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All Journal JIMEBIS Regress: Journal of Economics & Management Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat Journal Serambi Engineering (JSE) Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ilmiah Ekonomi Terpadu Variable Research Journal
Jalil, Ivon
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PENGARUH PROMOSI ONLINE DAN KUALITAS PRODUK TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA ONLINE PADA MARKET PLACE TIKTOK Rahman, Afrijan; Jalil, Ivon; Putri, Cut Mega
VARIABLE RESEARCH JOURNAL Vol. 3 No. 01 (2026): JANUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh promosi online dan kualitas produk terhadap preferensi konsumen. Populasi dalam penelitian ini adalah mahasiswa Universitas Teuku Umar Meulaboh. Non Probability Sampling adalah teknik pengambilan sampel yang menggunakan ukuran sampel sekitar 96 individu. Dalam riset ini, variabel dependen (Y) adalah preferensi konsumen. Promosi online dan kualitas produk adalah variabel independen (X). Riset ini menggunakan analisis garis berganda, yang digunakan untuk menguji hubungan antara dua atau lebih variabel. Data yang digunakan adalah data primer yang dianalisis menggunakan Program Statistik untuk Ilmu Sosial (SPSS). Berdasarkan hasil analisis, ditentukan bahwa variabel promosi online memiliki pengaruh signifikan terhadap preferensi konsumen, variabel kualitas produk memiliki pengaruh signifikan terhadap preferensi konsumen.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Toko Yana Mode Meulaboh: Studi Kasus pada Mahasiswi Jurusan Manajemen, Universitas Teuku Umar Shintia, Febi; Jalil, Ivon
Regress: Journal of Economics & Management Vol. 4 No. 3 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v4i3.1974

Abstract

This study investigates the extent to which product quality and service quality influence customer satisfaction at Yana Mode Store in Meulaboh. Grounded in the premise that competitive retail performance depends on the ability to deliver superior value, the research addresses the question of whether product quality and service quality significantly affect customer satisfaction, both partially and simultaneously. A quantitative approach was employed, involving 96 Management students selected through accidental sampling. Data were collected using primary survey instruments and analyzed through multiple linear regression with the assistance of Statistical Package for the Social Sciences. The findings reveal that product quality exerts a significant positive effect on customer satisfaction, service quality also demonstrates a significant positive effect, and both variables simultaneously contribute significantly to enhancing customer satisfaction. These results affirm that improving both product attributes and service performance constitutes a strategic pathway to strengthening customer satisfaction in the retail sector.
Analysis Of Farmers' Perceptions Of The Need For Agricultural Financing Products At Islamic Banks (Study on The Community of Serba Jadi Subdistrict, East Aceh Regency) Iskandar, Evy; Ayumiati, Ayumiati; Effendi, Kasri; Jalil, Ivon
JIMEBIS: Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 1 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hpdz9634

Abstract

Financing agricultural products in Serba Jadi District is a need for pre- and post-harvest farmers in increasing product excellence. The existence of Islamic banks which are far away and difficult to access has not made a significant contribution in increasing financial inclusion. This study aims to identify the level of farmers' perception of agricultural financing needs. Quantitative approach with associative research type and probability sampling technique with cluster random sampling type of 94 farmers in 18 villages in Serba Jadi District, East Aceh Regency. The results of simple linear regression data analysis prove that the level of farmer perception has no effect on agricultural financing needs.
Co-Authors Arizona, Bayu Asniati, Asniati Ayumiati, Ayumiati Cahyani, Rada Afnida Effendi, Kasri Evy Iskandar Farda, Sella Fardila, Sri Tika Fitrian, Uci Helnamaulida, Helnamaulida Heriyana Heriyana Ilyas Ilyas Ismail Ismail Malahayati Malahayati Mardiana, Fani Mauliza, Riska Mellya, Delvi Mirdayu, Mirdayu Muliati Muliati, Muliati Muzakir Nadila, Rahma Nofinda, Ayu Putri Ansari, Leli Putri, Cut Mega Rahman, Afrijan Rahman, Nasrul Ramadhani, Wanda Rita Nengsih Shintia, Febi Suci, Fuji Mutia Thoriq, Amrullah Wahyuningsih, Yayuk Eko Yana, Syaifuddin