Article Per Year (5 Year)
p-Index From 2021 - 2026
2.165
P-Index
This Author published in this journals
All Journal ETTISAL Journal of Communication Jurnal Common Jurnal Profetik GANESHA: Jurnal Pengabdian Masyarakat Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Law and Justice Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Jurnal Riset Sosial Humaniora dan Pendidikan Ettisal: Journal of Communication
Hasbullah Azis
Universitas Sahid Surakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Transformasi Kesadaran Menjadi Aksi: Strategi Komunikasi BNN Kota Surakarta dalam Program P4GN untuk Generasi Muda Ilham Yoga Pratama; Hasbullah Azis; Rahmat Wisudawanto
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.830

Abstract

Public communication in efforts to prevent drug abuse faces increasingly complex challenges in the digital era, particularly in reaching young people who are strongly influenced by social media and the dynamics of their social environment. This study aims to analyze the communication strategies implemented by the National Narcotics Agency (BNN) of Surakarta City in carrying out the Drug Abuse Prevention, Eradication, and Illicit Trafficking Program (P4GN) oriented toward the younger generation. The study employs a descriptive qualitative approach, with data collected through in-depth interviews with public relations staff of BNN Surakarta City, as well as a review of program documents and communication materials. The data were analyzed using content analysis and validated through source and method triangulation. The findings indicate that BNN’s communication strategies include audience segmentation based on age and educational level, the utilization of digital media such as Instagram and TikTok, and collaboration with local public figures, micro-influencers, and youth communities. Peer-based and participatory communication approaches are considered more effective than one-way, purely informative communication patterns. Nevertheless, limitations in human resources and budget, along with the rapid flow of digital information, remain the main challenges in program implementation. This study emphasizes the importance of persuasive, adaptive, and contextual communication strategies to enhance the effectiveness of P4GN campaigns among the younger generation.
Strategi Komunikasi Pemasaran Terpadu Dinas Kebudayaan dan Pariwisata Kota Surakarta dalam Mempromosikan Event “Solo International Performing Arts (SIPA) 2024” Devandra Dicky Kurniawan; Hasbullah Azis; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1136

Abstract

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.
Strategi Komunikasi Pemerintah Desa Pandean, Kabupaten Ngawi, dalam Membangun E-Government melalui Website Desa yang Efektif Eko Wahyu Saputro; Hasbullah Azis; Rahmat Wisudawanto
RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 5 (2025): September: RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/risoma.v3i5.1144

Abstract

Currently, digital technology has transformed how governments operate and interact with their citizens. This development has brought significant changes to governance, especially at the village level. With the advancement of technology, village governments now have the opportunity to be more transparent, efficient, and responsive to the needs of their citizens. One of the efforts made is the utilization of village websites as a tool to build e-government, which facilitates access to information and services for the public. This study aims to analyze the communication strategy of the Government of Pandean Village, Ngawi Regency, in building e-government through the use of the village website. Using a communication strategy approach that includes audience analysis, message development, method determination, and media selection, this research seeks to provide an understanding of how the village government optimizes the use of technology to improve interactions with the community. The study adopts a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation. The results of the study show that the communication strategy of the Government of Pandean Village has been well implemented in two main aspects: audience analysis and message development. The village government has identified the information needs of its citizens and tailored the messages conveyed through the village website. However, the research also revealed shortcomings in the methods of delivery and media development, particularly in optimizing interactive features that could encourage public participation. Additionally, there is a need for increased use of social media and two-way communication features on the village website to strengthen public engagement in the development process and decision-making. Overall, while there has been progress in implementing e-government, there are still several aspects that need improvement to enhance the effectiveness of communication between the village government and the community.
The Elaboration of Persuasive Health Protocol Messages During The Adaptation of New Habits of Covid-19 Hasbullah Azis; Esfandani Peni Indreswari
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v9i1.75

Abstract

The increasing number of victims caused by COVID-19 has driven the Indonesian government to implement policies for COVID-19 handling and prevention through various strategies, one of which is implementing health protocols. Advisory notices to follow health protocols were responded to by the public with multiple attitudes, such as compliance and rejection. Young people are believed to have low compliance and tend to ignore health behavior, especially during the COVID-19 pandemic. By using the Elaboration Likelihood theoretical approach, this study aimed to identify the extent to which young people process adherence messages of health protocols during the COVID-19 pandemic delivered by the Indonesian government. As many as 174 young people were surveyed and found that health protocols were applied through central dan peripheral channels simultaneously. The messages are conveyed elaborately in a simple and less critical matter.
Framing Pemberitaan LKBN Antara Mengenai Program Makan Bergizi Gratis (MBG) Aprilia Alfina Damayanti; Erwin Kartinawati; Hasbullah Azis
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 13 No 1 (2026): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v13i1.3

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui framing atau pembingkaian berita Lembaga Kantor Berita Negara (LKBN) Antara tentang program Makan Bergizi Gratis (MBG). MBG merupakan program andalan pemerintah RI di bawah kepemimpinan Prabowo Subianto-Gibran Rakabuming Raka, sebagaimana yang dijanjikan pada kampanye Pilihan Presiden (Pilpres) tahun 2024 lalu. Framing LKBN Antara menarik untuk diteliti menilik posisinya sebagai media publik atau media yang pengelolaannya di bawah pemerintah. Program MBG sendiri banyak mendapatkan sorotan, tidak hanya di dalam negeri namun juga media asing sehubungan banyaknya kasus keracunan maupun polemik lain terkait pelaksanaannya. Untuk mengetahui framing LKBN Antara mengenai program MBG, peneliti menggunakan model analisis Robert N. Entman yang yang mencakup empat elemen utama, yaitu define problems, diagnose causes, make moral judgment, dan suggest remedies. Unit analisis berupa berita yang dipublikasikan di LBKN Antara melalui penelusuran kata kunci “MBG” dan didapat sebanyak 548 berita. Jumlah berita dianalisis tidak seluruh namun diambil 10 persen sampel dengan metode random, atau sebanyak 55 berita. Hasil penelitian menunjukkan LKBN Antara dalam membingkai program MBG, menempatkan pemerintah sebagai aktor utama. Hal itu dapat dilihat dari pemilihan judul, isi berita, dan narasumber. Posisi LKBN Antara sebagai Badan Usaha Milik Negara (BUMN), ditambah jejak historis pers di masa lalu terkait kontrol pemerintah terhadap terhadap pers, membentuk kecenderungan pemberitaan yang berhati hati dan lebih selaras dengan narasi resmi pemerintah. Kata kunci: framing, MBG, LKBN Antara, Robert N Entman
Framing Media Tempo.co dan Okezone.com Mengenai Isu Disabilitas Periode November–Desember 2025 Anastasia Linda Bestari; Erwin Kartinawati; Hasbullah Azis
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 4 (2026): Agustus : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i4.1906

Abstract

This study examines how Tempo.co and Okezone.com, two Indonesian online news outlets, framed the issue of disability in their coverage between 1 November and 31 December 2025. Framing shapes public understanding of social groups through the selection, emphasis, and omission of particular aspects of reality, and disability-related news is especially prone to charity-based or stereotypical representation. Using a qualitative content analysis grounded in the framing model of William A. Gamson and Andre Modigliani, the study analyzed 17 disability-related articles from Okezone.com and 66 from Tempo.co, drawn from a total population of 66 articles published during the observation period. Data were collected through online observation, documentation, and literature study, then coded across five framing devices (metaphors, catchphrases, exemplars, depictions, visual images) and three reasoning devices (roots, appeals to principle, consequences), with credibility strengthened through source, method, and theory triangulation. The findings show that Okezone.com predominantly constructs disability through a charity-model frame emphasizing empathy, institutional care, and individual success stories, whereas Tempo.co constructs a rights-based frame emphasizing structural discrimination, legal protection, and civic participation.
Co-Authors Agung Setyawan Anastasia Linda Bestari Aprilia Alfina Damayanti Devandra Dicky Kurniawan Eko Wahyu Saputro Erwin Kartinawati Esfandani Peni Indreswari Ignatius Agung Satyawan Ilham Yoga Pratama Indreswari, Esfandani Peni Nurbani Aisyah, Siti Olivia Murlitta Pawito Pawito Pawito Pawito Rahmat Wisudawanto Syafa Aziz Syaputra