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Journal : Journal of Islamic Communication Studies

Strategi Komunikasi Dakwah Akun Instagram @yufid.tv: Analisis Semiotika Charles Sanders Peirce Faridah, Alfi Nurul; Anam, Moh Khoirul
Journal of Islamic Communication Studies Vol. 2 No. 2 (2024): Juli
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2024.2.2.1-11

Abstract

This research explores the da’wah communication strategies employed by the @yufid.tv Instagram account, with a specific focus on the application of da’wah communication techniques in conveying da’wah messages through Motion Graphic video content. The primary aim is to discern the da’wah communication techniques utilized by the @yufid.tv Instagram account. Employing a qualitative approach with a descriptive method, the study selectively samples data purposively from the account and subsequently applies Charles Sanders Peirce's triadic semiotics for analysis. The research findings reveal that @yufid.tv employs sentimental da’wah techniques, integrating narrative sentences into the video's dialogue text to evoke emotional resonance and gentleness. Rational techniques are also employed, rooted in the Quran, hadiths, and excerpts from the stories of the Prophet or the Prophet's Companions, complemented by relevant animated illustrative images. Meanwhile, sensory techniques leverage human sensory perception through visually appealing audio-visual elements and graphic designs. Additionally, the incorporation of hashtags facilitates the visibility of Motion Graphic videos on other users' feeds. This research provides valuable insights into diverse and effective da’wah communication strategies implemented by @yufid.tv on Instagram.
Strategi Kesantunan dalam Dakwah: Studi pada Ceramah Gus Iqdam di YouTube Ibrahim, Azzam Zafir; Anam, Moh Khoirul
Journal of Islamic Communication Studies Vol. 4 No. 1 (2026): Januari
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2026.4.1.1-17

Abstract

The dynamics of da‘wah in the digital era are frequently confronted with the challenge of maintaining ethical communication within fluid public spheres. This academic concern arises from the phenomenon of da‘wah content that often appears confrontational and insufficiently sensitive to the audience’s “face,” thereby potentially diminishing the effectiveness of message delivery. This study aims to analyze the politeness strategies employed in the preaching communication of Gus Iqdam.  Adopting a qualitative research design, the study examines three sermon transcripts from Gus Iqdam’s official YouTube channel. Data analysis is conducted using the Politeness Theory framework developed by Penelope Brown and Stephen C. Levinson. The findings reveal that Gus Iqdam predominantly employs positive politeness strategies, manifested through intimate forms of address, humor, and personal storytelling to foster closeness and solidarity with the audience. Complementarily, he applies negative politeness strategies, such as the use of refined language and apologies to respect the personal space of congregants, as well as off-record strategies through analogies and rhetorical questions to convey criticism indirectly. This combination of strategies successfully generates an inclusive, effective, and minimally face-threatening model of da‘wah communication. The study concludes by proposing a contextualized politeness strategy model for digital preachers-one that not only aims to disseminate religious messages but also to cultivate positive and sustainable relationships with audiences in digital environments.