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All Journal Journal of Business Management
Sylvia Leoni Permatasari
Politeknik Negeri Jember
Economics, Econometrics & Finance

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Marketing Strategy Of Raw Barabir Crackers Production UD. Barokah, Mangli District, Jember Regency: Strategi Pemasaran Kerupuk Barabir Mentah Produksi UD. Barokah Kecamatan Mangli Kabupaten Jember Pascawati Savitri Universitasari; Sylvia Leoni Permatasari; Ridwan Iskandar; Ratih Puspitorini Yekti Ambarkahi; Ardhitya Alam Wiguna; Ponti Primastuti Aulia Nugraheni; Financia Mayasari
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.15

Abstract

The research location is at UD. Barokah, Mangli District, Jember Regency. This business was founded in 1999. This study aims to 1) Identify the strengths, weaknesses, opportunities and threats in the Barokah Barokah UD Barokah cracker business, Mangli District, Jember Regency, 2) To formulate an alternative marketing strategy in the UD Barokah Barokah cracker business, Mangli District, Jember Regency, 3) To determine the priority of the marketing strategy in the Barokah UD Barokah cracker business, Mangli District, Jember Regency. The analysis technique used is SWOT analysis and QSPM analysis. The results of the SWOT analysis show that the company's position is in cell II where the right strategy is a growth and development strategy. Based on the results of the calculation of the QSPM analysis which is the main strategy priority at UD. Barokah is expanding market share by making the latest product innovations with a TAS score of 7.67.
Co-Authors Ardhitya Alam Wiguna Financia Mayasari Pascawati Savitri Universitasari Ponti Primastuti Aulia Nugraheni Ratih Puspitorini Yekti Ambarkahi Ridwan Iskandar