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All Journal Jurnal Menata Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Dailami
Manajemen Tata Hidangan, Politeknik Pariwisata Batam
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary

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PENGARUH MARKETING STORYTELLING TIKTOK TERHADAP MINAT BELI KONSUMEN DI KEIKAKERY KOTA BATAM Myra Humayrah; Dailami; Moh. Thamdzir; Wahyudi Ilham; Haufi Sukmamedian
JURNAL MENATA Vol. 5 No. 1 (2026): MEI 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v5i1.471

Abstract

This study aims to analyze the influence of marketing storytelling through the TikTok platform on consumer buying interest in Keikakery, Batam City. The phenomenon of using TikTok as a creative promotional medium has encouraged many culinary business actors to utilize story-based content to build emotional closeness with consumers. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to followers of the Keikakery TikTok account and consumers who are exposed to storytelling content. Data analysis was carried out using simple linear regression to see the magnitude of the influence of storytelling variables on buying interest. The results of the study show that TikTok storytelling marketing has a positive and significant effect on consumer buying interest. Narrative elements such as storyline, authenticity, relevance, product visualization, and emotional messages have been proven to increase consumer interest, trust, and desire to buy Keikakery products. The more interesting and relevant the storytelling content presented, the higher the buying interest formed. This research emphasizes that TikTok is an effective marketing medium in strengthening brand identity and influencing consumer behavior, so that storytelling strategies can be used as the main approach in developing Keikakery's digital promotion strategy in the future.
Socialization Of Religious Tourism Development As An Effort To Preserve Local Spiritual And Cultural Values In Batam City Dailami; Moh. Thandzir; Rezki Alhamdi; Natal Olotua Sipayung; Syafruddin Rais; Wahyudi Ilham; Haufi Sukmamedian; Syailendra Reza Irwansyah Rezeki; Gita Irmalya
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.514

Abstract

The Community Service Activity (PKM) with the title "Socialization of Religious Tourism Development as an Effort to Preserve Spiritual Values and Local Culture in Batam City" aims to increase public understanding and awareness of the importance of religious tourism development as part of the preservation of local spiritual and cultural values. This activity is carried out through socialization, counseling, and interactive discussions involving the community, religious leaders, and local stakeholders. The material presented includes the concept of religious tourism, the potential of religious destinations in Batam City, as well as sustainable management strategies based on local wisdom. The results of this activity show an increase in public understanding of the importance of maintaining spiritual and cultural values in tourism development. In addition, this activity also encourages the active participation of the community in developing and promoting religious tourism as a local identity that has economic and social value. Thus, this PKM activity is expected to be the first step in building synergy between the community, government, and academia in supporting the sustainable development of religious tourism in Batam City.
Waste Awareness Campaign and Printer Donation Rezki Alhamdi; Natal Olotua Sipayung; Dailami; Siska Amelia Maldin; Eryd Saputra; Wahyudi Ilham; Tito Pratama; Moh Thandzir; Syafruddin Rais
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.517

Abstract

This community service program (PKM) conducted by Batam Tourism Polytechnic at SMAN 3 Batam aimed to increase students' awareness of food waste reduction and support the teaching-learning process through a printer donation. The one-day activity involved 50 students and 5 teachers, utilizing interactive socialization methods such as presentations, videos, and small group discussions to address the causes, impacts, and solutions of food waste, followed by the handover of a multifunction printer with a technical demonstration. Qualitative evaluation through observation and informal interviews revealed that students significantly improved their understanding of food waste, actively participated in proposing practical solutions (e.g., taking adequate portions, utilizing leftovers), and expressed intentions to form a student-led waste management club, while the printer donation immediately facilitated the printing of teaching materials and assignments, reducing learning delays. This integrated approach combining environmental education with physical facility support, even in a short period, produced meaningful and sustainable impacts, aligning with SDGs 4 (Quality Education) and 12 (Responsible Consumption and Production).
Socialization Of Tourism Awareness As An Effort To Increase The Role Of The Community In The Development Of Tourist Destinations In Batam City Moh. Thandzir; Dailami; Tito Pratama; Haufi Sukmamedian; Wahyudi Ilham; Natal Olotua Sipayung; Rezki Alhamdi; Abd Rahmad Yusuf
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.519

Abstract

The Community Service Activity (PKM) with the title "Socialization of Tourism Awareness as an Effort to Increase the Role of the Community" aims to increase public understanding, awareness, and participation in supporting tourism development in their area. This activity is motivated by the importance of the role of the community as the main actor in creating a safe, comfortable, clean, and competitive tourism environment. The implementation of the activity is carried out through socialization, counseling, and interactive discussions involving local communities, community leaders, and other stakeholders. The material presented includes the concept of tourism awareness, the principle of Sapta Pesona, and the importance of friendly service and environmental preservation in supporting the attractiveness of tourist destinations. The results of the activities show an increase in public understanding of the importance of tourism awareness and their role in maintaining the image of the destination. The community has also begun to show an attitude of being more concerned about the cleanliness, safety, and comfort of the tourist environment, and is encouraged to actively participate in tourism activities. Thus, this PKM activity is expected to build community collective awareness so that it is able to play an active role in the development of sustainable tourism, as well as have a positive impact on improving the economy and the welfare of local communities.
Social Service Providing Basic Food Assistance As A Form Of Higher Education Service To The Community At The Said Muhammad Abu Bakar Al-Jupri Batam Foundation And The Al-Jufri Orphanage Orphanage Haufi Sukmamedian; Andri Wibowo; Yudha Wardani; Tirta Mulyadi; Dailami; Wahyudi Ilham; Agung Edy Wibowo; M. Sani Al Fikri
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.524

Abstract

Community Service Activities (PKM) with the title "Social Service for the Distribution of Basic Necessities" is a form of social concern that aims to help people in need, especially in meeting daily basic needs. This activity is carried out by distributing food packages to underprivileged communities, orphanages, or other vulnerable groups. The implementation of activities is carried out through the planning stages, collecting data on beneficiaries, and distributing aid directly so that it is right on target. In addition, this activity also involves the active participation of students, lecturers, and related parties as a form of implementation of the values of mutual cooperation and social concern. The results of this activity show that the assistance provided can ease the economic burden on the community and strengthen the relationship between universities and the community. This activity also provides real experience for students in implementing humanitarian values and service. Thus, this PKM activity is expected to provide short-term benefits in the form of assistance for basic needs, as well as long-term benefits in the form of increased empathy, social solidarity, and concern for others in community life.
Co-Authors Abd Rahmad Yusuf Agung Edy Wibowo Andri Wibowo Eryd Saputra Gita Irmalya Haufi Sukmamedian M. Sani Al Fikri Maldin, Siska Amelia Moh Thandzir Moh. Thamdzir Moh. Thandzir Myra Humayrah Natal Olotua Sipayung Rezki Alhamdi Syafruddin Rais Syailendra Reza Irwansyah Rezeki Tirta Mulyadi Tito Pratama Wahyudi Ilham Yudha Wardani