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Journal : Serambi Engineering

Inovasi Desain Produk sebagai Strategi Meningkatkan Profitabilitas UMKM Kerajinan Rumahan Maryam, Maryam; Intan Amalia, Cut; Hanum, Filia; Hamdiah, Cut; Wahyuna, Misra
Jurnal Serambi Engineering Vol. 10 No. 3 (2025): Juli 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

The enhancement of competitiveness and profitability of home-based craft MSMEs can be achieved through the implementation of product design innovation as a key strategy. This study employs a literature review approach aimed at examining the impact of innovative design on business performance and identifying the challenges and readiness of MSMEs in adopting such innovations. A qualitative approach was employed, entailing observations and interviews with MSME actors who have implemented design innovation. The findings indicate that product designs that align with market trends, ergonomics, and production efficiency can enhance turnover by up to 50% and expand market segmentation. However, challenges persist, including a paucity of design expertise, constrained access to capital, and suboptimal technological literacy. The strategic recommendations put forth include the enhancement of collaborative efforts among MSMEs, designers, and research institutions, in addition to the provision of training and government incentives. In summary, design is not merely an aesthetic matter; rather, it is a strategic investment that propels MSMEs toward sustainable, value-based growth.
Analisis Manajemen Risiko Finansial pada Startup Pengolahan Limbah Plastik Berbasis Inovasi Maryam; Nengsih, Rita; Hanum, Filia; Khairuna; Humaira, Ajrina
Jurnal Serambi Engineering Vol. 10 No. 4 (2025): Oktober 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Innovative plastic waste recycling startups play a crucial role in promoting the circular economy and sustainable development. However, this sector faces various complex financial risks, including high initial investment requirements, market fluctuations, liquidity constraints, and regulatory uncertainty. This article aims to analyze the main categories of financial risks faced by plastic recycling startups and identify effective mitigation strategies based on recent literature reviews. Using a qualitative approach through an extensive review of international sources such as OECD, UNIDO, and IFC, the study reveals that initial investment and liquidity risks have the highest probability and impact on business sustainability. Effective mitigation strategies include funding diversification (via venture capital, green crowdfunding, and green financing), technology-based operational efficiency, and the implementation of digital cash management systems. Furthermore, external actors particularly governments, financial institutions, research bodies, and NGOs play a significant role in strengthening startups’ financial resilience through regulation, financing, innovation, and advocacy support. This study highlights the importance of integrating technological innovation with financial risk management as a foundation for sustainable eco-friendly startups while addressing the existing research gap on financial risk management in the recycling sector of developing countries