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Suryawirawan, Okto Aditya
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SERVICE QUALITY, SATISFACTION, CONTINUOUS USAGE INTENTION, AND PURCHASE INTENTION TOWARD FREEMIUM APPLICATIONS: THE MODERATING EFFECT OF PERCEIVED VALUE Suryawirawan, Okto Aditya; Suhermin, Suhermin; Shabrie, Wiwiek Srikandi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (664.564 KB) | DOI: 10.26418/jebik.v11i3.57483

Abstract

This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students. Non-probability purposive sampling was used to determine the respondent. The criteria for the sample for this study were students who used freemium applications. Data were analyzed using Partial Least Square. The results confirmed that only reliability and responsiveness positively impacted customer satisfaction among the service quality dimensions, while assurance and empathy showed no effect. Only assurance and responsiveness were found to affect continuous usage intention positively, while empathy and reliability were found to have no effect. There was no evidence of the effect of the dimensions of service quality on purchase intention. Perceived value failed to moderate the effect of service quality on customer satisfaction. While there was a significant positive impact of customer satisfaction towards continuous usage intention, no effect has been found towards purchase intention. Continuous usage intention was confirmed to have a positive impact on purchase intention.JEL: O32, M31, L11ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang dapat mempengaruhi continuous usage intention dan purchase intention pada aplikasi yang memiliki layanan premium pada mahasiswa. Non-probability purposive sampling digunakan untuk menentukan jenis responden. Kriteria sampel pada penelitian ini adalah mahasiswa yang menggunakan aplikasi freemium. Data dianalisa menggunakan Partial Least Square. Hasil menunjukkan bahwa diantara dimensi service quality, hanya reliability dan responsiveness yang berpengaruh positif terhadap customer satisfaction sedangkan assurance dan empathy tidak berpengaruh. Hanya assurance dan responsiveness yang ditemukan berpengaruh positif terhadap continuous usage intention sedangkan empathy dan reliability ditemukan tidak berpengaruh. Seluruh dimensi service quality ditemukan tidak berpengaruh terhadap purchase intention. Perceived value tidak mampu memoderasi pengaruh service quality terhadap customer satisfaction. Customer satisfaction ditemukan berpengaruh positif terhadap continuous usage intention tetapi tidak terhadap purchase intention. Continuous usage intention ditemukan berpengaruh positif terhadap purchase intention.Kata Kunci: kualitas layanan, persepsi nilai, kepuasan, niatan
PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON VIVO SMARTPHONE PURCHASE INTENTION IN SURABAYA Rohmansyah, Vicky; Suryawirawan, Okto Aditya
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 2 No 2 (2023): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v2i2.6003

Abstract

This research aims to analyze the influence of product quality, price, and brand image on interest in buying Vivo smartphones in Surabaya. The object used in this study is the people of Surabaya who have used or used Vivo smartphones. This type of research is categorized as descriptive analysis research using a quantitative method approach. The research sample used in the study was 100 respondents who had purchased a Vivo Smartphone. This sampling technique uses a technique, namely the accidental sampling method, which is a method of determining a sample by taking respondents who coincidentally exist or are available somewhere according to the research context. Data was collected through a Google questionnaire form. The analytical method used in this study is Partial Least Square using SmartPLS 3.0 software. The results showed that product quality had a positive and significant effect on purchase intention, price had a positive and significant effect on purchase intention, then brand image had a positive and significant effect on purchase intention.
Co-Authors Afida, Nur Laili Bon, Abdul Talib Cahyono, Eko Krido Damayanti, Alfina Dian Novita Sari, Dian Novita Krido Eko cahyono Mahargiono, Pontjo Bambang Nugroho, Novianto Eko Pontjo Bambang Mahargiono Rahayu, Rika Rohmansyah, Vicky Shabrie, Wiwiek Srikandi Sidharta, Yudi Suhermin, Suhermin Trianjani, Erina Febianti Zahro, Mar'atus