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Journal : Jurnal Multidisiplin

The Impact Of Service Quality On Customer Satisfaction At Narassi Coffee In Tasikmalaya City: Fikri, Muhammad; Hidayati, Reny; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.379

Abstract

  Customer satisfaction is a key factor in the success of service-based businesses, including coffee shops. This study aims to examine the impact of service quality on customer satisfaction at Narassi Coffee in Tasikmalaya. Service quality is assessed through five main dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The research uses a descriptive quantitative approach with purposive sampling. Data were collected through questionnaires distributed to 60 respondents with varying visit frequencies. The results indicate that service quality is closely related to customer satisfaction. The better the service provided, the higher the customer satisfaction. This finding emphasizes that focusing on service quality is crucial for maintaining and enhancing customer satisfaction in the increasingly competitive coffee shop industry.
Factors Influencing The Export Demand For Mangosteen (Garcinia Mangostana): Hidayat, Rifki Tsani; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.399

Abstract

The agricultural sector is a vital pillar of the Indonesian economy, including through the export of high-value horticultural commodities such as mangosteen (Garcinia mangostana). Indonesia, particularly West Java, is a major mangosteen producer, with China serving as the largest destination market due to the increasing demand for quality tropical fruit. Despite substantial export opportunities, mangosteen export performance is influenced by global economic factors such as international prices, exchange rates, and the purchasing power of destination countries, as reflected in Gross Domestic Product (GDP). This study aims to analyze the factors influencing demand for Indonesian mangosteen exports to China for the 2015–2024 period. The method used is multiple linear regression analysis with the independent variables being mangosteen prices, the Rupiah/Yuan exchange rate, and China's GDP. Data were obtained from Statistics Indonesia (BPS), the Ministry of Trade, and other international institutions. The results show that all three variables have a significant simultaneous effect. Partially, prices and China's GDP have a significant positive effect, while the exchange rate has a significant negative effect. These findings emphasize the importance of price stability and strengthening trade relations to increase Indonesian mangosteen exports.