaluation material by Pippo Coffee Roasters.
Substitusi Jus Jeruk Segar Dengan Super Juice Jeruk Dalam Penerapan Mixology Berkelanjutan Yusakh Yama Langi; Natal Olotua Sipayung; Syafruddin Rais; Rezki Alhamdi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3891

Abstract

This study investigates the use of Super Juice as a substitute for fresh orange juice in sustainable mixology. The research employed a quantitative experimental method with a Completely Randomized Design (CRD) consisting of two treatments: fresh orange juice and Super Juice. Sensory evaluation was conducted by 30 panelists trained, semi-trained, and untrained who assessed color, aroma, taste, and texture using a five-point hedonic scale. Data were analyzed with the Mann Whitney U test in SPSS 19. The findings indicate no significant differences (p > 0.05) between the two samples across all sensory attributes. However, fresh orange juice showed slightly higher scores in color and taste, while Super Juice performed better in aroma and texture due to its acid-assisted extraction method. Overall, Super Juice obtained a marginally higher mean score, suggesting it can serve as an effective alternative that supports sustainable mixology by enhancing efficiency and reducing citrus waste..
Pengembangan Model Teaching Factory Berbasis Industri pada Program Studi Manajemen Tata Hidangan: pada Program Studi Manajemen Tata Hidangan untuk Meningkatkan Kompetensi Profesional Mahasiswa Vokasi Syafruddin Rais
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.4908

Abstract

Vocational education in the hospitality sector is expected to produce graduates whose competencies meet industry demands. However, a gap still exists between the competencies of students in the Food and Beverage Management Study Program and the requirements of the labor market, particularly in terms of professional skills, industrial work culture, and work readiness. This condition highlights the need for a learning model that effectively integrates educational processes with the needs of the hospitality industry. This study aims to analyze the development of an industry-based Teaching Factory model in the Food and Beverage Management Study Program and its contribution to improving the professional competencies of vocational students. This study employed a qualitative descriptive approach using a case study method. The research was conducted at the Food and Beverage Management Study Program of Batam Tourism Polytechnic. The research informants consisted of the head of the study program, lecturers of practical courses, students, and hospitality industry practitioners selected through purposive sampling. Data were obtained from primary and secondary sources through observation, interviews, documentation, and literature review. Data were analyzed using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The results indicate that the implementation of an industry-based Teaching Factory effectively integrates theoretical learning and practical experience through a learning environment that closely resembles real workplace conditions. The model contributes to the improvement of students’ technical skills (hard skills), soft skills, understanding of industrial work culture, digital competencies, and work readiness. The industry-based Teaching Factory can serve as an effective learning model in hospitality vocational education by strengthening the linkage between higher education institutions and industry while enhancing graduates’ professional competencies and work readiness in accordance with the needs of business and industry.
Socialization Of Religious Tourism Development As An Effort To Preserve Local Spiritual And Cultural Values In Batam City Dailami; Moh. Thandzir; Rezki Alhamdi; Natal Olotua Sipayung; Syafruddin Rais; Wahyudi Ilham; Haufi Sukmamedian; Syailendra Reza Irwansyah Rezeki; Gita Irmalya
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.514

Abstract

The Community Service Activity (PKM) with the title "Socialization of Religious Tourism Development as an Effort to Preserve Spiritual Values and Local Culture in Batam City" aims to increase public understanding and awareness of the importance of religious tourism development as part of the preservation of local spiritual and cultural values. This activity is carried out through socialization, counseling, and interactive discussions involving the community, religious leaders, and local stakeholders. The material presented includes the concept of religious tourism, the potential of religious destinations in Batam City, as well as sustainable management strategies based on local wisdom. The results of this activity show an increase in public understanding of the importance of maintaining spiritual and cultural values in tourism development. In addition, this activity also encourages the active participation of the community in developing and promoting religious tourism as a local identity that has economic and social value. Thus, this PKM activity is expected to be the first step in building synergy between the community, government, and academia in supporting the sustainable development of religious tourism in Batam City.
Waste Awareness Campaign and Printer Donation Rezki Alhamdi; Natal Olotua Sipayung; Dailami; Siska Amelia Maldin; Eryd Saputra; Wahyudi Ilham; Tito Pratama; Moh Thandzir; Syafruddin Rais
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.517

Abstract

This community service program (PKM) conducted by Batam Tourism Polytechnic at SMAN 3 Batam aimed to increase students' awareness of food waste reduction and support the teaching-learning process through a printer donation. The one-day activity involved 50 students and 5 teachers, utilizing interactive socialization methods such as presentations, videos, and small group discussions to address the causes, impacts, and solutions of food waste, followed by the handover of a multifunction printer with a technical demonstration. Qualitative evaluation through observation and informal interviews revealed that students significantly improved their understanding of food waste, actively participated in proposing practical solutions (e.g., taking adequate portions, utilizing leftovers), and expressed intentions to form a student-led waste management club, while the printer donation immediately facilitated the printing of teaching materials and assignments, reducing learning delays. This integrated approach combining environmental education with physical facility support, even in a short period, produced meaningful and sustainable impacts, aligning with SDGs 4 (Quality Education) and 12 (Responsible Consumption and Production).
Community Social Empowerment Through Basic Food Assistance Activities Based On Lecturers And Students At The Nurul Hidayah Batam Foundation Tito Pratama; Dailami Dailami; Moh. Thandzir; Syafruddin Rais; Wahyudi Ilham; Siska Amelia Maldin; Haufi Sukmamedian; Bojes Ariansya
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.518

Abstract

Community Service Activities (PKM) with the title "Social Service for the Distribution of Basic Necessities" is a form of social concern that aims to help people in need, especially in meeting daily basic needs. This activity is carried out by distributing food packages to underprivileged communities, orphanages, or other vulnerable groups. The implementation of activities is carried out through the planning stages, collecting data on beneficiaries, and distributing aid directly so that it is right on target. In addition, this activity also involves the active participation of students, lecturers, and related parties as a form of implementation of the values of mutual cooperation and social concern. The results of this activity show that the assistance provided can ease the economic burden on the community and strengthen the relationship between universities and the community. This activity also provides real experience for students in implementing humanitarian values and service. Thus, this PKM activity is expected to provide short-term benefits in the form of assistance for basic needs, as well as long-term benefits in the form of increased empathy, social solidarity, and concern for others in community life.
Co-Authors Bojes Ariansya Bojes Ariansya Dailami Dailami . Dailami Dailami Eryd Saputra Ferrysah Putra Gita Irmalya Gita Irmalya Haufi Sukmamedian Maldin, Siska Amelia Moh Thandzir Moh. Thamdzir Moh. Thandzir Natal Olotua Sipayung Rezki Alhamdi Rezki Alhamdi Rezki Alhamdi Rezki Alhamdi Syailendra Reza Irwansyah Rezeki Syalendra Reza Irwansyah Rezeki Tito Pratama Wahyudi Ilham Yovilia Meysie yusakh yama Langi