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All Journal Parole: Journal of Linguistics and Education Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra IJoLE: International Journal of Language Education Jurnal Profetik Proceedings of International Conference on Da'wa and Communication Jurnal Ilmu Komunikasi Jumat Keagamaan: Jurnal Pengabdian Masyarakat Dynamic Management Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Kesehatan Komunitas Indonesia Iqtida: Journal of Da'wah and Communication Jurnal Aplikasi Sistem Informasi dan Elektronika Journal of Islamic Communication Studies Jurnal Pengabdian ADPIKS
Moh Khoirul Anam
Sunan Ampel State Islamic University, Surabaya, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Kesantunan dalam Dakwah: Studi pada Ceramah Gus Iqdam di YouTube Ibrahim, Azzam Zafir; Anam, Moh Khoirul
Journal of Islamic Communication Studies Vol. 4 No. 1 (2026): Januari
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jicos.2026.4.1.1-17

Abstract

The dynamics of da‘wah in the digital era are frequently confronted with the challenge of maintaining ethical communication within fluid public spheres. This academic concern arises from the phenomenon of da‘wah content that often appears confrontational and insufficiently sensitive to the audience’s “face,” thereby potentially diminishing the effectiveness of message delivery. This study aims to analyze the politeness strategies employed in the preaching communication of Gus Iqdam.  Adopting a qualitative research design, the study examines three sermon transcripts from Gus Iqdam’s official YouTube channel. Data analysis is conducted using the Politeness Theory framework developed by Penelope Brown and Stephen C. Levinson. The findings reveal that Gus Iqdam predominantly employs positive politeness strategies, manifested through intimate forms of address, humor, and personal storytelling to foster closeness and solidarity with the audience. Complementarily, he applies negative politeness strategies, such as the use of refined language and apologies to respect the personal space of congregants, as well as off-record strategies through analogies and rhetorical questions to convey criticism indirectly. This combination of strategies successfully generates an inclusive, effective, and minimally face-threatening model of da‘wah communication. The study concludes by proposing a contextualized politeness strategy model for digital preachers-one that not only aims to disseminate religious messages but also to cultivate positive and sustainable relationships with audiences in digital environments.
CDA OF GUS IPUL’S POLITICAL ADVERTISING IN 2018-EAST-JAVA-REGIONAL ELECTION Moh Khoirul Anam; nurhayati nurhayati
Profetik: Jurnal Komunikasi Vol. 12 No. 2 (2019)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i2.1693

Abstract

Recent campaign models tend to change from the traditional model which commonly happened in the past. If in the past the campaign was identical to speeches, flags, marches, etc., nowadays the campaign can be done by utilizing the digital world as a media, even though the old model is still used today in a fewer portion. Therefore, this study aims to analyze the digital campaign advertisement of Gus Ipul in East Java Election 2018. Using the Systemic Functional Grammar (SFG) theory and Critical Discourse Analysis (CDA) approach of Fairclough three-dimensional model, researchers want to reveal what message is behind the advertisements. The data in this study are five political campaign videos obtained from online video service providers, www.youtube.com. The videos are downloaded, then transcribed so that the textual data is obtained. These data are analyzed using the SFG theory. From the analysis, the results of the present study show that Gus Ipul’s political advertising is included in advocacy and contrasting advertising. Also, there are two objectives of Gus Ipul's political advertising. The first is to satire political opponents, and the second is to provide information. The information conveyed is by providing positive information, namely by using the lexicon like pengalaman - experience, paham - understanding and amanah -trustworthiness. From the political advertisement model, it can also be obtained that there are four strategies used in advertising viz emphasizing our good things, emphasizing their bad things, de-emphasizing our bad things, and de-emphasizing their good things.
Co-Authors ., Nurfadilah ., Sulistari ., Syafira Abbas, Dirvi Surya Abdul Aziz, Rafly Adawiyah, Shefa Nadila Agus Gunawan Ainun, Hilal Aisa, Aufia Akbar, Muhammad Raihan Al-Ghozali, M.Dzikrul Hakim Ali Idrus Andani, Dita Dwi Cahya Andani Apriani, Astri Dian Arifin, Ichwan Ariza Qurrata A'yun Cahya, Raras Nilam Candra, M. Khoirun Deli Nirmala Faridah, Alfi Nurul Febriani, Dina Hanna Maryam Holianto, David Stevhen Ibrahim, Azzam Zafir Ilmi Zajuli Ichsan Irawan, Dudi Isna Laili Qurroti A'yun Iswan . Jumail . Khairunnisa, Dara Khoirun Nisa Kusuma, Invandri Laila Yumna Lia Anggraini MA, Kurniawan Matondang, M. Reza Nurhayati Nurhayati NURUL HIDAYAH Oktavianto, Hardian Rika Anggraini Robiatul Adawiyah Rozaki, M Iftakhur Sa'diyah, Rika Safinatunnajah, Jihan Saifuddin Tsania, Farrah Nur Veri, Achmad Riyan Wicaksono, Aulia Endarwati Wulandari, Ana Sri Zainal Mukhlis