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All Journal Jurnal Gizi dan Pangan Jurnal Keolahragaan Jurnal Gizi Klinik Indonesia Journal of Halal Research, Policy, and Industry
Nisa, Fatma Zuhrotun
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Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health

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EXPLORING NON-MUSLIM CONSUMER PREFERENCES: A COMPARATIVE ANALYSIS OF HALAL AND NON-HALAL PRODUCT ACCEPTANCE IN SURABAYA'S MODERN MARKETS Putri, Endah Budi Permana; Nisa, Fatma Zuhrotun
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6676

Abstract

This study explores the differences in non-Muslim consumer acceptance of halal and non-halal products in modern markets in Surabaya. The research aims to analyze the influence of price, brand reputation, and halal certification on consumer decisions. Using a comparative approach, the study identifies key factors that drive consumer preferences for both product types. The results indicate that for halal products, halal certification plays a crucial role in consumer acceptance, while for non-halal products, price and brand reputation have a more significant impact. This research highlights the importance of tailored marketing strategies, emphasizing the need for producers to consider different consumer motivations in promoting halal and non-halal products. The findings provide valuable insights for businesses targeting non-Muslim customers in the evolving Surabaya market, offering practical implications for product positioning and consumer outreach.
Ketahanan pangan sebagai deteminan kejadian stunting pada anak usia 2-3 tahun di Kabupaten Ciamis-Jawa Barat Betaditya, Dika; Julia, Madarina; Nisa, Fatma Zuhrotun
Jurnal Gizi Klinik Indonesia Vol 18, No 4 (2022): April
Publisher : Minat S2 Gizi dan Kesehatan, Prodi S2 IKM, FK-KMK UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ijcn.37573

Abstract

Determinant of stunting in children 2-3 aged years in Ciamis District West Java ProvinceBackground: The prevalence of stunting in Indonesia is still high (at 37,2%), while in the province of West Java is at 35,8%. Household food security is one of the indirect causes of the nutritional problems. Aspects of food security in the form of food availability and access to food are related in a household that affects the aspect of the level of food consumption in every household or individual that is not being met. Objective: The study aims to analyze whether household food security was the determinant of stunting in children aged 2-3 years in Ciamis Districts. Methods: This was an observational study with a case-control design. Subjects in this research are households. Information from a total of 349 households, i.e. 168 had stunted and 181 without stunted children, were collected. Respondents consisted of mothers, fathers, and children aged 2-3 years in Ciamis District. Subjects were selected using quota sampling. Data were analyzed using t-test and logistic regression. Results: Food availability, food access, energy, and protein consumption were not associated with stunting (p>0,05). There were significant differences between the average height (Z-score) of children based on the father's height, the mother's height, and the mother's education level (p<0,05). Breastfeeding, initial formula feeding, father's education level, and a large number of families were not associated with stunting (p> 0,05). Conclusion: This study observed that household food security was not the determinant of stunting. After controlling for potential confounders, the children's heights were independently associated with parental heights and maternal education.
Persepsi mahasiswa Fakultas Ilmu Keolahragaan Universitas Negeri Yogyakarta terhadap atribut produk minuman kesehatan Vidya, Chairina; Nisa, Fatma Zuhrotun; Palupi, Ika Ratna
Jurnal Keolahragaan Vol. 6 No. 2: September 2018
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.658 KB) | DOI: 10.21831/jk.v6i2.19999

Abstract

Pemberian cairan sangat penting bagi atlet untuk menghindari dehidrasi yang dapat menyebabkan gangguan fisiologis tubuh. Produk minuman kesehatan diyakini mampu meningkatkan energi dan menjaga produktivitas pada saat dan setelah melakukan aktivitas fisik seperti bekerja dan olahraga, terutama bagi para olahragawan. Perilaku membeli produk minuman kesehatan dilakukan berdasarkan preferensi dan kebutuhan konsumen, salah satunya mempertimbangkan atribut produk. Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Fakultas Ilmu Keolahragaan Universitas Negeri Yogyakarta (FIK UNY) terhadap atribut produk minuman kesehatan (harga, kemasan, merek, label, dan rasa). Penelitian menggunakan desain observasional cross sectional dengan subjek penelitian 100 orang mahasiswa FIK UNY yang diambil secara purposif. Analisis data menggunakan statistik deskriptif. Hasil penelitian menunjukkan bahwa sebagian besar subjek memiliki persepsi positif terhadap atribut produk minuman kesehatan. Kemasan yang mudah dibawa dan dipegang serta informasi nilai gizi merupakan indikator yang dianggap paling penting oleh subjek. Perception on healthy drink product attributes among sports sciences college students in Universitas Negeri Yogyakarta AbstractIntake of fluids is very important for athletes to avoid dehydration which can cause physiological disorders of the body. Health drink products are supposed to increase energy and maintain productivity during and after physical activities such as work and exercise, especially for athletes. The behavior of buying health drink products is based on consumer preferences and needs, one of them considering product attributes. This study aimed to determine perception of students of the Faculty of Sport Sciences Yogyakarta State University (FIK UNY) on the attributes of health drink products (price, packaging, brand, label, and taste). The research used observational cross-sectional design. Subjects were 100 students of FIK UNY selected through purposive sampling. Data analysis employed descriptive statistics. The results showed that most respondents had positive perceptions on health drink product attributes. Packaging that was easy to carry and hold as well as information of nutritional value was an indicator that was considered most important by the subjects.
Predicting the Halal Food Consumption of Indonesian Moslem Students: an Application of Theory of Planned Behaviour Helmyati, Siti; Siagian, Rahma Yuni; Nisa, Fatma Zuhrotun; Radhiya, Salima; Yuliati, Endri
Jurnal Gizi dan Pangan Vol. 14 No. 1 (2019)
Publisher : The Food and Nutrition Society of Indonesia in collaboration with the Department of Community Nutrition, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.874 KB) | DOI: 10.25182/jgp.2019.14.1.45-52

Abstract

The study aimed to predict halal food consumption behavior among Moslem students in three different universities in Yogyakarta City. Determinants to explain the halal food consumption was developed based on theory of planned behavior. The research applied cross-sectional design with total respondents of 168 Moslems students from State University, Islamic University, and Catholic University in Yogyakarta. The score of attitude, knowledge, subjective norm, perceived behavioral control and halal food consumption behavior were collected through a questionnaire. The data was analysed using Kruskall-Wallis and Multiple Linear Regression test. The study found that the score of knowledge in Islamic State and State University were higher than in Catholic University (7.43 vs 7.29 vs 7.09). The highest score of attitude was 51.52 in State University compared to Islamic State University and Catholic University (49.8 vs 47.61). The highest score of subjective norm was also in State University with the score of 3.59 while the score of halal food consumption behaviour was higher in State and Islamic State University compared to Catholic University (9.18 vs 9.18 vs 7.89). From those categories, the score of all variables except for the knowledge was statistically different between the three universities (p<0.05). It was concluded that the behavior of halal food consumption among Moslem students in Yogyakarta City may be predicted from the knowledge, attitude, subjective norm, and perceived behavioral control. These findings help to explain why the Moslem students in Yogyakarta eat halal food. Further research is needed to determine whether there are factors affecting halal food consumption behavior and how to improve it.
Co-Authors Betaditya, Dika Endah Budi Permana Putri Endri Yuliati Helmyati, Siti Ika Ratna Palupi Madarina Julia Radhiya, Salima Siagian, Rahma Yuni Vidya, Chairina