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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Review Pendidikan dan Pengajaran (JRPP) Tuturlogi: Journal of Southeast Asian Communication Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal PGSD Indonesia
Hariyanto, Fajar
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi Dan Media

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Peran Komunitas Online Dalam Membangun Preferensi Merek Otomotif Jepang (Studi Netnografi Pada Grup Facebook Motuba) Amartha, Handhika Trian; Hariyanto, Fajar; Ramdhani, Muhammad
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1872

Abstract

The purpose of this research is to determine the role of online communities in building preferences for Japanese automotive brands (netnographic study of the Motuba Facebook group) (student study at the Faculty of Social and Political Sciences, Singaperbangsa University, Karawang). Japanese popular culture, or what is often called J-pop culture, is a global phenomenon that attracts the attention of many people in various countries, including Indonesia. The qualitative research design used in this study is a netnographic study. This approach allows researchers to understand and analyze interactions, behavior and community dynamics in depth through participant observation in online environments. An interview with Mbah Mikael Bekti revealed that the Motuba group is a relatively new community for him, but members tend to have a preference for Japanese automotive brands due to personal experience and affordable prices. Communication within the group occurs directly through the comments feature, with little use of special terms or symbols.
Co-Authors Amartha, Handhika Trian Arindawati, Weni Adityasning Febriana, Elisa Kalamullah Ramli Kusumaningrum, Rastri Lestari, Saras Desca Muhammad Ramdhani, Muhammad Noor, Alviana Siti Nursanti, Siti Oktariani Lubis, Fardiah Pebriyanti, Lea Prazeti, Ney Efnan Ragil Pangesti, Sekar Ramadhan, Muhamad Putra Sahidin, Uce Sasmita, Rizky Prayoga Tayo, Yanti Titiyani, Laras Utamidewi, Wahyu