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PENINGKATAN KOMPETENSI PENGELOLA KOPERASI DAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) Ellisyah Mindari; Rano Asoka; Jumania Septariani; Yeni Marsih
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.36463

Stabilitas perputaran ekonomi dalam menjalankan bisnis merupakan cara untuk mencapai kesejahteraan. Bisnis yang dikelola oleh sumber daya manusia (pengelola) yang unggul dan berkualitas akan mampu bersaing dengan para kompetitornya dan tentunya akan memperoleh keuntungan yang mampu menyokong perekonomian dan mempercepat pencapaian tujuan organisasi. Rendahnya motivasi dan tingkat literasi tentang konsep koperasi dan umkm; modal sosial dalam pengelolaan koperasi dan umkm; pengelolaan koperasi dan umkm menuju kewirausahaan; strategi pengembangan koperasi dan umkm berorientasi bisnis menjadi alasan perlunya digarap program pengabdian pada masyarakat guna meningkatkan pengetahuan, wawasan dan pemahaman serta kesadaran peserta. Metode kegiatan ini adalah pendidikan masyarakat (penyuluhan) dan pelatihan dengan teknik ceramah dan diskusi dengan bentuk kegiatan penyampaian materi (berupa modul cetak, slide presentasi dan video edukasi), praktek dan tugas mandiri. Kegiatan pengabdian pada masyarakat ini berhasil berdasarkan kehadiran peserta, perbandingan hasil evaluasi awal dan evaluasi akhir yang telah dinilai (artinya kompetensi peserta yang merupakan pengelola koperasi dan UMKM meningkat), antusiasme dalam menerima materi, terjadinya interaksi yang hangat dalam diskusi.

EDUKASI STRATEGI PEMASARAN PRODUK OLAHAN PANGAN RUMAH TANGGA DALAM MENINGKATKAN DAYA SAING Ellisyah Mindari; Yeni Marsih; Ade Nia Suryani; Hendry Wijaya; Ika Rakhmalina; Risa Andriani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.59911

Produk olahan pangan rumah tangga memiliki potensi ekonomi untuk dikembangkan jika digarap dalam bisnis yang mandiri dan partisipatif. Pelaku usaha hendaknya memiliki akses pengetahuan tentang strategi pemasaran yang efektif, sehingga dapat menyusun kerangka pemasaran yang jelas, pemasaran produk yang tidak berbatas, produksi sesuai kebutuhan pasar, kemasan lebih informatif dan merek lebih kuat, respon cepat dan cara komunikasi yang meyakinkan, memahami perilaku konsumen yang akan menjadikan pelaku usaha lebih kompeten dalam menopang kelangsungan hidup dan keberhasilan suatu usaha. Rendahnya literasi dan wawasan para pelaku usaha di Kelurahan Soak Baru Kecamatan Sekayu Kabupaten Musi Banyuasin Provinsi Sumatera Selatan terkait dasar-dasar pemasaran; pemasaran digital; analisa pasar dan produk; kemasan dan penjenamaan; teknik komunikasi dan penjualan; perilaku konsumen dan keputusan pembelian menjadi alasan perlunya digarap program pengabdian pada masyarakat guna meningkatkan pengetahuan, wawasan dan pemahaman serta memberikan motivasi untuk meningkatkan kompetensi diri dalam menyusun strategi pemasaran, sehingga produk olahan pangan rumah tangga yang dikelolanya semakin berkembang dan berdaya saing tinggi. Metode kegiatan ini adalah pendidikan masyarakat (penyuluhan) dengan teknik ceramah dan diskusi dengan bentuk kegiatan penyampaian materi (berupa modul cetak, slide presentasi dan video edukasi), praktik dan tugas mandiri. Kegiatan ini berhasil didasari kehadiran peserta, perbandingan hasil evaluasi awal dan evaluasi akhir yang telah dinilai, antusiasme dalam menerima materi, terjadinya interaksi yang hangat dalam diskusi.

PENGARUH PEMBERDAYAAN SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI DI DINAS PERKEBUNAN KABUPATEN MUSI Yeni Marsih; Ellisyah Mindari
Jurnal Manajemen Kompeten Vol 7 No 1 (2024): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v7i1.361

ABSTRACTThe purpose of this study was to determine the effect of empowering resources on employee performance at the Plantation Office of Musi Banyuasin Regency. The research method used is quantitative method, data collection techniques used are interviews, questionnaires, library research. The results of testing the effect of the independent variables on the dependent variable are carried out using the t test. The results of statistical calculations show the value of t count = 3.325. By using a significance limit of 0.05, the calculated t value is 3.325 > the t table value is 1.6577. Then Ho is rejected and accepts Ha. This means that the hypothesis which states that the variable of human resource empowerment has a significant effect on employee performance is accepted.Keywords: Empowerment of human resources, employee performance, Department of Agriculture

PENGARUH LINGKUNGAN KERJA, DISIPLIN DAN MOTIVASI TERHADAP KINERJA DAN PRODUKTIVITAS KERJA Ellisyah Mindari; Yeni Marsih
Jurnal Manajemen Kompeten Vol 6 No 2 (2023): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v6i2.327

Abstract The development of excellent human resources that are well directed, well coordinated, and supported by other elements like the work environment, discipline, and motivation in reaching organizational goals optimally through the management of work performance and productivity by employees can lead to organizational success. This research involved a simultaneous or partial investigation of the effects of the work environment (x1), discipline (x2), and motivation (x3) on performance (y1) and work productivity (y2). Survey research is the methodology (quantitative). The problem formulation is associative in the sense of a causal relationship, depending on the level of explanation. 61 samples from a population of 157 with a 10% confidence level with the Slovin formula. With the aid of IBM SPSS Statistics 26, the data were examined for validity, reliability, multiple regression analysis, coefficient of determination, simultaneous and individual tests. We found the multiple regression equations y1=-8,466+0,539x1+0,302x2+0,124x3 and y2=-7,514+0,493x1+0,326x2+0,137x3.. The R Square value was found to indicate that whereas other models affect 22,6% of employee performance, independent factors simultaneously influence 77,4% of it. The independent variable is read as accounting for 75,3% of work productivity, with other factors accounting for the remaining 24,7%, based on the determinant coefficient value of 0,753. The statistical regression test findings show that the independent variables have a positive and substantial combined influence on the dependent variable, with x1 having the greatest and most dominant effect, the consequent variable are significantly and positively impacted by motivation and discipline. Keywords: Work Environment, Discipline, Motivation, Performance, Work Productivity

STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN DI MASA PERTUMBUHAN EKONOMI YANG MENINGKAT PESAT DI TOKO SERBA ADA BERKAH NIAGA SEKAYU MUSI BANYUASIN Yeni Marsih; Nida Nida
Jurnal Manajemen Kompeten Vol 9 No 1 (2026): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v9i1.513

ABSTRACT This study aims to analyze the marketing strategy in facing competition during a period of rapid economic growth at Toko Serba Ada Berkah Niaga in Sekayu, Musi Banyuasin. The background of this research is based on the increasing economic growth in Musi Banyuasin Regency, which has led to higher purchasing power and intensified competition in the retail sector, especially with the presence of modern retail stores. This condition requires micro retail businesses to implement appropriate marketing strategies in order to survive and remain competitive. This research uses a descriptive qualitative approach. Data were collected through interviews, observations, and documentation involving informants such as business owners, employees, consumers, and suppliers. The data analysis technique applied an interactive model consisting of data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy implemented by Toko Serba Ada Berkah Niaga includes the 9P marketing mix elements, namely product, price, place, promotion, people, process, physical evidence, productivity and quality, and partnership. The product strategy is carried out by providing a variety of goods and flexible purchasing options. The pricing strategy is implemented by offering affordable prices and discounts. Service and process strategies are conducted in a fast, friendly, and convenient manner, including ordering and delivery services. However, there are still limitations in promotional activities and in improving store facilities to compete with modern retail businesses. The conclusion of this study is that the marketing strategy applied by Toko Serba Ada Berkah Niaga is relatively effective in maintaining customers and facing competition. However, further improvements are needed, especially in promotional strategies and facility enhancement to strengthen competitiveness. Keywords: Marketing Strategy, Business Competition

Pengaruh Koordinasi Terhadap Kinerja Pegawai Pada Kantor Camat Tungkal Jaya Kabupaten Musi Banyuasin Yeni Marsih; Ellisyah Mindari
Jurnal Manajemen Kompeten Vol 8 No 1 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i1.436

This research aims to examine the effect of coordination on employee performance at the Tungkal Jaya Subdistrict Office, Musi Banyuasin Regency. The sample in this research consisted of 48 respondents, while the data collection method used was a questionnaire. This research is included in quantitative research through the use of simple linear regression analysis. Based on the results of hypothesis testing for the coordination variable (X) showing the value of t count> t table (3.175> t table 2.014), then Ho is rejected, meaning that there is a significant influence between the coordination variable on the performance variable. So from this case it can be concluded that there is an influence between the variables coordination of employee performance variables at the Tungkal Jaya Subdistrict Office, Musi Banyuasin Regency. The determinant coefficient value (R Square) is 0.180. From the results of the coefficient of determination R2 (R Sequare) of 0.180, it shows that the coordination variable influences performance by 18 percent, while the remaining 82 percent is influenced by other variables not examined in this research. The coefficient value for the standard error of the estimate is 0.344. This means that the validity in predicting employee performance is 0.344.

APAKAH BRAND EQUITY, KUALITAS PRODUK, PERSEPSI DAN HARGA MEMPENGARUHI KEPUTUSAN PEMBELIAN? Ellisyah Mindari; Yeni Marsih; Feri Supriyanto
Jurnal Manajemen Kompeten Vol 8 No 2 (2025): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v8i2.470

. Brand equity, product quality, perception and pricing are all factors that influence purchasing decisions. This study was conducted to analyze the effect of brand equity, product quality, perception and pricing on purchasing decisions together or partially. This quantitative research survey method, the formulation of the problem is associative in the form of a causa/causal relationship. The population is infinit. The sample is based on Roscoe's suggestion in multivariate analysis, so the sample was 75 respondents with incidental sampling techniques. The data were tested for validity, reliability, multiple regression analysis, coefficient of determination, F test and t test used of IBM SPSS Statistics 26. Multiple regression equation is y=4,331+0,818x1-0,152x2+0,5x3-0,077x4. The coefficient determinant 0,474 means that y is described by x1, x2, x3 and x4 by 47,4%, the remaining 52,6% is explained by other factors. Obtained Fcount 15,765 > Ftable 2,503 and F sig. 0,00 < 0,05 meaning x1, x2, x3 and x4 simultaneously have a significant effect on y. The results of the study show that partially there is a positive and significant influence of brand equity and perception on purchasing decisions, while product quality and price do not affect on purchasing decisions. Keywords: Brand Equity, Product Quality, Perception, Price, Purchase Decision.

PENGARUH LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA SERTA DAMPAKNYA TERHADAP KINERJA Ellisyah Mindari; Yeni Marsih
Jurnal Manajemen Kompeten Vol 7 No 2 (2024): Jurnal Manajemen Kompeten
Publisher : Fakultas Ekonomi dan Bisnis, Institut Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51877/mnjm.v7i2.384

ABSTRACT Every organization aspires for its people to advance towards managing quality, exceptional and outstanding performance in order to achieve optimal results. The work environment, job atisfaction and performance all contribute to an organization's success. This study investigated the impact of the physical work environment (x1) and non-physical work environment (x2) on job satisfaction (y) and performance (z). This type of research uses a quantitative method with a population of 425 and a significance threshold of 10%, yielding 81 samples that use the Slovin formula. SPSS Statistic 26 helps with descriptive analysis, data quality testing, multiple regression analysis and determinant coefficient analysis. The grand mean value of all variables is classified. We found the multiple regression equations y=11,796+0,391x1+0,248x2, and z=-0,108+0,004x1-0,005x2+1,006y. There is a positive and significant effect of x1 and x2 on y; there is no direct influence of x1 and x2 on z; y directly has a positive and significant effect on z; indirectly, x1 and x2 through y have a significant influence on z; x1 and x2 explain y to 41,4%, meaning another 58,6% is explained by other factors; z is explained by x1, x2, and y to 98,3%, with only 1,7% explained by other factors outside this research. Keywords: Physical Work Environment, Non-Physical Work Environment, Job Satisfaction, Performance, Quantitative.

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