Articles
<![CDATA[Pendampingan Branding dan Packaging Usaha Mikro Kopi Surodinawan Mojokerto ]]>
<![CDATA[Kenny Roz]]>;
<![CDATA[Chalimatuz Sa'diyah]]>;
<![CDATA[Khusnul Rofida Novianti]]>
<![CDATA[ JURNAL APLIKASI DAN INOVASI IPTEKS "SOLIDITAS" (J-SOLID) Vol 5, No 2 (2022): Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS ]]>
Publisher : <![CDATA[Badan Penerbitan Universitas Widyagama Malang ]]>
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DOI: 10.31328/js.v5i2.4073
<![CDATA[Indonesia merupakan salah satu negara terbesar ke empat yang berhasil memproduksi biji kopi menjadi komoditi yang layak untuk di kembangkan. Produk olahan kopi telah banyak dikembangkan mulai dari skala UMKM hingga skala besar, mengingat saat ini teknologi yang mendukung pengolahan biji kopi relatif sederhana serta mudah untuk didapat. Budaya minum kopipun sudah tidak asing dikalangan masyarakat saat ini. Hal ini dapat dibuktikan dari bermunculanya café shop hingga warung kopi baik diperkotaan maupun pedesaan. Smoodst caffe merupakan satu diantara coffee shop yang ada di kelurahan Surodinawan Mojokerto yang berdiri mulai tahun 2018. Permasalahan yang selama ini dirasakan yakni pengemasan produk kopi terkesan tidak menarik serta lingkup segmentasi yang terbatas. Selain permasalahan pengemasan, mitra pengabdi juga merasakan kesulitan untuk memasarkan produk yang dihasilkan. Hasil dari kegiatan ini adalah pembentukan logo branding baru, yang awalnya bernama Kopi Peno dengan segmentasi pasar yang terbatas menjadi Smoodst dengan segmentasi premium serta penyediaan packaging dalam berbagai variasi.]]>
<![CDATA[The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce ]]>
<![CDATA[Rina Rahmawati]]>;
<![CDATA[Rohmat Dwi Jatmiko]]>;
<![CDATA[Chalimatuz Sa'diyah]]>
<![CDATA[ Jurnal Maksipreneur Vol 12, No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 ]]>
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DOI: 10.30588/jmp.v12i1.1023
<![CDATA[This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of Mouth (E-WOM) partially and simultaneously on Purchase Decisions in Shopee e-commerce. This study uses a quantitative approach with primary data sources collected through questionnaires. The data sample used was 125 respondents from the Management Study Program FEB-UMM (Faculty of Economics and Business, University of Muhammadiyah Malang) as Shopee consumers. The sampling technique is non-probability sampling using the purposive sampling method which gives certain criteria to respondents. In analyzing the data of this study using multiple linear regression analysis tools. The results of this study are Brand Ambassador, Website Quality, and E-WOM have a positive and significant effect on Purchase Decision partially, and simultaneously have a significant effect on Purchase Decisionin Shopee e-commerce.]]>
<![CDATA[PENGUATAN STRATEGI BRANDING DAN DIGITAL MARKETING PADA EDOTEL SKALA SMK NEGERI 1 LAMONGAN, JAWA TIMUR ]]>
<![CDATA[Chalimatuz Sa'diyah]]>;
<![CDATA[Luqman Dzul Hilmi]]>;
<![CDATA[Fika Fitriasari]]>
<![CDATA[ Studi Kasus Inovasi Ekonomi Vol. 6 No. 02 (2022) ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/skie.v6i02.22420
<![CDATA[SMKN (Sekolah Menegah Kejuruan Negeri) I Lamongan yang terletak di pusat Kota Lamongan merupakan sekolah yang hingga saat ini telah menyediakan 4 bidang keahlian dengan rincian 11 program keahlian didalamnya. Demi mendukung CoE, pihak SMKN I Lamongan telah membangun dan meresmikan hotel setara bintang tiga dengan nama edOTEL SKALA. Terdapat beberapa permasalahan di SMKN 1 Lamongan diantaranya: SDM dan peralatan untuk manajemen pemasaran secara digital untuk penginapan edOTEL SKALA yang belum efisien; Manajemen presensi bagi tata kelola SDM belum optimal, serta monitoring terhadap mereka belum efektif. Untuk menyelesaiakan peramsalahan mitra, tim pengabdian kali ini menggunakan perencanaan program pengabdian masyarakat pada mitra bersifat model bottom-up (keadaan permasalahan lapangan-keputusan penanganan). Hasil kegiatan pengabdian masyarakat yang telah dilakukan menghasilkan beberapa hal yang dapat membantu mitra. Pertama adalah dengan membantu melakukan pengadaan alat yakni 1 set peralatan digital marketing dan juga telah melakukan pembinaan untuk menggunakan peralatan pendukung digital marketing terhadap guru, staff, maupun siswa-siswi program keahlian perhotelan. Selanjutnya melaksanakan pembinaan yang menghasilkan peningkatan kemampuan digital marketing pada program keahlian Perhotelan melalui kolaborasi dengan program keahlian Pemasaran dan Desain Komunikasi Visual. Kedua yakni membantu pembuatan dan penerapan dashboard untuk presensi program keahlian perhotelan di SMKN 1 Lamongan. Hal ini bertujuan untuk melakukan pengembangan dashboard presensi agar presensi tidak dilaksanakan secara manual.]]>
<![CDATA[The Influence of Brand Image, Product Quality, and Price on Purchase Decisions : Study on iPhone Smartphone Users in Malang City ]]>
<![CDATA[Rianty Astrid Pratiwi]]>;
<![CDATA[Ratih Juliati]]>;
<![CDATA[Chalimatuz Sa'diyah]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v2i02.21963
<![CDATA[The purpose of this study is to test and analyze the effect of brand image, product quality, and price on purchasing decisions. The population in this study was the overall student of iPhone smartphone users in Malang city with a sample of 128 respondents. The characteristics of respondents are students located in the city of Malang and students who first bought the iPhone brand smartphone. Sampling techniques use snowball sampling. The study was conducted in June 2021 using an online questionnaire. Data analysis techniques are performed using multiple linear regressions. The results of this study concluded that brand image, product quality, and price have a positive and significant effect on purchasing decisions. The quality of the dominant product influences the purchase decision because smartphone consumers prioritize the advantages possessed by iPhone smartphone products]]>
<![CDATA[The Effect of Islamic Leadership on Employee Performance Mediated by Job Satisfaction ]]>
<![CDATA[Riska Fauziyah Amelia]]>;
<![CDATA[Rizki Febriani]]>;
<![CDATA[Chalimatuz Sa'diyah]]>
<![CDATA[ Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v2i04.23805
<![CDATA[This study aims to determine how the influence of Islamic leadership on employee performance, to determine the effect of job satisfaction on employee performance, and to determine whether job satisfaction plays a role in mediating Islamic leadership on employee performance. This research was conducted on the workforce of the Lumajang Islamic Hospital with a total of 68 respondents. Sampling technique uses a saturated sampling technique and data collection using a questionnaire. The data analysis using SEM-PLS. The results of this study indicate that Islamic leadership has an effect on employee performance, Islamic leadership has an effect on job satisfaction, job satisfaction has no effect on employee performance, and Islamic leadership has a role in mediating job satisfaction on employee performance.]]>
<![CDATA[FINANCIAL DISTRESS, DIVIDEND POLICY, RGEC AND EARNING PER SHARE ]]>
<![CDATA[Bambang Widagdo]]>;
<![CDATA[Chalimatuz Sa'diyah]]>
<![CDATA[ TRIKONOMIKA Vol 21 No 1 (2022): June Edition ]]>
Publisher : <![CDATA[Faculty of Economics and Business, University of Pasundan ]]>
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DOI: 10.23969/trikonomika.v21i1.5085
<![CDATA[This study aims to examine and analyze the effect of Financial Distress, Dividend Policy and RGECon Firm Value with EPS as the intervening variable. This research is explanatory in nature and employs a quantitative descriptive method. The data utilized was gathered from the annual financial reports of commercial banks in Indonesia from 2012 to 2018, with a sample size of 23 bank. The collected data was then analyzed using SEM (Structural Equation Model) and the PLS3 Program. According to the findings of this study, Financial Distress has no influence on firm value or Earningsper share (EPS). The dividend policy and the RGEC have a major impact on EPS. Firm Value is significantly influenced by RGEC and EPS. The connection between Dividend Policy and RGECon Firm Value can be mediated through EPS. Meanwhile, the EPS variable cannot mediate the influence of Financial Distress on Firm Value.]]>
<![CDATA[The Effect of Financial Literacy, Personality, and Financial Attitude on Financial Behavior Management in Malang SMEs ]]>
<![CDATA[Melliya Yuliana]]>;
<![CDATA[Dewi Nurjannah]]>;
<![CDATA[Chalimatuz Sa’diyah]]>
<![CDATA[ Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 02 (2023): JUNE ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v3i02.27363
<![CDATA[The purpose of this research is to analyze financial literacy, personality, and financial attitude toward financial management behavior. The analytical tool used in this research is multiple linear regression analysis using SPSS 25. The population of this study is the owners of the SMEs in the trading sector in Karangploso District in 2022. Determination of the sample in this study used purposive sampling so that a total sample of 113 SMEs was obtained. The results of this study indicate that financial literacy, personality, and financial attitudes simultaneously influence the dependent variable. Partially, financial literacy, personality, and financial attitudes have a positive and significant effect on financial management behavior.]]>
<![CDATA[Analysis of Factors Influencing Capital Structure in Property and Real Estate Companies Listed on The Indonesia Stock Exchange ]]>
<![CDATA[Dyta Anggraini]]>;
<![CDATA[Warsono]]>;
<![CDATA[Chalimatuz Sa'diyah]]>
<![CDATA[ Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 03 (2023): SEPTEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v3i03.29373
<![CDATA[This research aims to analyze the factors that influence the capital structure of property and real estate sector companies listed on the Indonesia Stock Exchange (BEI) in the 2016-2019 period. This analysis method uses quantitative research using multiple linear regression analysis. The research results show that of the 10 companies in the research sample, asset structure, profitability, and liquidity have a significant effect on the capital structure of property and real estate companies listed on the Indonesia Stock Exchange. Furthermore, asset structure has the greatest influence on the capital structure of property and real estate companies listed on the Indonesia Stock Exchange.]]>
<![CDATA[The Influence of Discipline and Motivation in Improving Employee Performance in LJ Dua Brothers Fish Cracker Factory Employees ]]>
<![CDATA[Pratama, Putra Fajar]]>;
<![CDATA[Robbie, Iqbal]]>;
<![CDATA[Arifiani, Ratya Shafira]]>;
<![CDATA[Sa'diyah, Chalimatuz]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v4i2.33656
<![CDATA[This research aims to determine the influence of discipline and motivation on the performance of LJ Dua Bersaudara cracker factory employees. The sample in this study was 40 employees. The sampling technique for this research uses saturated sampling. The type of research used is survey research with a quantitative approach. The data collection technique used was a questionnaire. Data analysis used multiple linear regression. The research results found that motivation had a significant effect on employee performance, discipline had no significant effect on employee performance, and motivation was the variable that had the most influence on the performance of employees at the LJ Dua Bersaudara cracker factory.]]>
<![CDATA[The Influence of Brand Experience, Brand Loyalty, and Brand Love on the Willingness to Pay a Premium Price among Samsung Smartphone Customers in Malang Raya ]]>
<![CDATA[Sari, Titis Ragilia Luxyta]]>;
<![CDATA[Handayanto, Eko]]>;
<![CDATA[Sa'diyah, Chalimatuz]]>
<![CDATA[ Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): SEPTEMBER ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Malang ]]>
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DOI: 10.22219/jamanika.v4i3.36127
<![CDATA[This study aims to analyze brand experience, brand loyalty, and brand love to the willingness to pay a Premium price. The sampling technique used was purposive sampling with a total sample of 114 samples of Samsung smartphones in Malang. The type of data used in this study was quantitative data and the data sources were primary data. The analysis tool used in this study is multiple regression analysis. The results of this study concluded that Brand Experience, Brand Loyalty, and Brand Love have a positive and significant effect on the willingness to pay Premium prices. Thus increasing Brand Experience, Brand Loyalty, and Brand Love for consumers Samsung Electronics Co. Samsung Electronics Co., Ltd. on Samsung Smartphone products to better understand what is an important component in product development.]]>
