Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Kriez Academy
Adang Haryaman
Universitas Logistik dan Bisnis Internasional, Bandung, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PARTICIPATORY MARKETING STRATEGIES FOR VILLAGE ENTERPRISES Adang Haryaman; Nazhira Nindya Padma Hanuun
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 6 (2025): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Participatory Marketing Strategies for Village Enterprises addresses an increasingly practical concern in local enterprises and community-facing markets. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats participatory marketing as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking participatory marketing with brand awareness, trust, and participation. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from market orientation, social influence, relationship marketing, and brand equity. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—community listening, credible message design, peer-to-peer advocacy, and channel consistency—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing participatory marketing in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
EMPLOYEE VALUE PROPOSITION AND RETENTION IN MISSION-DRIVEN ENTERPRISES Sri Rochani Mulyani; Adang Haryaman
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 12 (2025): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Employee Value Proposition and Retention in Mission-Driven Enterprises addresses an increasingly practical concern in mission- driven and community-oriented organizations. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats employee value proposition as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking employee value proposition with task competence, retention, and engagement. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from human capital, employee engagement, organizational commitment, and capability development. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—role clarity, practice-based learning, coaching and feedback, and recognition and progression—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing employee value proposition in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
REPUTATION RECOVERY STRATEGIES FOR COMMUNITY DEVELOPMENT INSTITUTIONS Adang Haryaman; Nyoman Dwika Ayu Amrita
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 05 (2026): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Reputation Recovery Strategies for Community Development Institutions addresses an increasingly practical concern in social enterprises and community development institutions. Organizations may introduce visible programs, digital tools, or partnership arrangements, yet outcomes remain uneven when responsibilities and feedback routines are weak. This article treats reputation recovery as an organizational capability that must be translated into repeatable decisions rather than as a one-time initiative. Aims: The article develops a conceptual framework linking reputation recovery with reputation recovery, stakeholder retention, and trust. It also identifies governance conditions and implementation risks that can strengthen or weaken those relationships. Review Approach: An integrative conceptual review is used to connect established perspectives from organizational reputation, relationship marketing, stakeholder theory, and trust repair. The manuscript does not claim original survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four operating mechanisms—expectation alignment, transparent explanation, credible corrective action, and relationship maintenance—and proposes a staged pathway for diagnosis, pilot implementation, review, and scale. The central conclusion is that performance improves when information, decision rights, and learning routines are aligned with the needs of the people who use and deliver the service. Contribution: The contribution is a practical, testable structure for assessing reputation recovery in resource-constrained settings without assuming that technology, communication, or formal policy automatically creates capability.
Digital Communication Strategies for Strengthening Public Participation in Community Development Programs Adang Haryaman; Farida Yulianty
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 2 No. 2 (2025): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Digital Communication Strategies for Strengthening Public Participation in Community Development Programs addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how digital participation can support participation quality, inclusion, and program legitimacy. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - accessible channels, timely feedback, and traceable responses - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when digital exclusion, consultation fatigue, and unclosed feedback loops. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.
Digital Storytelling as a Strategy for Promoting Community-Based Social Innovation Faisal Matriadi; Adang Haryaman
KRIEZ ACADEMY: Journal of Development and Community Service Vol. 3 No. 10 (2026): KRIEZ ACADEMY - October 2026
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: Digital Storytelling as a Strategy for Promoting Community-Based Social Innovation addresses a recurring challenge in community-facing organizations: communication activity can expand without producing meaningful participation or durable public value. Aims: This article develops a conceptual framework explaining how digital storytelling can support social innovation visibility, empathy, and resource mobilization. Review Method: An integrative conceptual review connects communication, participation, stakeholder, institutional, and organizational-learning literature. No primary survey, interview, experimental, or administrative data are claimed. Results and Conclusion: The synthesis identifies three linked mechanisms - narrative authenticity, community authorship, and purposeful distribution - operating under conditions of accountable governance, adequate capability, and inclusive access. Benefits may weaken when stereotyping, consent failures, and platform dependency. Contribution: The article offers diagnostic questions, propositions for empirical testing, and an implementation pathway for community organizations.
Co-Authors Faisal Matriadi Farida Yulianty Nazhira Nindya Padma Hanuun Nyoman Dwika Ayu Amrita Sri Rochani Mulyani