<![CDATA[Tentje Collection is an MSME assisted by Rumah BUMN Ende that produces various local handicraft products, such as bracelets, keychains, knitted bags, and accessories featuring distinctive Ende woven fabric motifs. However, in its marketing and sales activities, Tentje Collection still relies on social media platforms such as WhatsApp, Facebook, and Instagram. This condition has resulted in unintegrated product information, limited promotional reach, low product visibility, and ordering and payment processes that are not yet managed within a single system. In addition, the management of product data, orders, payments, and sales reports still requires a more organized process. This study aims to design and develop a local product marketing website for Tentje Collection, an MSME assisted by Rumah BUMN Ende, as a digital platform that can expand marketing reach, facilitate customers in obtaining product information, and assist the business owner in managing product and transaction data. The research method used was a qualitative descriptive approach. Data were collected through observation, interviews, documentation, and literature studies. The collected data were analyzed descriptively through the stages of data collection, classification, identification of system requirements, and conclusion drawing. The system was designed and developed using the Waterfall method, which includes requirements analysis, system design, implementation, testing, deployment, and maintenance. Data Flow Diagrams (DFD) and Entity Relationship Diagrams (ERD) were used for system design, while Black Box Testing was employed for system testing. The result of this study is a local product marketing website that provides features for product information, user registration and login, ordering, shopping cart, payment, product management, order management, and sales reports. The testing results show that the main functions of the system operate according to the requirements and are able to support the marketing and management of Tentje Collection's products in a more structured and accessible manner.]]>
