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All Journal Regress: Journal of Economics & Management Indonesian Journal Economic Review (IJER) Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat Journal Serambi Engineering (JSE) Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ilmiah Ekonomi Terpadu Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Variable Research Journal
Jalil, Ivon
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pengaruh Experience Dan Brand Quality Terhadap Loyalitas Pelanggan: Studi Kasus Pada Raja Buah Meulaboh Nandar, T. Haris Agus; Jalil, Ivon
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nkhw0c11

Abstract

Penelitian ini untuk melihat Pengaruh Experience Dan Brand Quality Terhadap Loyalitas Pelanggan: Studi Kasus Pada Raja Buah Meulaboh. Metode yang digunakan didalam penelitian ini adalah metode regresi linear berganda. Populasi didalam penelitian ini tidak diketahui dikarenakan konsumen yang berada di Raja Buah Meulaboh tidak mendata berapa jumlah konsumen tetap dan tidak tetap pada objek tersebut dengan jumlah sampel sebanyak 100 responden. Hasil penelitian didapatkan bahwa variabel pengalaman pelanggan (Experience) dan kualitas merek (Brand Quality) berpengaruh signifikan terhadap loyalitas pelanggan (Y). Hal ini terlihat dari hasil uji F yang menunjukkan bahwa kedua variabel independen ini secara bersama-sama menjelaskan sebagian besar variasi dalam loyalitas pelanggan. Pengalaman yang menyenangkan dan kualitas merek yang baik saling melengkapi dalam menciptakan hubungan yang kuat antara pelanggan dan Raja Buah Meulaboh, yang pada akhirnya meningkatkan loyalitas pelanggan.
Pengaruh Riview Melalui Perceived Quality, Price Terhadap Purchase Order Studi Kasus Konsumen Kosmetik (Produk Skintific) di Kecamatan Johan Pahlawan Salsabila, Salsabila; Jalil, Ivon; Putri, Cut Mega
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dq7cz555

Abstract

This study aims to analyze the effect of reviews through perceived quality and price on purchase orders among Skintific cosmetic consumers in Johan Pahlawan District. The research is motivated by the growing influence of consumer reviews in shaping perceptions and purchase decisions, especially among young consumers who are active on social media. This study employs a quantitative research method with an associative approach. The population consists of all Skintific consumers in Johan Pahlawan District, with a sample of 100 respondents selected through a survey using a Likert-scale questionnaire. Data were analyzed using SPSS version 27.0, including validity and reliability tests, classical assumption tests, path analysis, and the Sobel test to examine mediation effects. The results show that reviews have a positive and significant effect on perceived quality, price, and purchase orders. Furthermore, both perceived quality and price have positive and significant effects on purchase orders. The mediation test results indicate that perceived quality and price partially mediate the relationship between reviews and purchase orders. Therefore, consumer reviews play a crucial role in enhancing quality perception, price evaluation, and purchase decisions regarding Skintific cosmetic products.
PENGARUH PROMOSI ONLINE DAN KUALITAS PRODUK TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA ONLINE PADA MARKET PLACE TIKTOK Rahman, Afrijan; Jalil, Ivon; Putri, Cut Mega
VARIABLE RESEARCH JOURNAL Vol. 3 No. 01 (2026): JANUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh promosi online dan kualitas produk terhadap preferensi konsumen. Populasi dalam penelitian ini adalah mahasiswa Universitas Teuku Umar Meulaboh. Non Probability Sampling adalah teknik pengambilan sampel yang menggunakan ukuran sampel sekitar 96 individu. Dalam riset ini, variabel dependen (Y) adalah preferensi konsumen. Promosi online dan kualitas produk adalah variabel independen (X). Riset ini menggunakan analisis garis berganda, yang digunakan untuk menguji hubungan antara dua atau lebih variabel. Data yang digunakan adalah data primer yang dianalisis menggunakan Program Statistik untuk Ilmu Sosial (SPSS). Berdasarkan hasil analisis, ditentukan bahwa variabel promosi online memiliki pengaruh signifikan terhadap preferensi konsumen, variabel kualitas produk memiliki pengaruh signifikan terhadap preferensi konsumen.
Internal Audit Function and Good Corporate Governance as Determinants of Fraud Prevention in Islamic Banking: A Case Study of Bank Syariah Indonesia Banda Aceh Iskandar, Evy; Ayumiati; Farhan, Muhammad; Riza, Akmal; Jalil, Ivon
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.602

Abstract

This study examines the influence of the internal audit function and Good Corporate Governance (GCG) on fraud prevention within an Islamic banking institution. Employing a quantitative research design with multiple linear regression analysis, data were collected from employees of Bank Syariah Indonesia Banda Aceh through structured questionnaires. The findings reveal that both internal audit and GCG have a positive and statistically significant effect on fraud prevention, both partially and simultaneously. Among the two variables, GCG demonstrates a more dominant contribution in strengthening fraud prevention mechanisms. These results indicate that effective governance structures, supported by risk-based internal audit practices, enhance the bank’s fraud risk management system. This study contributes to the growing body of literature on fraud prevention, particularly within the context of Islamic banking institutions.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Toko Yana Mode Meulaboh: Studi Kasus pada Mahasiswi Jurusan Manajemen, Universitas Teuku Umar Shintia, Febi; Jalil, Ivon
Regress: Journal of Economics & Management Vol. 4 No. 3 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v4i3.1974

Abstract

This study investigates the extent to which product quality and service quality influence customer satisfaction at Yana Mode Store in Meulaboh. Grounded in the premise that competitive retail performance depends on the ability to deliver superior value, the research addresses the question of whether product quality and service quality significantly affect customer satisfaction, both partially and simultaneously. A quantitative approach was employed, involving 96 Management students selected through accidental sampling. Data were collected using primary survey instruments and analyzed through multiple linear regression with the assistance of Statistical Package for the Social Sciences. The findings reveal that product quality exerts a significant positive effect on customer satisfaction, service quality also demonstrates a significant positive effect, and both variables simultaneously contribute significantly to enhancing customer satisfaction. These results affirm that improving both product attributes and service performance constitutes a strategic pathway to strengthening customer satisfaction in the retail sector.
Co-Authors Akmal Riza Arizona, Bayu Asniati, Asniati Ayumiati Cahyani, Rada Afnida Evy Iskandar Farda, Sella Fardila, Sri Tika Fitrian, Uci Helnamaulida, Helnamaulida Heriyana Heriyana Ilyas Ilyas Ismail Ismail Malahayati Malahayati Mardiana, Fani Mauliza, Riska Mellya, Delvi Mirdayu, Mirdayu Muhammad Farhan Muliati Muliati, Muliati Muzakir Nadila, Rahma Nandar, T. Haris Agus Nofinda, Ayu Putri Ansari, Leli Putri, Cut Mega Rahman, Afrijan Rahman, Nasrul Ramadhani, Wanda Rita Nengsih Salsabila, Salsabila Shintia, Febi Suci, Fuji Mutia Thoriq, Amrullah Wahyuningsih, Yayuk Eko Yana, Syaifuddin