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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat
Arma, Aulia
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Journal : JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi

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ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PELANGGAN LUWES PURWODADI DITINJAU DARI KUALITAS PELAYANAN, LOKASI, DAN HARGA Arma, Aulia; Rahmadi, Rahmadi; Pertiwi, Dyah Nurul Bayu; Sanjaya, Kharel Satriya
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.205

Abstract

The current development of the business world has resulted in every human being experiencing changes in patterns of increasingly fierce behavioral competition in the business world. Every company generally wants to be successful and superior in running its business. Every business actor must be sensitive to every change and place an orientation on customer satisfaction, one of which is purchasing decisions which are influenced by several factors, namely service quality, product price, and location. For this reason, this research aims to this research is to determine the influence of purchasing decisions on customers of Luwes Purwodadi in terms of service quality, location and price. The population in this study were all customers of customers of Luwes Purwodadi. Determining the sample in this research uses Accidental Sampling, namely sampling based on chance, meaning that if the researcher meets someone then that person can be used as a research sample, if the person they meet is suitable as a data source, and the main criteria being that the person they meet is a customer or consumers of customers of Luwes Purwodadi. The data collection method uses interview techniques and questionnaires with a Likert scale. The data analysis method uses the classic assumption test, multiple regression test, and hypothesis testing. The results of this research are that the service quality variable has a significance value of 0.000 < 0.05 and a t value of 3.948 > t table 1.986. So it can be said that service quality has a positive and significant effect on purchasing decision variables. The product price variable has a significance value of 0.000 < 0.05 and a t value of 7.170 > t table 1.986. So it can be said that product price has a positive and significant effect on purchasing decision variables. The location variable has a significance value of 0.466 > 0.05 and the calculated t value is 0.732 < t table 1.986. So it can be said that location does not affect purchasing decision variables. The conclusion that can be drawn from this research is that service quality has a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Product prices have a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Location does not have a significant effect on purchasing decisions at the customers of Luwes Purwodadi. It is hoped that further research can improve this research by analyzing other factors that influence purchasing decisions at the customers of Luwes Purwodadi, such as promotions, supporting facilities, and others.
RETENSI NASABAH DITELAAH DARI LAYANAN MOBILE BANKING DAN KEPERCAYAAN NASABAH Mukti, Mukti; Arma, Aulia; Rahmadi, Rahmadi; Triasningrum, Frida Widyawati
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.269

Abstract

BTPN Syariah is a dedicated bank for fulfilling customer needs and making an effort to increase the quality of its services. The problem in this study is that there has been a decline in customer retention, which is indicated by the increasing number of savings accounts that have not had the last transaction for more than 6 months in the period 2023 - 2024, this indicates a decline in customer trust in banking services provided by BTPN Syariah, where a decline in customer trust can reduce customer retention. The purpose of this study is to test and analyze the influence of mobile banking services and customer trust in customer retention Population in study This is BTPN Syariah KC Berau customers totaling 97 people. Engineering sampling in study This uses random sampling. Tool analysis in this study covers test instrument (test validity, test reliability), test assumption classic (test normality, test multicollinearity, test heteroscedasticity), multiple linear regression, test hypothesis through test t, test F, and test coefficient determination. Results of this study prove that variable mobile banking services have a significant influence on customer retention. This is show with mark coefficient regression as big as 0.259 . Whereas For mark count ( 2 , 640 ) > table (1,661)And sign (0.0 10 ) < sign a (0 ,05 ). The results of this study show that customer trust variables have a significant influence on customer retention. This is shown with mark coefficient regression of 0.292 . While For mark tcount (2, 723 ) > table (1,661) And sign ( 0.008 ) > sign a (0 ,05 ). Conclusion study This is mobile banking services have a positive influence on customer retention. Direction coefficient regression positive shows existence positive influence mobile banking services to customer retention, so that Hypothesis 1 is accepted. Customer Trust influences Customer retention. Direction coefficient regression positive shows existence influence positive customer trust to customer retention, so that hypothesis 2 is accepted. Share Researcher Furthermore, in order to be able to add another variable To understand more in mechanisms involved in influencing mobile banking services and customer trust to retain customers. Suggested variables are: halal perception, influencers
Co-Authors Augusty Tae Ferdinand Mukti, Mukti Nurul Bayu P, Diah Pertiwi, Dyah Nurul Bayu Rahmadi Rahmadi Sanjaya, Kharel Satriya Sapta Adi N, Bayu Subekti, Heni Sundari, Pipit Susilo Toto Raharjo Triasningrum, Frida Widyawati Ukie Tukinah, Ukie