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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JURNAL HERITAGE Jurnal Pengabdian Seni Jurnal Ilmiah Multimedia & Komunikasi Pengabdian Seni
Kristiadi, David
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Arts Humanities Computer Science & IT Control & Systems Engineering Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Konvergensi Media Berbasis Website Company Profile “Swacreative” Pradhani, Anindya Rahma Putri; Astuti, Aprilina Dwi; Kristiadi, David
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 2, Bulan Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i2.339

Abstract

Companies need to present their identities, services, products and works to the public, using company profile websites. Some media can be converged into a company profile website to inform complete company information in an interesting way. However, in developing media convergence for company profiles based on websites, there are still many websites that have not implemented usability yet, so users face difficulties to get the information. Therefore, the development of a media convergence based on company profile website "Swacreative", implements the principle of usability with aspects of learnability and efficiency. Learnability and efficiency are applied to content layout, text types and colors, navigation features, photo and video display options. Usability testing was followed by 41 respondents. The test result shows that the website met the learnability and efficiency aspects.  Majority of respondents agree  that the website was easy to understand and to learn, the website's interactions were clear and easy to understand, the website's pages appeared without errors, the website's text types and colors were clearly readable and  the website’s menu structures were easy to understand. Meanwhile, about the efficiency aspect of the website, the majority of respondents agree that the menus were displayed fast, navigation options were available, content design was structured, photo and video display options were available, and the website was able to be accessed using a multi web browser.
The Application of Media Convergence for the Promotion and Socialization of Potentials and MSMEs in Hargowilis Village, Kulon Progo Astuti, Ch. Aprilina Dwi; Wahyudin, Ade; Kristiadi, David; Utari, Tituk; Widirahayu, Margareth Dyah Anggraini
Jurnal Pengabdian Seni Vol 6, No 1 (2025): MEI 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v6i1.14543

Abstract

This community service project, titled "The Application of Media Convergence for the Promotion and Socialization of Potential and MSMEs in Hargowilis Village, Kulon Progo, D.I. Yogyakarta," aims to address challenges in digital marketing and the promotion of local tourism and micro, small, and medium enterprises (MSMEs), particularly the Gendhis Jawi coconut sugar business. Conducted over five days, the training involved twenty participants—including MSME managers and village officials—who received guidance in website development, e-commerce marketing, and audiovisual content creation. Facilitated by lecturers and students from Sekolah Tinggi Multi Media “MMTC” Yogyakarta, the program successfully produced a functional website for Gendhis Jawi and a promotional documentary video. Participants were also awarded certificates of competency. These outcomes are expected to enhance the digital visibility of Hargowilis Village, facilitating more effective promotion of its tourism assets and local products. The initiative underscores the vital role of media convergence in advancing rural economic development through digital empowerment and community-driven promotional strategies. Proyek pengabdian kepada masyarakat berjudul “Penerapan Konvergensi Media untuk Promosi dan Sosialisasi Potensi serta UMKM di Desa Hargowilis, Kulon Progo, D.I. Yogyakarta” bertujuan untuk mengatasi tantangan yang dihadapi desa dalam pemasaran digital dan promosi potensi pariwisata serta UMKM-nya, khususnya usaha gula kelapa Gendhis Jawi. Selama lima hari pelatihan, sebanyak 20 peserta, termasuk pengelola UMKM lokal dan perangkat desa, mendapatkan bimbingan dalam pengembangan situs web, pemasaran e-commerce, dan pembuatan konten audiovisual. Pelatihan ini dipandu oleh dosen dan mahasiswa dari Sekolah Tinggi Multi Media "MMTC" Yogyakarta dan menghasilkan sebuah situs web fungsional untuk Gendhis Jawi serta sebuah video dokumenter promosi. Selain itu, program ini juga memberikan sertifikat kompetensi kepada para peserta sebagai pengakuan atas keterampilan yang diperoleh. Hasil dari program ini diharapkan dapat meningkatkan kehadiran digital Desa Hargowilis, sehingga promosi potensi pariwisata dan produk UMKM desa dapat dilakukan secara lebih efektif. Proyek ini menegaskan peran penting konvergensi media dalam mendukung pengembangan ekonomi pedesaan melalui penerapan teknologi digital modern dan pemberdayaan masyarakat lokal dalam mengelola strategi promosi mereka secara mandiri.
The Application of Media Convergence for the Promotion and Socialization of Potentials and MSMEs in Hargowilis Village, Kulon Progo Astuti, Ch. Aprilina Dwi; Wahyudin, Ade; Kristiadi, David; Utari, Tituk; Widirahayu, Margareth Dyah Anggraini
Jurnal Pengabdian Seni Vol 6, No 1 (2025): MEI 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v6i1.14543

Abstract

This community service project, titled "The Application of Media Convergence for the Promotion and Socialization of Potential and MSMEs in Hargowilis Village, Kulon Progo, D.I. Yogyakarta," aims to address challenges in digital marketing and the promotion of local tourism and micro, small, and medium enterprises (MSMEs), particularly the Gendhis Jawi coconut sugar business. Conducted over five days, the training involved twenty participants—including MSME managers and village officials—who received guidance in website development, e-commerce marketing, and audiovisual content creation. Facilitated by lecturers and students from Sekolah Tinggi Multi Media “MMTC” Yogyakarta, the program successfully produced a functional website for Gendhis Jawi and a promotional documentary video. Participants were also awarded certificates of competency. These outcomes are expected to enhance the digital visibility of Hargowilis Village, facilitating more effective promotion of its tourism assets and local products. The initiative underscores the vital role of media convergence in advancing rural economic development through digital empowerment and community-driven promotional strategies. Proyek pengabdian kepada masyarakat berjudul “Penerapan Konvergensi Media untuk Promosi dan Sosialisasi Potensi serta UMKM di Desa Hargowilis, Kulon Progo, D.I. Yogyakarta” bertujuan untuk mengatasi tantangan yang dihadapi desa dalam pemasaran digital dan promosi potensi pariwisata serta UMKM-nya, khususnya usaha gula kelapa Gendhis Jawi. Selama lima hari pelatihan, sebanyak 20 peserta, termasuk pengelola UMKM lokal dan perangkat desa, mendapatkan bimbingan dalam pengembangan situs web, pemasaran e-commerce, dan pembuatan konten audiovisual. Pelatihan ini dipandu oleh dosen dan mahasiswa dari Sekolah Tinggi Multi Media "MMTC" Yogyakarta dan menghasilkan sebuah situs web fungsional untuk Gendhis Jawi serta sebuah video dokumenter promosi. Selain itu, program ini juga memberikan sertifikat kompetensi kepada para peserta sebagai pengakuan atas keterampilan yang diperoleh. Hasil dari program ini diharapkan dapat meningkatkan kehadiran digital Desa Hargowilis, sehingga promosi potensi pariwisata dan produk UMKM desa dapat dilakukan secara lebih efektif. Proyek ini menegaskan peran penting konvergensi media dalam mendukung pengembangan ekonomi pedesaan melalui penerapan teknologi digital modern dan pemberdayaan masyarakat lokal dalam mengelola strategi promosi mereka secara mandiri.
Pemanfaatan Multimedia Dalam Pengembangan dan Promosi Potensi Desa Wisata Adiluhur Kebumen Wahyudin, Ade; Kristiadi, David; Utomo, Ardian Setio; Marwati, Arum; Gulang, Riska Ana
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i2.3988

Abstract

Perkembangan teknologi komputer telah merubah gaya hidup masyarakat, dimana masyarakat semakin dimudahkan dalam mendapatkan informasi dan melaksanakan aktifitasnya dengan berbagai aplikasi dan gadget. Hal ini menjadi peluang dalam pengelolaan desa wisata, sehingga pengelola desa wisata mampu secara interaktif terhubung dengan wisatawan dengan memanfaatkan media sosial. Desa Wisata Adiluhur Kebumen merupakan salah satu desa yang memiliki potensi objek wisata yang bisa dikembangkan dan dipromosikan melalui multimedia.  Taman Reptil Adiluhur dan Kampung Wisata Inggris Kebumen merupakan potensi objek wisata yang menjanjikan dari Desa Wisata Adiluhur, namun pengelolaannya masih belum optimal. Oleh karena itu tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kemampuan warga untuk mempromosikan potensi desa wisata. Metode yang digunakan adalah penyuluhan dan pelatihan multi media kepada warga desa selain itu melakukan observasi, wawancara dan dokumentasi yang dilakukan kepada perwakilan pemerintah desa dan tokoh masyarakat. Kemudian disusun suatu strategi pengembangan dan promosi desa wisata menggunakan multimedia dan sosial media. Strategi tersebut antara lain pengotimalan website desa wisata dengan menggunakan search engine optimizer dan  pemanfaatan platform media sosia yang tepat. Hasil dari pengabdian masyarakat ini, peserta mampu memproduksi karya multi media yang dapat digunakan sebagai sarana promosi Desa Wisata Adiluhur.Kata Kunci : desa wisata; media sosial; multimedia; promosi.Utilization of Multimedia in the Development and Promotion of the Potential of the Adiluhur Kebumen Tourism VillageABSTRACTThe development of computer technology has changed people's lifestyles, where people are easy to getting the information and carrying out its activities by many applications and gadgets. This is an opportunity in the management of a tourist village so that the tourism village manager can interactively connect with tourists by utilizing social media. Adiluhur Kebumen Tourism Village is one of the villages that have potential tourism objects that can be developed and promoted through multimedia. Adiluhur Reptile Park and Kebumen English Tourism Village are promising tourism potentials of the Adiluhur Tourism Village, but the management is still not optimal. Therefore the purpose of community service is to increase the ability of citizens to promote the potential of tourism villages. The method used is multi-media outreach and training to villagers in addition to conducting observations, interviews, and documentation conducted to village government representatives and community leaders. Then developed a strategy for developing and promoting rural tourism using multimedia and social media. These strategies include optimizing the tourism village website by using a search engine optimizer and using an appropriate social media platform. As a result of this community service, participants were able to produce multi-media works that could be used as a means of promoting Adiluhur Tourism Village.Keywords: multimedia; promotion; social media; tourism village 
Penerapan Teknologi Siaran Digital Bagi LPP TVRI Jawa Timur Marwiyati; Wahyudin, Ade; Kristiadi, David
HERITAGE Vol 10 No 1 (2022): Jurnal Heritage
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v10i1.3196

Abstract

Migrasi teknologi siaran dari analog ke digital tidak begitu mudah, akan membawa dampak yang begitu besar, salah satunya pada infrastruktur/pemancar.Tujuan penelitian ini mengetahui dampak penerapan sistem siaran digital bagi LPP TVRI Jawa Timur dengan metode penelitian kualitatif. Hasil penelitian LPP TVRI Jawa Timur sebagai informasi publik milik pemerintah, dengan semangat dan harapan baru mendapatkan bantuan/subsidi pemancar digital yaitu pada tahun 2013 dari Kementerian Kominfo dengan type UHF BT-ESA (DVBT2), merk RS. Dengan infrasruktur/pemancar digital tersebut diharapkan jangkauan siaran digital akan lebih meluas khususnya di daerah Jawa Timur. Adapun dampak penggantian pemancar televisi digital, efisien pemakaian spectrum frekuensi, penghematan bandwith mampu memperbaiki kesalahan pengiriman data, Pesawat penerima sangat peka dalam menangkap sinyal, kompatibilitas dalam format, skalabilitas dalam aspek ratio, pilihan konten program siaran lebih banyak.Undang-undang penyiaran digital sampai sekarang masih belum juga ada hasilnya tetapi untuk LPP TVRI Jawa Timur tetap menyiarkan siaran digital maupun analog
Co-Authors Ade Wahyudin, Ade Angkoso, Sutanto Prasetyo Aprilina Dwi Astuti Astuti, Ch. Aprilina Dwi Gulang, Riska Ana Marwati, Arum Marwiyati Pradhani, Anindya Rahma Putri Purwanto Purwanto, Purwanto Sunarsa Tituk Utari Utomo, Ardian Setio Widirahayu, Margareth Dyah Anggraini