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All Journal Regress: Journal of Economics & Management Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat Serambi Engineering Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ragam Pengabdian Jurnal Ilmiah Ekonomi Terpadu
Jalil, Ivon
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Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Social Media Marketing terhadap Keputusan Pembelian Sepeda Motor Merek Yamaha (Studi Kasus pada PT. Alfa Scorpii Meulaboh) Ramadhani, Wanda; Muzakir, Muzakir; Jalil, Ivon
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 1 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i1.8841

Abstract

This research aims to ascertain how Social Media Marketing (SMM) effects consumers decisions to buy Yamaha brand motorbikes at PT. Alfa Scorpii Meulaboh, West Aceh. The participants in this study are consumers of PT. Alfa Scorpii Meulaboh, West Aceh from August to October 2023. To find the sample size using random sampling techniques and selecting samples calculated with the Slovin formula. This study uses employs a quantitative methodology, collecting data through the distribution of questionnaires. In this case, researchers used simple linear regression analysis to find out the results, namely 60.37% of variable Y was explained by variable Alfa Scorpii Meulaboh, West Aceh.
Co-Authors Ali, M. Nazar Arizona, Bayu Asniati, Asniati Ayu Fitriani Cahyani, Rada Afnida Farda, Sella Fardila, Sri Tika Fitrian, Uci Hamamah, Hamamah Hamidi, Nailil Helnamaulida, Helnamaulida Heriyana Heriyana Ilyas Ilyas Ismail Ismail Khairia, Raudhatul Malahayati Malahayati Mardiana, Fani Mauliza, Riska Mellya, Delvi Mirdayu, Mirdayu Muliati Muliati, Muliati Muzakir Nadila, Rahma Nofinda, Ayu Putri Ansari, Leli Rahman, Nasrul Ramadhani, Wanda Riafatdiani, Riafatdiani Rita Nengsih Sari, Dinda Mulia Suci, Fuji Mutia Thoriq, Amrullah Wahyuningsih, Yayuk Eko Wati, Misda Yana, Syaifuddin