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All Journal Jurnal Promosi Pendidikan Ekonomi Gender Equality: Internasional Journal of Child and Gender Studies JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JURNAL PETIK JURNAL PENDIDIKAN TAMBUSAI Polinter Ijtimaiya : Journal of Social Science and Teaching Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Government Insight
Rifai, Maulana
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Valence of Opinion: Keputusan Pembelian Produk Skintific pada Akun Instagram @skintificid Sagala, Magdalena Tiur Romida; Abidin, Zainal; Rifai, Maulana
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 20 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8419652

Abstract

This research aims to determine the effect of valence of opinion on Instagram social media on purchasing decisions for Skintific products. The research instrument used in this research used a questionnaire and used a Likert scale to answer statements. The population in this research are followers of the Instagram account @skintificid. The sample in this research were 100 respondents. The sampling technique uses a non-probability sampling technique with a purposive sampling method, with the criteria: 1) active followers of the @skintificid Instagram account, 2) have interacted with the comments column of the @skintificid Instagram account, 3) have purchased Skintific products at least once. Data collection techniques in research through questionnaires in the form of a Google Form. Data analysis techniques in this research used validity test, reliability test, normality test, coefficient of determination test, simple linear regression test, hypothesis test. The results of the research show that there is a significant influence on the valence of opinion on social media Instagram on purchasing decisions for Skintific products.
PERANAN PENTING UMKM UNTUK MENOPANG STABILITAS KEUANGAN DAN PEREKONOMIAN NASIONAL Mubarok, Hendi Kurnia; Rifai, Maulana; Rahman, Rahman
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 11, No 2 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i2.9102

Abstract

Given that small and medium-sized businesses are extremely involved in workforcedevelopment and enhancing people's well-being, MSMEs play an important role asa potential sector and contribute to the general stability of the economy. Theabbreviation for Usaha Micro, Small, and Medium is UMKM. MSMEs, on the otherhand, have a much broader meaning when viewed through a different lens anddefined in a different way. MSMEs are businesses or businesses run by individuals,households, or small business entities for business actors. Prof. Ina Primiana, asenior economist, says that UMKM is a small business that drives the developmentmovement and Indonesia's economy. In contrast, M. Kwartono Adi provided a morein-depth explanation of the definition of MSMEs, which he defined as a companywith an annual profit of no more than 200 million dollars. If a company orbusinesses meet the requirements for a microbusiness, they can be referred to asUMKM. In accordance with Regulation No. 20 of 2008, micro, small, and mediumsized enterprises (MSMEs) are distinguished according to each type of business.
Pengaruh Penggunaan Sosial Media Tiktok Terhadap Perilaku Remaja Berusia 12 – 15 Tahun Padilah, Papid Nur; Abidin, Zainal; Rifai, Maulana
Jurnal Pendidikan Tambusai Vol. 7 No. 3 (2023): Desember 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i3.11594

Abstract

Tujuan masalah ini adalah untuk mengetahui seberapa besar pengaruh penggunaan sosial media tiktok terhadap perilaku pada remaja berusia 12-15 tahun. Metode penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan sampel sebanyak 180 responden. Analisis data dilakukan dengan menggunakan metode Analisis Regresi Linier Sederhana dengan menggunakan software SPSS 26.0 version. Dalam pengumpulan data dilakukan penyebaran kuesioner kepada responden yang diolah setelah mengevaluasi pengaruh penggunaan sosial media tiktok terhadap perilaku remaja berusia 12-15 tahun. Hasil penelitian menunjukan bahwa adanya pengaruh penggunaan sosial media tiktok terhadap remaja berusia 12-15 tahun.
Soft Diplomasi Jepang Melalui Anime dan Manga Untuk Meningkatkan Nation Branding Jepang Garmabar, Padlika; Rifai, Maulana; Hakim, Fadhlan Nur
Jurnal Polinter : Kajian Politik dan Hubungan Internasional Vol 9, No 2 (2024)
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/pol.v9i2.7420

Abstract

Globalization makes it easy to access incoming information that can be accessed from anywhere and influences international community relations. Japan uses its popular culture to improve its nation branding. Popular culture includes anime and manga as part of soft diplomacy. This research uses qualitative methods with data obtained from books, documents, journals and other works. Data collection techniques use documentation studies, data will be processed and concluded to find answers to the problems faced. The results of this research can be said that Japan has succeeded in increasing its nation branding through anime and manga in Indonesia. The widespread distribution of anime and manga in Indonesia is one of the factors in the success of the Japanese government in influencing Indonesian people to get to know Japanese culture. Other successes can be seen from the many Japanese-themed festivals held by the official, private and unofficial government. Japan has succeeded in creating a view shown in anime and manga which shows that Japan is a country rich in cultural heritage. This success also increases visits from Indonesian people who travel to Japan every year, even though it has experienced a decline due to the Covid 19 pandemic. Thus, Japan can be said to be successful in its achievements in improving its country's nation branding.
Personal Branding Influencer Nadia Ninette melalui Konten Olah Raga dan Pola Hidup Sehat di Media Sosial Instagram Catharine, Femy Maria; Poerana, Ana Fitriana; Rifai, Maulana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4640

Abstract

The public gets to know a figure through their work and whatever they present. Through personal branding, an influencer can become more recognized by the public, not only by their followers but also by other parties, especially those involved in fields related to the influencer. According to Peter Montoya, there are 8 main concepts in the formation of personal branding: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. In this research, the focus is only on 6 concepts, excluding distinctiveness and unity. This study aims to understand how Nadia Ninette, as an influencer and content creator, fulfills 6 out of 8 personal branding concepts on the Instagram social media platform through sports and healthy lifestyle content. This research uses a descriptive qualitative method through interviews, observations, and documentation. The objects to be examined are various sports and healthy lifestyle content by Nadia Ninette on Instagram, including diet content, workout challenges, home workouts, gym workouts, healthy food menus, and others. This also includes the results of story reposts by Nadia Ninette's followers through one of Instagram's features, namely Instagram Stories, where her followers tag her account, @nadianinette. Keywords: Personal branding, influencer, Instagram, content
Strategi Komunikasi Akun Instagram UbahStigma Dalam Meningkatkan Kesadaran Masyarakat Mengenai Kesehatan Mental Tulandi, Emmanuel Vinnesea; Rifai, Maulana; Lubis, Fardiah Oktariani
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 7 No. 2 (2021): Volume 7 No 2 Tahun 2021
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak — Kesehatan mental di Indonesia masih dianggap tabu, karena stigma masyarakat yang menganggap gangguan jiwa tidak rasional. Untuk mengUbahStigma yang beredar di masyarakat tentang cepatnya pengetahuan lebih banyak tentang kesehatan jiwa. New Media berkembang menjadi salah satu hal yang bermanfaat bagi masyarakat. Seiring dengan perkembangan penggunaan media sosial yang semakin berkembang menjadi media edukasi bagi penggunanya. Pemanfaatan media sosial untuk edukasi digunakan oleh salah satu akun perawatan kesehatan mental di Instagram yaitu UbahStigma. Melalui media sosial Instagram melalui konten yang diposting, UbahStigma ingin masyarakat sadar akan pentingnya kesehatan mental. Untuk mencapai tujuan komunikasi maka perlu adanya strategi komunikasi agar tercipta komunikasi yang efektif dan tercapainya tujuan komunikasi yang diinginkan oleh UbahStima. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi akun Instagram UbahStigma dalam meningkatkan kesadaran masyarakat tentang kesehatan jiwa dan faktor apa saja yang mendukung dan menghambat dalam menjalankan tujuan tersebut. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan teknik pengumpulan data dalam penelitian ini adalah wawancara mendalam dengan Head of Communication and Marketing Manager UbahStigma. Berdasarkan hasil yang peneliti peroleh, UbahStigma dalam strategi komunikasi untuk meningkatkan kesadaran masyarakat tentang kesehatan mental adalah dengan mengetahui audiens, menyusun pesan, metode setting, dan memilih media yang digunakan. Adapun faktor pendukung dalam menjalankan tujuan komunikasi UbahStigma adalah dukungan dari sesama komunitas, followers akun Instagram UbahStigma, praktisi kesehatan jiwa, psikolog, dan influencer. Sedangkan faktor penghambatnya adalah interpretasi yang salah terhadap pesan yang diberikan oleh UbahStigma dalam memahami topik yang dibahas dan pembuatan isi topik pesan yang dibutuhkan kritis dan detail. Kata Kunci —  Instagram, Komunikasi, Strategi, Kesehatan Mental   Abstract —  Mental health in Indonesia is still considered taboo, because of the stigma that society considers mental disorders is not rational. To mengUbahStigma circulating in the community of the quickness of more knowledge about mental health. New Media evolved into one of the things that are beneficial for the community.  As social media use is increasingly developing into a media education for its users. The use of social media to educate used by one account care mental health in Instagram that UbahStigma. Through social media Instagram through the content posted, UbahStigma wants the community can be aware of the importance of mental health. To achieve the purpose of communication of the need for communication strategies in order to create effective communication and achieve the purpose of communication desired by the UbahStima. This study aims to determine how the communication strategy of the account Instagram UbahStigma in raising public awareness about mental health and what factors supporting and inhibiting in the running of these goals. This research uses descriptive qualitative research methods and data collection techniques in this study is an in-depth interview with the Head of Communication and Marketing Manager UbahStigma. Based on the results obtained by the researchers, UbahStigma in the communication strategy to raise public awareness about mental health is by knowing the audience, compose a message, setting method, and select the use media. As for the supporting factors when running the purposes of communication UbahStigma is the support of our fellow community, the followers of the account Instagram UbahStigma, mental health practitioners, psychologists, and influencers. Meanwhile, the inhibiting factor is the wrong interpretation of the messages given by UbahStigma in understanding the topics discussed and the making of the contents of the message topic required critical and detail. Keywords —  Instagram, Communication Strategy, Mental Health  
Implementasi Komunikasi Pemasaran Terpadu Dalam Upaya Meningkatkan Penjualan Produk Tumbler di Starbucks KM 57 Asmoro, Cresentya Intan; Tayo, Yanti; Rifai, Maulana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14560926

Abstract

This study aims to determine and explain the implementation of Integrated Marketing Communication in increasing tumbler sales at Starbucks Rest Area KM 57, which is located in the Rest Area of the Jakarta-Cikampek Toll Road. In this case, the researcher seeks to obtain in-depth and detailed information about the implementation of integrated marketing communication of Starbucks Coffee Rest Area KM 57 Toll Jakarta - Cikampek. This research was conducted through Qualitative methods with data collection through observation, interviews, and documentation regarding the Implementation of Integrated Marketing Communication at Starbucks Rest Area KM 57 in increasing tumbler sales with the theory according to Firmansyah (2020) in the Implementation of integrated marketing communications, namely Direct Marketing, Sales Promotion, Public Relations, Personal Selling, Advertising, Word of Mouth Marketing, Events and Experiences, Interactive Marketing. From this implementation, Starbucks Rest Area KM 57 uses a partnership called 8 ijo in selling tumblers, besides that marketing efforts through are still carried out and assisted by baristas through personal social media.
Partisipasi Masyarakat Dalam Pembangunan Desa (Studi Kasus: Desa Babelan Kota, Kecamatan Babelan, Kabupaten Bekasi) Uly, Miranda Nursinta; Rifai, Maulana; Febriantin, Kariena
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14577127

Abstract

This study examines community participation in Babelan Kota Village Development. The problem that the researcher wants to examine is how the role of the community and community involvement in village development to find out the extent of cooperation between the government and the community in an effort to advance their region. This research uses qualitative research methods where the research conducted is descriptive. The results of this research were obtained directly from the field with adjusted theory according to Mulyadi (2009: 26-49), namely: from various aspects of planning, implementation, utilization, evaluation/supervision. From the results of research that the people of Babelan City Village participated in village development but not all people actively participated in providing ideas or suggestions, there was a miscommunication. The inhibiting factor is not only from the participation of the community but also from natural factors in Babelan Kota Village that are not supportive.
Realokasi Lokawisata Pada Era Adaptasi Kebiasaan Baru di Kabupaten Karawang Nuryasin, Hasbi; Rifai, Maulana; Gumilar, Gun Gun
IJTIMAIYA: Journal of Social Science and Teaching Vol 5, No 2 (2021): IJTIMAIYA : Journal of Social Science and Teaching
Publisher : Program Studi Tadris IPS Fakultas tarbiyah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ji.v5i2.11666

Abstract

The goal of this study is to determine how the Government of Tourism and Culture manages the reallocation of tourism in the era of new habits in Karawang Regency. The information is gathered by observation, interview, and documentation, and then qualitatively examined using a narrative approach. The findings of the study revealed that there was no reallocation of tourism during the Karawang Regency Tourism and Culture Office's Adaptation of New Habits program; if there is a reallocation of tourism, it is under the authority of the Karawang Regency Covid-19 Task Force, because the current policies of this normality are ineffective. The findings of this study can be used as input materials and considerations by related institutions, so that tourism is immediately reallocation in the era of Adaptation of New Habits, taking tourism as a potential sector that contributes the most PAD from other sectors, and, most importantly, when tourism is reallocation, it still follows the existing health protocol rules.Penelitian ini bertujuan untuk mengidentifikasi manajemen pemerintahan Dinas Pariwisata Dan Kebudayaan terkait Realokasi Lokawisata Pada Era Adaptasi Kebiasaan Baru di Kabupaten Karawang. Data-data dikumpulkan melalui Observasi, Wawancara serta Dokumentasi dan dianalisis secara kualitatif dengan pendekatan narrative (narasi). Hasil penelitian menunjukkan tidak adanya realokasi lokawisata saat Adaptasi Kebiasaan Baru yang dilakukan oleh Dinas Pariwisata dan Kebudayaan Kabupaten Karawang, apabila terdapat realokasi lokawisata justru bukan kewenangan dari Dinas Pariwisata dan Kebudayaan Kabupaten Karawang melainkan kewenangan Satgas Covid-19 Kabupaten Karawang karena kebijakan-kebijakan saat keabnormalan ini berada pada Satgas Covid-19. Hasil penelitian ini dapat digunakan sebagai bahan masukan serta pertimbangan Institusi terkait, agar lokawisata pada era Adaptasi Kebiasaan Baru ini segera direalokasikan mengingat lokawisata sebagai sektor potensial serta menyumbang PAD terbesar dari sektor lainnya serta paling penting saat lokawisata direalokasikan tetap mengindahkan aturan protokol kesehatan yang telah ada.
Manajemen Strategi Pemerintah Desa dalam Pelaksanaan Program Ketahanan Pangan Alfriani, Jesica; Rifai, Maulana; Aryani, Lina
Journal of Government Insight Vol. 4 No. 2 (2024): December 2024
Publisher : Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/jgi.v4i2.893

Abstract

This research aims to determine the strategic management of the Sukaluyu Village Government in the Food Security Program. It is important to know this strategic management pattern to become a reference for the implementation of similar programs, so that we can also see the mitigation patterns carried out in dealing with obstacles in its implementation, especially in the implementation of the Sukaluyu Village Food Security Program. The research was conducted using qualitative research methods through a descriptive approach. Qualitative research seeks to interpret a person's point of view in seeing and describing their social world. Meanwhile, descriptive research is research that can describe a phenomenon by including facts that are explained in more detail. This method is appropriate for this research. Research findings based on strategic management by Wheelen & Hunger in the Sukaluyu Village Food Security Program include 1) environmental observations; carried out by observing aspects of land availability, diversity of food types, readiness and consistency of implementers, 2) strategy formulation; carried out with coordination between the government and implementers, 3) strategy implementation; carried out by the stated goals and missions, and 4) evaluation and control. The benefit of this research is as a reference or point of reference for future research.
Co-Authors Alfriani, Jesica Ana Fitriana Poerana Anggoro, Catur Wisnu Aryani, Lina Asmoro, Cresentya Intan Aulia, Yolanda Putri Catharine, Femy Maria Chrishanum, Nadila Dwi Suryani, Dwi Faizah, Laila Nur Febriantin, S.IP., M.IPol., Kariena Fritscilia, Yulia Garmabar, Padlika Gun Gun Gumilar Hakim, Fadhlan Nur Lubis, Fardiah Oktariani Marsingga, , Prilla Marsingga, Prilla Mayasari Mayasari, Mayasari Mubarok, Hendi Kurnia Napitupulu, Harley Kevin Philip Nuryasin, Hasbi Padilah, Papid Nur Rahman Rahman Sagala, Magdalena Tiur Romida Setyani, Nindi Nurfahmi Tayo, Yanti Tulandi, Emmanuel Vinnesea Uly, Miranda Nursinta Zahra, Nazhifah Zainal Abidin