Article Per Year (5 Year)
p-Index From 2021 - 2026
1.67
P-Index
This Author published in this journals
All Journal Productivity
Tinneke M Tumbel
Universitas Sam Ratulangi

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Efektivitas Kerja Karyawan Bank SulutGo Cabang Pembantu Sam Ratulangi Manado Keren Masinambow; Tinneke M Tumbel; Danny D. S. Mukuan
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.55369

Abstract

Human resource management is a field of management that specifically studies human relationships and roles in organizations, this is due to human resource management in managing the workforce within the organization so that organizational goals are realized. The research objectives to be achieved are: To determine the effect of compensation and work environment on the work effectiveness of Bank SulutGo employees, Sam Ratulangi Manado sub-branch. To determine the influence of the work environment on the work effectiveness of Bank SulutGo employees, Sam Ratulangi Manado sub-branch. To determine the influence of Compensation and Work Environment on the Work Effectiveness of Bank SulutGo employees, Sam Ratulangi Manado Sub-Branch.  The type of research used in this research is quantitative research. This research uses multiple regression analysis because it wants to know how the independent variable (X) can directly influence the dependent variable (Y). The results of the research show that Compensation has a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Ratulangi Sub Branch Manado, the Work Environment has a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Ratulangi Sub Branch Manado and simultaneously Compensation and Work Environment have a significant effect on the Work Effectiveness of Employees of Bank Sulutgo Sam Sub Branch Branch Ratulangi Manado.
Pengaruh Brand Ambassador K-Pop EXO Terhadap Keputusan Pembelian Produk Scarlett di Manado Alifah Yusuf; Tinneke M Tumbel; Lucky F. Tamengkel
Productivity Vol 5 No 2 (2024): Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i2.55537

Abstract

The sophistication of social media nowadays makes it easier for every individual in many ways, one of which is that it can be used for business. Digital marketing, or online marketing, is a form of marketing carried out using technology and the internet that aims to connect with customers through social media, websites, email, and other forms. Using brand ambassadors to promote products is the most effective promotional method to increase sales and improve consumer perceptions of the company. This study aims to determine the effect of the brand ambassador K-Pop EXO on purchase decisions for Scarlett products in Manado. This research uses a quantitative method using simple linear regression analysis. The statistical tests carried out are validity tests, reliability tests, descriptive statistical tests, correlation coefficient analysis, t tests and coefficient of determination tests. After processing the data, researchers obtained the results that the brand ambassador K-Pop EXO had a positive and significant effect on purchase decisions. However, the level of relationship between the brand ambassador and purchase decisions is at a low level.
Co-Authors aisya Kamila amir Alifah Yusuf Aneke Yolly Punuindoong Danny D. S. Mukuan Denisa Diman Elina Sarah Conny Nangoy Erin Erika Lumain Ermailin Putri Johny R. E. Tampi Joula J. Rogahang Keren Masinambow Lucky F. Tamengkel LUCKY F. TAMENGKEL Meifita Putri Anjang Olivia Walangitan Olivia Walangitan Rachel Tilaar Valentine Vanessa Julivah Mintje Vanessa Rumambi Widyawati Ade