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All Journal Branding: Jurnal Manajemen & Bisnis Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Fitri Nurlaela
Politeknik Praktisi Bandung
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Other

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THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Andyan Pradipta Utama; John Christianto Simon; Fitri Nurlaela; Iskandar iskandar; Andi Asy'hary J. Arsyad
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31922

Abstract

This article examines the impact of the boycott movement against Israeli products on brand perception and customer loyalty among Muslim consumers, primarily through an extensive literature review. It investigates how the socio-political context of the boycott influences Muslim consumers' perceptions and attitudes towards these brands. The study synthesizes findings from various scholarly articles, reports, and case studies to understand the dynamics between political activism and consumer behavior. Key insights reveal a notable shift in brand image and loyalty, underscoring the critical role of political and ethical considerations in shaping consumer choices. This comprehensive analysis contributes to the broader discourse on consumer behavior in politically sensitive environments and offers strategic insights for businesses in managing brand reputation amidst socio-political challenges.
Google Form Creation Training and Legal Awareness Outreach in Neglasari Village Lilis Emalia; Yane Mayasari; Rini Susilawati; Fitri Nurlaela; Yulia Ambarsari; Bisma Indrawan
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/6xee3b10

Abstract

The community service initiative in Neglasari Village seeks to improve the digital competencies of women participating in the Family Empowerment and Welfare program and local village officials through training on using Google Forms. This program offers a practical understanding of a digital tool for data collection and information-driven decision-making. Furthermore, initiatives are undertaken to emphasize the significance of legal knowledge in everyday life, thereby enhancing participants' comprehension of their rights and responsibilities. The activity's results indicate that the participatory, technology-driven approach enhances participants' digital competencies and elevates legal awareness. Active discussion sessions enhance participants' engagement and motivation to implement their newly acquired information in social circumstances. We advocate frequent conduct of analogous training sessions, with content modified to meet the requirements of the Family Empowerment and Welfare program and local village officials.
Co-Authors Andi Asy'hary J. Arsyad Andyan Pradipta Utama Bisma Indrawan Emalia, Lilis Iskandar Iskandar john christianto simon Rini Susilawati Yane Mayasari Yulia Ambarsari