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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Optimal: Jurnal Ekonomi dan Manajemen Ganec Swara
Ni Nyoman Teristiyani Winaya
Politeknik Negeri Bali
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Self-efficacy, Self-esteem, dan Lingkungan Kerja terhadap Kinerja Trainee pada Hotel Bintang Lima di Bali Ni Putu Ayu Tirta Wati; Ni Nyoman Teristiyani Winaya; Yulia Tria Hapsari
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2503

Abstract

Trainees play an important role in supporting hotel operations, particularly in five-star hotels that maintain high service standards. However, differences in trainees' ability to adapt to demanding work environments and maintain performance throughout training remain a significant challenge in the hospitality industry. The aim of this study is to examine how trainee performance at five-star hotels in Bali is impacted by self-efficacy, self-esteem, and work environment. This study is interesting since it simultaneously examines the work environment and psychological aspects as drivers of trainee success, an area that has not gotten much attention in hospitality research. 121 trainees from operational departments of a five-star hotel in Bali were chosen by proportional stratified random selection for this study, which used a causal quantitative research design with a survey technique. The analysis of data was performed using multiple linear regression technique. The results show that while self-esteem has a good but negligible impact on trainee performance, self-efficacy and the workplace have a positive and substantial influence. Additionally, the work environment, self-efficacy, and self-esteem all significantly impact trainee performance at the same time, accounting for 50.7% of the variance. These results highlight how crucial it is to boost trainees' self-efficacy and create a positive work environment in order to improve trainee performance in the hospitality sector.
Pengaruh Pelatihan Kerja dan Motivasi Kerja terhadap Kinerja Karyawan pada Hotel Berbintang di Kuta Putu Maysanda Ulandari; I Ketut Santra; Ni Nyoman Teristiyani Winaya
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12654

Abstract

Hotels in the Kuta area of Bali are facing more competition.  This is pushing hotel managers to improve the skills of their staff by providing good job training and motivating their employees.  Changes in how well employees perform at a popular hotel in Kuta, Bali, show that we should look into how job training and motivation affect their performance.  This study looks at how job training and motivation at work affect how well employees perform, both separately and together.  A numerical method was used, involving 148 employees chosen through a careful random sampling process.  Data was gathered using surveys, observations, and documents, and then analyzed with multiple linear regression using SPSS software.  The results show that job training and motivation to work both help improve how well employees perform.  Together, they account for 57. 7% of the differences in performance, with motivation having a stronger effect.  These results show that hotel management should improve training methods and reward systems to boost employee performance and keep service quality high, especially with more competition in the hospitality industry.
STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM DALAM MEMPROMOSIKAN PRODUK STUDI PADA HANAKA CLASSIC DI DENPASAR NI KOMANG AYU RATIH ANGGA PUTRI; NI NYOMAN TERISTIYANI WINAYA; IDA AYU PUTRI WIDIASUARI RIYASA
Ganec Swara Vol. 19 No. 1 (2025): Maret 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i1.170

Abstract

This research analyzes the marketing communication strategies employed by Hanaka Classic, an MSME in the fashion sector in Bali, through the social media platform Instagram to promote their products. Considering the importance of the fashion industry in tourism and consumer needs in Bali, this study aims to understand how these strategies can boost sales. The research methods used include observation, interviews, and documentation, as well as a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. The research findings indicate that Hanaka Classic is in a favorable position (Quadrant I) with the potential for rapid growth. The recommended strategies include increasing investment in digital marketing, developing new products, expanding market reach, and forming partnerships with influencers. The Internal-External (IE) Matrix suggests focusing on vertical growth strategies by enhancing control over distribution and suppliers. Additionally, the study provides theoretical contributions to understanding social media marketing and offers practical insights for MSMEs in formulating effective marketing strategies. Practical recommendations include developing social media, maintaining consistency in content uploads, and selecting the right influencers to enhance product appeal.
Co-Authors I Ketut Santra Ida Ayu Putri Widiasuari Riyasa NI KOMANG AYU RATIH ANGGA PUTRI Ni Putu Ayu Tirta Wati Putu Maysanda Ulandari Yulia Tria Hapsari