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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Branding: Jurnal Manajemen & Bisnis Journal of Management Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Fitri Nurlaela
Politeknik Praktisi Bandung
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Other

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THE IMPACT OF THE BOYCOTT MOVEMENT ON ISRAELI PRODUCTS ON BRAND PERCEPTION AMONG MUSLIM CONSUMERS: AN ANALYSIS OF BRAND IMAGE AND CUSTOMER LOYALTY Andyan Pradipta Utama; John Christianto Simon; Fitri Nurlaela; Iskandar iskandar; Andi Asy'hary J. Arsyad
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31922

Abstract

This article examines the impact of the boycott movement against Israeli products on brand perception and customer loyalty among Muslim consumers, primarily through an extensive literature review. It investigates how the socio-political context of the boycott influences Muslim consumers' perceptions and attitudes towards these brands. The study synthesizes findings from various scholarly articles, reports, and case studies to understand the dynamics between political activism and consumer behavior. Key insights reveal a notable shift in brand image and loyalty, underscoring the critical role of political and ethical considerations in shaping consumer choices. This comprehensive analysis contributes to the broader discourse on consumer behavior in politically sensitive environments and offers strategic insights for businesses in managing brand reputation amidst socio-political challenges.
Google Form Creation Training and Legal Awareness Outreach in Neglasari Village Lilis Emalia; Yane Mayasari; Rini Susilawati; Fitri Nurlaela; Yulia Ambarsari; Bisma Indrawan
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/6xee3b10

Abstract

The community service initiative in Neglasari Village seeks to improve the digital competencies of women participating in the Family Empowerment and Welfare program and local village officials through training on using Google Forms. This program offers a practical understanding of a digital tool for data collection and information-driven decision-making. Furthermore, initiatives are undertaken to emphasize the significance of legal knowledge in everyday life, thereby enhancing participants' comprehension of their rights and responsibilities. The activity's results indicate that the participatory, technology-driven approach enhances participants' digital competencies and elevates legal awareness. Active discussion sessions enhance participants' engagement and motivation to implement their newly acquired information in social circumstances. We advocate frequent conduct of analogous training sessions, with content modified to meet the requirements of the Family Empowerment and Welfare program and local village officials.
PERKEMBANGAN PENELITIAN FRAUD DI KALANGAN MAHASISWA: Fraud, Prevention, Detection, Investigation Fitri Nurlaela
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 2 No 1 (2023): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v2i1.29

Abstract

Various efforts to minimize fraud have been made by various parties, both from practitioners and academics. Academics produce various kinds of research on fraud starting from the prevention, detection, and investigation stages. This research is a systematic review in the form of a literature review with a statistical descriptive method using 59 data from 2001-2022 research results conducted by Bachelor (S1), Master (S2), and Doctoral (S3) students of State Universities (PTN) throughout West Java. The results showed that fraud prevention research was more conducted by S1 students, and researchers related to non-behavior including internal control systems and anti-fraud strategies with research case studies in the State-Owned Enterprises (BUMN) sector and the government sector. Fraud detection research is mostly carried out by S1 students, researchers associate behavior including skepticism, and professionalism of internal audits with research case studies in the government sector. More fraud investigation research is conducted by S3, researchers relate behavior including competence, commitment, and role of internal audit with research case studies in the government sector.
The Influence of Job Performance on Promotion Beti Kurnia; Dety Mulyanti; Muhammad Yusuf; Dini Sudayanti; Fitri Nurlaela
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study took a survey approach, including quantitative research methods. This study's population and sample size were 26 employees. Questionnaires and interviews were used to collect data. In this work, data analysis approaches such as partial least squares (PLS) and hypothesis testing were applied. In this study, data is processed using software called Smart PLS 4.0. According to the study's findings, the first hypothesis test revealed a correlation value of 0.262 between job experience and promotion. The findings of the second hypothesis test demonstrate that the correlation between job performance factors and promotion is 0.005. According to the calculations, job experience has no significant effect on promotion, however work performance has a considerable effect on promotion
What is the Role of Career Planning on Employee Performance Resty Ismawanti; Fitri Nurlaela; Ingri Granita; Muhammad Yusuf; Ponsen Sindu Prawito
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Generally speaking, every business strives to raise worker productivity. The first step in advancing one's career is choosing a chosen path. Careful career planning is necessary to attain this development and the ability to handle obstacles properly. The purpose of this study is to assess how career planning affects PT Biofarma Area Bandung employees' performance. The 38 employees of the PT Biofarma Area Bandung Office make up the sample in this study, which uses multiple linear analysis as its methodology. The study's findings indicate that self-assurance and career planning together have a big impact on workers' output. Nevertheless, career planning had no discernible impact on worker performance at PT Biofarma Area Bandung when examined in isolation. It is therefore recommended that leaders at PT Biofarma Area Bandung give careful consideration to career planning elements, as this variable has a significant effect on worker performance. Goals of the company or organization can be met, and employee performance can be raised in this method
Effect of Insenti, Worklplace Environment, and Workplace Discipline on Employee Performance at PT Star Speedy Growth Mariam Nurul Rohmah; Pipin Fitriadi; Sri Masrifah; Fitri Nurlaela
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to investigate how PT Star Speedy Growth employees' work habits are influenced by psychological factors, the workplace, and work discipline. Employee performance at PT Star Speedy Growth has not yet attained the anticipated level, despite the fact that human capital is crucial in today's globalised society. The hypotheses are tested through the collection and quantitative analysis of data. The results of the study demonstrate that incentives significantly and favourably affect workers' performance at work, indicating that a strong incentive programme may be the primary instrument for raising output. Nonetheless, employees' work habits are positively impacted by company culture and discipline, but this effect is not statistically significant.According to this article, PT Star Speedy Growth must concentrate on maximising staff incentives in an effort to boost output. Karyawan in a low voice. This study offers useful insights for company management and makes an empirical contribution to the body of knowledge on human resource management, especially as it relates to the jasa industry.
Co-Authors Andi Asy'hary J. Arsyad Andyan Pradipta Utama Beti Kurnia Bisma Indrawan Dety Mulyanti Dini Sudayanti Emalia, Lilis Ingri Granita Iskandar Iskandar john christianto simon Mariam Nurul Rohmah Muhammad Yusuf Muhammad Yusuf Pipin Fitriadi Ponsen Sindu Prawito Resty Ismawanti Rini Susilawati Sri Masrifah Yane Mayasari Yulia Ambarsari