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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat SENTRALISASI Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL PEMASARAN KOMPETITIF Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economics, Business and Accounting Research (IJEBAR) Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen Bisnis Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Bhinneka Indonesian Management and Accounting Research
Chalimatuz Sa'diyah
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce Rina Rahmawati; Rohmat Dwi Jatmiko; Chalimatuz Sa'diyah
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1023

Abstract

This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of Mouth (E-WOM) partially and simultaneously on Purchase Decisions in Shopee e-commerce. This study uses a quantitative approach with primary data sources collected through questionnaires. The data sample used was 125 respondents from the Management Study Program FEB-UMM (Faculty of Economics and Business, University of Muhammadiyah Malang) as Shopee consumers. The sampling technique is non-probability sampling using the purposive sampling method which gives certain criteria to respondents. In analyzing the data of this study using multiple linear regression analysis tools. The results of this study are Brand Ambassador, Website Quality, and E-WOM have a positive and significant effect on Purchase Decision partially, and simultaneously have a significant effect on Purchase Decisionin Shopee e-commerce.
PENGUATAN STRATEGI BRANDING DAN DIGITAL MARKETING PADA EDOTEL SKALA SMK NEGERI 1 LAMONGAN, JAWA TIMUR Chalimatuz Sa'diyah; Luqman Dzul Hilmi; Fika Fitriasari
Studi Kasus Inovasi Ekonomi Vol. 6 No. 02 (2022)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v6i02.22420

Abstract

SMKN (Sekolah Menegah Kejuruan Negeri) I Lamongan yang terletak di pusat Kota Lamongan merupakan sekolah yang hingga saat ini telah menyediakan 4 bidang keahlian dengan rincian 11 program keahlian didalamnya. Demi mendukung CoE, pihak SMKN I Lamongan telah membangun dan meresmikan hotel setara bintang tiga dengan nama edOTEL SKALA. Terdapat beberapa permasalahan di SMKN 1 Lamongan diantaranya: SDM dan peralatan untuk manajemen pemasaran secara digital untuk penginapan edOTEL SKALA yang belum efisien; Manajemen presensi bagi tata kelola SDM belum optimal, serta monitoring terhadap mereka belum efektif. Untuk menyelesaiakan peramsalahan mitra, tim pengabdian kali ini menggunakan perencanaan program pengabdian masyarakat pada mitra bersifat model bottom-up (keadaan permasalahan lapangan-keputusan penanganan). Hasil kegiatan pengabdian masyarakat yang telah dilakukan menghasilkan beberapa hal yang dapat membantu mitra. Pertama adalah dengan membantu melakukan pengadaan alat yakni 1 set peralatan digital marketing dan juga telah melakukan pembinaan untuk menggunakan peralatan pendukung digital marketing terhadap guru, staff, maupun siswa-siswi program keahlian perhotelan. Selanjutnya melaksanakan pembinaan yang menghasilkan peningkatan kemampuan digital marketing pada program keahlian Perhotelan melalui kolaborasi dengan program keahlian Pemasaran dan Desain Komunikasi Visual. Kedua yakni membantu pembuatan dan penerapan dashboard untuk presensi program keahlian perhotelan di SMKN 1 Lamongan. Hal ini bertujuan untuk melakukan pengembangan dashboard presensi agar presensi tidak dilaksanakan secara manual.
The Influence of Brand Image, Product Quality, and Price on Purchase Decisions : Study on iPhone Smartphone Users in Malang City Rianty Astrid Pratiwi; Ratih Juliati; Chalimatuz Sa'diyah
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.21963

Abstract

The purpose of this study is to test and analyze the effect of brand image, product quality, and price on purchasing decisions. The population in this study was the overall student of iPhone smartphone users in Malang city with a sample of 128 respondents. The characteristics of respondents are students located in the city of Malang and students who first bought the iPhone brand smartphone. Sampling techniques use snowball sampling. The study was conducted in June 2021 using an online questionnaire. Data analysis techniques are performed using multiple linear regressions. The results of this study concluded that brand image, product quality, and price have a positive and significant effect on purchasing decisions. The quality of the dominant product influences the purchase decision because smartphone consumers prioritize the advantages possessed by iPhone smartphone products
The Effect of Islamic Leadership on Employee Performance Mediated by Job Satisfaction Riska Fauziyah Amelia; Rizki Febriani; Chalimatuz Sa'diyah
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.23805

Abstract

This study aims to determine how the influence of Islamic leadership on employee performance, to determine the effect of job satisfaction on employee performance, and to determine whether job satisfaction plays a role in mediating Islamic leadership on employee performance. This research was conducted on the workforce of the Lumajang Islamic Hospital with a total of 68 respondents. Sampling technique uses a saturated sampling technique and data collection using a questionnaire. The data analysis using SEM-PLS. The results of this study indicate that Islamic leadership has an effect on employee performance, Islamic leadership has an effect on job satisfaction, job satisfaction has no effect on employee performance, and Islamic leadership has a role in mediating job satisfaction on employee performance.
FINANCIAL DISTRESS, DIVIDEND POLICY, RGEC AND EARNING PER SHARE Bambang Widagdo; Chalimatuz Sa'diyah
TRIKONOMIKA Vol 21 No 1 (2022): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.1 KB) | DOI: 10.23969/trikonomika.v21i1.5085

Abstract

This study aims to examine and analyze the effect of Financial Distress, Dividend Policy and RGECon Firm Value with EPS as the intervening variable. This research is explanatory in nature and employs a quantitative descriptive method. The data utilized was gathered from the annual financial reports of commercial banks in Indonesia from 2012 to 2018, with a sample size of 23 bank. The collected data was then analyzed using SEM (Structural Equation Model) and the PLS3 Program. According to the findings of this study, Financial Distress has no influence on firm value or Earningsper share (EPS). The dividend policy and the RGEC have a major impact on EPS. Firm Value is significantly influenced by RGEC and EPS. The connection between Dividend Policy and RGECon Firm Value can be mediated through EPS. Meanwhile, the EPS variable cannot mediate the influence of Financial Distress on Firm Value.
The Effect of Financial Literacy, Personality, and Financial Attitude on Financial Behavior Management in Malang SMEs Melliya Yuliana; Dewi Nurjannah; Chalimatuz Sa’diyah
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 02 (2023): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i02.27363

Abstract

The purpose of this research is to analyze financial literacy, personality, and financial attitude toward financial management behavior. The analytical tool used in this research is multiple linear regression analysis using SPSS 25. The population of this study is the owners of the SMEs in the trading sector in Karangploso District in 2022. Determination of the sample in this study used purposive sampling so that a total sample of 113 SMEs was obtained. The results of this study indicate that financial literacy, personality, and financial attitudes simultaneously influence the dependent variable. Partially, financial literacy, personality, and financial attitudes have a positive and significant effect on financial management behavior.
Analysis of Factors Influencing Capital Structure in Property and Real Estate Companies Listed on The Indonesia Stock Exchange Dyta Anggraini; Warsono; Chalimatuz Sa'diyah
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 03 (2023): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i03.29373

Abstract

This research aims to analyze the factors that influence the capital structure of property and real estate sector companies listed on the Indonesia Stock Exchange (BEI) in the 2016-2019 period. This analysis method uses quantitative research using multiple linear regression analysis. The research results show that of the 10 companies in the research sample, asset structure, profitability, and liquidity have a significant effect on the capital structure of property and real estate companies listed on the Indonesia Stock Exchange. Furthermore, asset structure has the greatest influence on the capital structure of property and real estate companies listed on the Indonesia Stock Exchange.
The Influence of Discipline and Motivation in Improving Employee Performance in LJ Dua Brothers Fish Cracker Factory Employees Pratama, Putra Fajar; Robbie, Iqbal; Arifiani, Ratya Shafira; Sa'diyah, Chalimatuz
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.33656

Abstract

This research aims to determine the influence of discipline and motivation on the performance of LJ Dua Bersaudara cracker factory employees. The sample in this study was 40 employees. The sampling technique for this research uses saturated sampling. The type of research used is survey research with a quantitative approach. The data collection technique used was a questionnaire. Data analysis used multiple linear regression. The research results found that motivation had a significant effect on employee performance, discipline had no significant effect on employee performance, and motivation was the variable that had the most influence on the performance of employees at the LJ Dua Bersaudara cracker factory.
The Influence of Brand Experience, Brand Loyalty, and Brand Love on the Willingness to Pay a Premium Price among Samsung Smartphone Customers in Malang Raya Sari, Titis Ragilia Luxyta; Handayanto, Eko; Sa'diyah, Chalimatuz
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 3 (2024): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i3.36127

Abstract

This study aims to analyze brand experience, brand loyalty, and brand love to the willingness to pay a Premium price. The sampling technique used was purposive sampling with a total sample of 114 samples of Samsung smartphones in Malang. The type of data used in this study was quantitative data and the data sources were primary data. The analysis tool used in this study is multiple regression analysis. The results of this study concluded that Brand Experience, Brand Loyalty, and Brand Love have a positive and significant effect on the willingness to pay Premium prices. Thus increasing Brand Experience, Brand Loyalty, and Brand Love for consumers Samsung Electronics Co. Samsung Electronics Co., Ltd. on Samsung Smartphone products to better understand what is an important component in product development.
BRANDING BATIK DAN PENINGKATAN WARNA ALAM BERBASIS PEMBERDAYAAN PEMUDA DESA DI BATIK ULURWIJI MOJOKERTO Sa'diyah, Chalimatuz; Roz, Kenny; Hilmi, Luqman Dzul Hilmi
Studi Kasus Inovasi Ekonomi Vol. 8 No. 02 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i02.36505

Abstract

CV. Ulurwiji Muda Berdaya adalah wirausaha sosial di bidang Fashion berbasis Eco-Friendly Creative yang memproduksi berbagai macam produk batik dengan pewarna alami yang ramah lingkungan dan dikerjakan melalui program pemberdayaan anak - anak muda di Desa. Melalui kegiatan pengabdian pada CV. Ulurwiji, dengan tema “Penguatan Branding Batik Melalui Pemberdayaan Pemuda Desa dan Penggunaan Bahan Pewarna Alam Lokal Guna Meningkatkan Minat Beli Masyarakat.” Kegiatan pengabdian ini diharapkan dapat membantu mitra dalam mengembangkan usahanya sehingga tercapai tujuan memperluas pangsa pasar dengan penguatan branding serta memperluas pemahaman masyarakat akan pentingnya penggunaan pewarna alam serta dapat meningkatkan perekonomian para pemuda disekitar CV. Ulurwiji. Adapun permasalahan yang diselesaikan, yaitu terkait branding, dan penggunaan alat baru yang tepat guna untuk pemasaran beserta layanan konsumen. Penggunaan metode pelaksanaan dengan pendekatan partisipasif (bottom - up), untuk observasi hingga FGD berkolaborasi metode PRA (Participatory Rapid Appraissal), POAC, 6M, dan MVP berdasarkan waktu pra, purna, serta pasca. Pelaksanaan yang sudah dilaksanakan adalah pengarahan untuk operasional; pendampingan edukasi kepada konsumen; dan pembinaan penggunaan peralatan. Luaran kegiatan pengabdian ini yakni branding batik, alat bantu peraga pameran batik, media foto untuk mendukung pembuatan konten batik, publikasi artikel pada jurnal bersinta dan HKI.
Co-Authors Anggi Yusniar Bambang Widagdo Bambang Widagdo Dewi Liesnoor Setyowati Dewi Nurjannah Dian Aulia Dyta Anggraini Eko Handayanto Erna Retna Rahadjeng Fien Zulfikarijah Fika Fitriasari Hilabi, Igo Ilham Hilmi, Luqman Dzul Hilmi Luqman Dzul Hilmi Melliya Yuliana Nilam Cahyaningati Novianti, Khusnul Rofida Pratama, Putra Fajar R. Iqbal Robbie Ratih Juliati Ratya Shafira Arifiani Rianty Astrid Pratiwi Rina Rahmawati Riska Fauziyah Amelia Rizki Febriani Rohmat Dwi Jatmiko Roz, Kenny Sari, Titis Ragilia Luxyta Sri Nastiti Andharini Wahyu din Setiawan Warsono Warsono Warsono Warsono Yeyen Pratika