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All Journal Jurnal Sains dan Teknologi Binus Business Review Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika BAREKENG: Jurnal Ilmu Matematika dan Terapan Journal of Educational Research and Evaluation International Journal of Natural Science and Engineering Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JTIM : Jurnal Teknologi Informasi dan Multimedia Zonasi: Jurnal Sistem Informasi Jurnal Sistem Informasi dan Sistem Komputer Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Sistem Informasi dan Bisnis Cerdas Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Prosiding Seminar Nasional CORISINDO
Suniantara, I Ketut Putu
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya

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Strategi Komunikasi Pemasaran Afiliator dalam Menarik Minat Belanja Konsumen Pada Sebuah Produk di Marketplace Dewa Ayu, Dewa Ayu Mirna Wati; Suniantara, I Ketut Putu; Sastrawan, I Nengah Oka
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.3935

Abstract

Social media is a digital platform that facilitates its users to facilitate interactive social interactions. Social media is also an effective way to market products and services widely which can increase sales and advance business. In an effort to attract visitors to open and even shop on an e-commerce platform, of course it cannot be separated from the many people who influence (poison) promotions with advertisements on various social media so that many people are interested in visiting the e-commerce and even to buy the products they sell. In order to convey information and other interests, a person or group of people who are considered influential are needed to guide opinions and voice marketing interests such as promotions. Currently, many new professions have emerged, as a result of the high number of social media users in Indonesia, one of which is content creator. A content creator is someone who focuses on creating content, whether in the form of writing, images, videos, podcasts, or other forms. Currently, many content creators have joined affiliates to earn commissions. Affiliates will get a commission based on their performance in promoting Shopee products and sharing affiliate links. Therefore, this research is very interesting to research because it is to find out what kind of strategies are used by Shopee affiliates in promoting products. The research method used is a qualitative descriptive method with the aim of understanding the marketing communication strategies used by Shopee affiliates and what the results of the strategies that have been implemented are
IKLIM KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA KARYAWAN GORES DIGITAL Mirna Wati, Dewa Ayu; Suniantara, I Ketut Putu
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3127

Abstract

Organizational communication climate is a combination of perceptions regarding communication events, communication behavior, employee responses to other employees, expectations, interpersonal conflicts and opportunities for growth in the organization. The importance of the existence of a communication climate led Kompelmen, Brief and Guzoo to create a hypothesis stating that changes in an organization's communication climate might affect employee performance and productivity. Gores Digital is a start-up company engaged in printing technology (Printech) which helps solve the problems of customers who want a fast, easy and efficient printing process. Gores Digital as a company must have a good organizational communication climate. With a good communication climate, Gores Digital employees can complete it well. Changes in the organizational communication climate will later affect employee productivity or performance because employee performance measures become the main focus in achieving company goals. The research method used is a qualitative method. The aim of this research is to determine whether there is an influence of organizational communication climate on the performance of Gores Digital employees
Co-Authors Adisurya, Ida Bagus Budaya, I Gede Bintang Arya Budhiarta, Dewa Gede Eka Ciptahadi, Ketut Gus Oka Dewa Ayu, Dewa Ayu Mirna Wati Evi Triandini Gede Suwardika I Gede Suardika Kadek Dwi Pradnyani Novianti, Kadek Dwi Pradnyani Kusuma, Tubagus Mahendra LUH PUTU SAFITRI PRATIWI Masakazu, Kadek Mirna Wati, Dewa Ayu Putra, I Gede Eka Wiantara Rakasuya, I Made Aray Matal Saputra, Kadek Surya Adi Sastrawan, I Nengah Oka Sopandi , Agus Tatang Sopandi, Agus Tatang Widhiyanti, Anak Agung Sandatya Wijaya, I Made Pasek Pradnyana