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All Journal JIMEBIS Regress: Journal of Economics & Management Indonesian Journal Economic Review (IJER) Mitra Abdimas: Jurnal Pengabdian kepada Masyarakat Journal Serambi Engineering (JSE) Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ragam Pengabdian Jurnal Ilmiah Ekonomi Terpadu Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Variable Research Journal
Jalil, Ivon
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pengaruh Social Media Marketing terhadap Keputusan Pembelian Sepeda Motor Merek Yamaha (Studi Kasus pada PT. Alfa Scorpii Meulaboh) Ramadhani, Wanda; Muzakir, Muzakir; Jalil, Ivon
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 1 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i1.8841

Abstract

This research aims to ascertain how Social Media Marketing (SMM) effects consumers decisions to buy Yamaha brand motorbikes at PT. Alfa Scorpii Meulaboh, West Aceh. The participants in this study are consumers of PT. Alfa Scorpii Meulaboh, West Aceh from August to October 2023. To find the sample size using random sampling techniques and selecting samples calculated with the Slovin formula. This study uses employs a quantitative methodology, collecting data through the distribution of questionnaires. In this case, researchers used simple linear regression analysis to find out the results, namely 60.37% of variable Y was explained by variable Alfa Scorpii Meulaboh, West Aceh.
Pengaruh Experience Dan Brand Quality Terhadap Loyalitas Pelanggan: Studi Kasus Pada Raja Buah Meulaboh Nandar, T. Haris Agus; Jalil, Ivon
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nkhw0c11

Abstract

Penelitian ini untuk melihat Pengaruh Experience Dan Brand Quality Terhadap Loyalitas Pelanggan: Studi Kasus Pada Raja Buah Meulaboh. Metode yang digunakan didalam penelitian ini adalah metode regresi linear berganda. Populasi didalam penelitian ini tidak diketahui dikarenakan konsumen yang berada di Raja Buah Meulaboh tidak mendata berapa jumlah konsumen tetap dan tidak tetap pada objek tersebut dengan jumlah sampel sebanyak 100 responden. Hasil penelitian didapatkan bahwa variabel pengalaman pelanggan (Experience) dan kualitas merek (Brand Quality) berpengaruh signifikan terhadap loyalitas pelanggan (Y). Hal ini terlihat dari hasil uji F yang menunjukkan bahwa kedua variabel independen ini secara bersama-sama menjelaskan sebagian besar variasi dalam loyalitas pelanggan. Pengalaman yang menyenangkan dan kualitas merek yang baik saling melengkapi dalam menciptakan hubungan yang kuat antara pelanggan dan Raja Buah Meulaboh, yang pada akhirnya meningkatkan loyalitas pelanggan.
Pengaruh Riview Melalui Perceived Quality, Price Terhadap Purchase Order Studi Kasus Konsumen Kosmetik (Produk Skintific) di Kecamatan Johan Pahlawan Salsabila, Salsabila; Jalil, Ivon; Putri, Cut Mega
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dq7cz555

Abstract

This study aims to analyze the effect of reviews through perceived quality and price on purchase orders among Skintific cosmetic consumers in Johan Pahlawan District. The research is motivated by the growing influence of consumer reviews in shaping perceptions and purchase decisions, especially among young consumers who are active on social media. This study employs a quantitative research method with an associative approach. The population consists of all Skintific consumers in Johan Pahlawan District, with a sample of 100 respondents selected through a survey using a Likert-scale questionnaire. Data were analyzed using SPSS version 27.0, including validity and reliability tests, classical assumption tests, path analysis, and the Sobel test to examine mediation effects. The results show that reviews have a positive and significant effect on perceived quality, price, and purchase orders. Furthermore, both perceived quality and price have positive and significant effects on purchase orders. The mediation test results indicate that perceived quality and price partially mediate the relationship between reviews and purchase orders. Therefore, consumer reviews play a crucial role in enhancing quality perception, price evaluation, and purchase decisions regarding Skintific cosmetic products.
PENGARUH PROMOSI ONLINE DAN KUALITAS PRODUK TERHADAP PREFERENSI KONSUMEN DALAM BERBELANJA ONLINE PADA MARKET PLACE TIKTOK Rahman, Afrijan; Jalil, Ivon; Putri, Cut Mega
VARIABLE RESEARCH JOURNAL Vol. 3 No. 01 (2026): JANUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh promosi online dan kualitas produk terhadap preferensi konsumen. Populasi dalam penelitian ini adalah mahasiswa Universitas Teuku Umar Meulaboh. Non Probability Sampling adalah teknik pengambilan sampel yang menggunakan ukuran sampel sekitar 96 individu. Dalam riset ini, variabel dependen (Y) adalah preferensi konsumen. Promosi online dan kualitas produk adalah variabel independen (X). Riset ini menggunakan analisis garis berganda, yang digunakan untuk menguji hubungan antara dua atau lebih variabel. Data yang digunakan adalah data primer yang dianalisis menggunakan Program Statistik untuk Ilmu Sosial (SPSS). Berdasarkan hasil analisis, ditentukan bahwa variabel promosi online memiliki pengaruh signifikan terhadap preferensi konsumen, variabel kualitas produk memiliki pengaruh signifikan terhadap preferensi konsumen.
Analysis Of Farmers' Perceptions Of The Need For Agricultural Financing Products At Islamic Banks (Study on The Community of Serba Jadi Subdistrict, East Aceh Regency) Iskandar, Evy; Ayumiati, Ayumiati; Effendi, Kasri; Jalil, Ivon
Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 1 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/hpdz9634

Abstract

Financing agricultural products in Serba Jadi District is a need for pre- and post-harvest farmers in increasing product excellence. The existence of Islamic banks which are far away and difficult to access has not made a significant contribution in increasing financial inclusion. This study aims to identify the level of farmers' perception of agricultural financing needs. Quantitative approach with associative research type and probability sampling technique with cluster random sampling type of 94 farmers in 18 villages in Serba Jadi District, East Aceh Regency. The results of simple linear regression data analysis prove that the level of farmer perception has no effect on agricultural financing needs.
Internal Audit Function and Good Corporate Governance as Determinants of Fraud Prevention in Islamic Banking: A Case Study of Bank Syariah Indonesia Banda Aceh Iskandar, Evy; Ayumiati; Farhan, Muhammad; Riza, Akmal; Jalil, Ivon
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.602

Abstract

This study examines the influence of the internal audit function and Good Corporate Governance (GCG) on fraud prevention within an Islamic banking institution. Employing a quantitative research design with multiple linear regression analysis, data were collected from employees of Bank Syariah Indonesia Banda Aceh through structured questionnaires. The findings reveal that both internal audit and GCG have a positive and statistically significant effect on fraud prevention, both partially and simultaneously. Among the two variables, GCG demonstrates a more dominant contribution in strengthening fraud prevention mechanisms. These results indicate that effective governance structures, supported by risk-based internal audit practices, enhance the bank’s fraud risk management system. This study contributes to the growing body of literature on fraud prevention, particularly within the context of Islamic banking institutions.
Co-Authors Akmal Riza Ali, M. Nazar Arizona, Bayu Asniati, Asniati Ayu Fitriani Ayumiati Ayumiati, Ayumiati Cahyani, Rada Afnida Effendi, Kasri Evy Iskandar Farda, Sella Fardila, Sri Tika Fitrian, Uci Hamamah, Hamamah Hamidi, Nailil Helnamaulida, Helnamaulida Heriyana Heriyana Ilyas Ilyas Ismail Ismail Khairia, Raudhatul Malahayati Malahayati Mardiana, Fani Mauliza, Riska Mellya, Delvi Mirdayu, Mirdayu Muhammad Farhan Muliati Muliati, Muliati Muzakir Nadila, Rahma Nandar, T. Haris Agus Nofinda, Ayu Putri Ansari, Leli Putri, Cut Mega Rahman, Afrijan Rahman, Nasrul Ramadhani, Wanda Riafatdiani, Riafatdiani Rita Nengsih Salsabila, Salsabila Sari, Dinda Mulia Suci, Fuji Mutia Thoriq, Amrullah Wahyuningsih, Yayuk Eko Wati, Misda Yana, Syaifuddin