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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Analisa: Jurnal Manajemen dan Akuntansi
Mohammad Haidar Ali
Universitas Hasyim Asy'ari
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Entrepreneurial Self-Efficacy dan Technology Acceptance Model dalam Analisis Niat Adopsi AI untuk Pemasaran Digital Santripreneur Mahasiswa Mohammad Haidar Ali; Rohmad Prio Santoso; Lilis Sugi Rahayu Ningsih; M. Syahru Ramadhan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.32259

Abstract

The ongoing digital transformation presents vast opportunities for Indonesian MSMEs, particularly santripreneurs within pesantren, to integrate artificial intelligence (AI) into their marketing strategies. This study explores how entrepreneurial self-efficacy (ESE) strengthens the Technology Acceptance Model (TAM) in the adoption of AI-based marketing. Employing a quantitative design, data were gathered from 375 student santripreneurs across five Islamic cities in East Java and analyzed using SEM-PLS. The results indicate that ESE exerts a positive effect on perceived ease of use and perceived usefulness, which subsequently enhance attitudes and adoption intentions. These findings underscore ESE’s significance as an external construct enriching the classical TAM. The study extends TAM within the pesantren entrepreneurship context and offers practical insights for promoting digital literacy training and ecosystem collaboration to accelerate AI adoption among santripreneurs
ANALISIS NIAT DAN ADOPSI SEPEDA LISTRIK PADA GENERASI Z DI KABUPATEN JOMBANG: PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL Ahmad Rifki Andika; Mohammad Haidar Ali
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026 (in press)
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1009

Abstract

Abstract: Perkembangan transportasi ramah lingkungan meningkatnya penggunaan sepeda listrik sebagai alternatif mobilitas yang efisien dan berkelanjutan. Penelitian ini bertujuan menganalisis pengaruh Persepsi Kemudahan dan Persepsi Manfaat terhadap Niat Menggunakan serta Keputusan Penggunaan sepeda listrik pada Generasi Z di Kabupaten Jombang menggunakan metode kuantitaf eksplanatori dengan teknik purposive sampling terhadap Generasi Z yang mengetahui atau pernah menggunakan sepeda listrik. Data dikumpulkan melalui kuesioner dan analisis menggunakan Partial Least Squares-Structural Equatin Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Persepsi Kemudahan berpengaruh positif dan Signifikan terhadap Persepsi Manfaat dan Niat Menggunakan, Persepsi Manfaat berpengaruh positif dan signifikan terhadap Niat Menggunakan, serta Niat Menggunakan berpengaruh positif dan signifikan terhadap Keputusan Penggunaan sepeda listrik. Temuan ini menunjukkan bahwa peningkatan Persepsi Kemudahan dan Manfaat dapat mendorong Niat serta Keputusan Penggunaan sepeda pada Generasi Z.
KEPUTUSAN PENGGUNAAN PRODUK KECANTIKAN PADA SANTRIWATI PESANTREN DI JOMBANG:PERSPEKTIF THEORY OF PLANNED BEHAVIOR Ade Liya Wijayanti Wijayanti; Mohammad Haidar Ali
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026 (in press)
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1015

Abstract

The use of beauty products among female students (santriwati) in Islamic boarding schools has become an interesting phenomenon to study, as it occurs within a religious environment that upholds the values of simplicity while still showing a tendency toward the use of beauty products. This behavior is assumed to be influenced by psychological and social factors explained through the Theory of Planned Behavior (TPB), namely attitude, subjective norms, and perceived behavioral control toward intention and decision to use beauty products. This study aims to analyze the influence of attitude, subjective norms, and perceived behavioral control on the intention to use and the decision to use beauty products among female students in Islamic boarding schools in Jombang. This study employed a quantitative approach. The sample consisted of 230 respondents selected using a non-probability sampling technique with a purposive sampling method. Data were collected through questionnaires distributed to female students from four Islamic boarding schools in Jombang Regency. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4 software. The results showed that attitude, subjective norms, and perceived behavioral control had a positive and significant effect on the intention to use beauty products. In addition, the intention to use had a positive and significant effect on the decision to use, and perceived behavioral control also had a direct positive and significant effect on the decision to use beauty products among female students in Islamic boarding schools in Jombang. These findings indicate that the decision to use beauty products among female students is formed through the interaction of internal factors, social influence, perceived self-capability, and intention as the main driving factor in shaping usage behavior.
Co-Authors Ade Liya Wijayanti Wijayanti Ahmad Rifki Andika Lilis Sugi Rahayu Ningsih M. Syahru Ramadhan Rohmad Prio Santoso