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All Journal Parole: Journal of Linguistics and Education Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra IJoLE: International Journal of Language Education Jurnal Profetik Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Proceedings of International Conference on Da'wa and Communication Jurnal Ilmu Komunikasi Dynamic Management Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kesehatan Komunitas Indonesia Iqtida: Journal of Da'wah and Communication Journal of Islamic Communication Studies Jurnal Pengabdian ADPIKS
Moh Khoirul Anam
Sunan Ampel State Islamic University, Surabaya, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Islamic Communication Studies

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Strategi Komunikasi Dakwah Akun Instagram @yufid.tv: Analisis Semiotika Charles Sanders Peirce Faridah, Alfi Nurul; Anam, Moh Khoirul
Journal of Islamic Communication Studies Vol. 2 No. 2 (2024): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2024.2.2.1-11

Abstract

This research explores the da’wah communication strategies employed by the @yufid.tv Instagram account, with a specific focus on the application of da’wah communication techniques in conveying da’wah messages through Motion Graphic video content. The primary aim is to discern the da’wah communication techniques utilized by the @yufid.tv Instagram account. Employing a qualitative approach with a descriptive method, the study selectively samples data purposively from the account and subsequently applies Charles Sanders Peirce's triadic semiotics for analysis. The research findings reveal that @yufid.tv employs sentimental da’wah techniques, integrating narrative sentences into the video's dialogue text to evoke emotional resonance and gentleness. Rational techniques are also employed, rooted in the Quran, hadiths, and excerpts from the stories of the Prophet or the Prophet's Companions, complemented by relevant animated illustrative images. Meanwhile, sensory techniques leverage human sensory perception through visually appealing audio-visual elements and graphic designs. Additionally, the incorporation of hashtags facilitates the visibility of Motion Graphic videos on other users' feeds. This research provides valuable insights into diverse and effective da’wah communication strategies implemented by @yufid.tv on Instagram.
Co-Authors Abbas, Dirvi Surya Agus Gunawan Ainun, Hilal Akbar, Muhammad Raihan Arifin, Ichwan Ariza Qurrata A'yun Candra, M. Khoirun Deli Nirmala Faridah, Alfi Nurul Febriani, Dina Fitriah, Sulis Nada Isna Laili Qurroti A'yun Khoirun Nisa Kusuma, Invandri Laila Yumna Lia Anggraini Matondang, M. Reza Safinatunnajah, Jihan Saifuddin Saifuddin Saifuddin Tsania, Farrah Nur Wicaksono, Aulia Endarwati Wulandari, Ana Sri Zainal Mukhlis