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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmu Manajemen Advantage Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Journal of Business Management Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Journal of Information Technology
Pascawati Savitri Universitasari
Politeknik Negeri Jember
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Segmentation and Prediction of Store Performance on the Shopee Marketplace Using a Hybrid Clustering Approach, Spatial Analysis, and Feature Importance Eka Yuniar; Sherin Ramadhania; Pascawati Savitri Universitasari; Mas'ud Hermansyah; Akas Bagus Setiawan
J-INTECH ( Journal of Information and Technology) Vol 14 No 01 (2026): Journal of Information and Technology
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/j-intech.v14i01.2256

Abstract

Marketplace platforms have become a central component of digital commerce, particularly in Southeast Asia where Shopee has emerged as one of the dominant e-commerce ecosystems. The increasing number of sellers on the platform intensifies competition and requires data-driven approaches to understand store performance patterns. This study aims to analyze and predict the performance of Shopee stores using a hybrid data mining approach that integrates clustering, spatial analysis, and feature importance evaluation. The dataset consists of 655 Shopee stores collected on February 18, 2026, including attributes such as number of products, chat response rate, follower count, store rating, store tenure, promotional activity, and seller address. K-Means clustering is applied to segment store performance, while spatial analysis examines the geographic distribution of clusters across Indonesian provinces. Furthermore, a Random Forest classifier is used to predict performance categories and identify influential features affecting store competitiveness. The clustering results reveal three distinct store performance groups representing low, medium, and high activity levels. Spatial analysis indicates that provinces with stronger digital ecosystems, particularly West Java and Jakarta, contain a higher concentration of active stores. Feature importance analysis shows that promotional activity, chat responsiveness, and follower count significantly influence store performance classification. The findings contribute to the development of hybrid data mining frameworks for marketplace analysis and provide practical insights for improving seller competitiveness in digital commerce ecosystems.
Penguatan Pengelolaan Tenaga Lepas melalui Digitalisasi di UPA Pertanian Terpadu Ratih Puspitorini Yekti Ambarkahi; Dyah Kusuma Wardani; Fredy Eka Ardhi Pratama; Ponti Primastuti Aulia Nugraheni; Pascawati Savitri Universitasari; Dhanang Eka Putra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1997

Abstract

The 2025 Community Service Program was carried out at the Integrated Agriculture Academic Support Unit (UPA Pertanian Terpadu) of Politeknik Negeri Jember, which oversees four Teaching Factory (TEFA) units: TEFA Smart Green House, TEFA Livestock, TEFA Innovation Garden, and TEFA Chrysanthemum. The partner's main problem was the manual management of 25 temporary workers, which led to inefficiencies, delays in task distribution, and weak performance monitoring. The program was implemented through needs assessment and analysis; design of a simple application-based digital system; user training; intensive mentoring; and the provision of fingerprint attendance machines. The results show that the digital system and fingerprint attendance machines improved the efficiency of task distribution, accelerated recording and reporting processes, and made it easier to monitor worker performance. Digital literacy among temporary workers increased by an average of 40% based on pre–post tests, and delays in monthly production reports decreased noticeably. Worker satisfaction also increased due to clearer task allocation, transparent working hours, and more accurate incentive recording.
Prospek Usaha Pembuatan Body Scrub Melon Golden Langkawi Di Upt Pengembangan Agribisnis Tanaman Pangan Dan Hortikultura (PATPH) Sidoarjo Raden Roro Lia Chairina; Ratih Puspitorini Yekti Ambarkahi; Pascawati Savitri Universitasari; Aditya Nizar Al Ardi; Ponti Primastuti Aulia Nugraheni
Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian Vol. 5 No. 1 (2026): APRIL
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agrimas.v5i1.68

Abstract

Melon Golden Langkawi merupakan salah satu produk unggulan UPT Pengembangan Agribisnis Tanaman Pangan dan Hortikultura (PATPH) Sidoarjo. Namun, sebagian hasil panen memiliki grade rendah sehingga kurang diminati pasar. Kegiatan pengabdian masyarakat ini dilaksanakan sebagai solusi atas permasalahan rendahnya pemanfaatan hasil hortikultura tersebut melalui pelatihan diversifikasi produk berbasis bahan alami. Pelatihan berfokus pada pembuatan body scrub berbahan dasar Melon Golden Langkawi grade rendah, yang dikembangkan dengan pendekatan partisipatif melibatkan staf UPT dan masyarakat sekitar. Tujuan kegiatan ini adalah untuk meningkatkan pemahaman, keterampilan, dan kesadaran peserta terhadap pentingnya inovasi serta pengolahan hasil pertanian secara berkelanjutan. Metode pelaksanaan meliputi penyuluhan, demonstrasi, praktik langsung, diskusi, dan evaluasi hasil kegiatan. Hasil menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan peserta, serta antusiasme tinggi dalam mengembangkan produk serupa. Kegiatan ini memberikan dampak sosial positif berupa peningkatan partisipasi masyarakat dalam kegiatan inovasi, pemanfaatan sumber daya lokal, dan peluang pemberdayaan ekonomi berbasis hasil hortikultura.
Analysis of Product Marketing Strategy: Combined SWOT and QSPM Approach Dicky Andriyanto; Dewi Kurniawati; Ardhitya Alam Wiguna; Financia Mayasari; Fachmi Resya; Pascawati Savitri Universitasari
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1723

Abstract

This study aims to analyse the strengths, weaknesses, opportunities, and threats of rice businesses in Situbondo Regency using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Internal–External (IE) matrices, and to formulate and prioritise business development strategies using the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM). The findings indicate that the main internal strength is well-established financial recordkeeping, while the main weakness is uneven market coverage. The key external opportunities include similar prices among competitors, computerised customer data collection, the availability of rice farmers near business locations, and interest in organic rice. The SWOT analysis identified eight alternative strategies. The QSPM analysis prioritised in-depth market evaluation, with a Total Attractiveness Score (TAS) of 7.81, as the principal strategy for developing rice businesses in Situbondo Regency.
Marketing Strategy Of Raw Barabir Crackers Production UD. Barokah, Mangli District, Jember Regency: Strategi Pemasaran Kerupuk Barabir Mentah Produksi UD. Barokah Kecamatan Mangli Kabupaten Jember Pascawati Savitri Universitasari; Sylvia Leoni Permatasari; Ridwan Iskandar; Ratih Puspitorini Yekti Ambarkahi; Ardhitya Alam Wiguna; Ponti Primastuti Aulia Nugraheni; Financia Mayasari
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.15

Abstract

The research location is at UD. Barokah, Mangli District, Jember Regency. This business was founded in 1999. This study aims to 1) Identify the strengths, weaknesses, opportunities and threats in the Barokah Barokah UD Barokah cracker business, Mangli District, Jember Regency, 2) To formulate an alternative marketing strategy in the UD Barokah Barokah cracker business, Mangli District, Jember Regency, 3) To determine the priority of the marketing strategy in the Barokah UD Barokah cracker business, Mangli District, Jember Regency. The analysis technique used is SWOT analysis and QSPM analysis. The results of the SWOT analysis show that the company's position is in cell II where the right strategy is a growth and development strategy. Based on the results of the calculation of the QSPM analysis which is the main strategy priority at UD. Barokah is expanding market share by making the latest product innovations with a TAS score of 7.67.
PENDAMPINGAN LOGBOOK PAKAN DAN ARUS KAS SEDERHANA UNTUK MENGUKUR EFISIENSI BIAYA PETERNAKAN DOMBA Dyah Kusuma Wardani; Ponti Primastuti Aulia Nugraheni; Pascawati Savitri Universitasari; Ratih Puspitorini Yekti Ambarkahi; Dhanang Eka Putra; Paramita Andini; Raden Roro Lia Chairina
Jurnal Edukasi Pengabdian Masyarakat Vol 5 No 4 (2026): OKTOBER 2026
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/6g5qhm33

Abstract

Banyak UMKM peternakan sebenarnya untung, tetapi tidak punya catatan yang bisa menunjukkan dari mana laba itu datang. Kegiatan ini mendampingi Dombakara Jember, usaha penggemukan domba di Kecamatan Arjasa, Kabupaten Jember, agar terbiasa mengisi logbook pakan harian dan lembar arus kas mingguan, lalu memakai catatan itu untuk menghitung biaya per kilogram bobot hidup, rasio R/C, dan manfaat mesin chopper pakan yang baru diterima. Kegiatan meliputi analisis kebutuhan, perancangan format bersama mitra, pelatihan bagi sepuluh peserta, empat kali pendampingan selama 12 minggu, dan evaluasi. Kelengkapan catatan naik dari 50% menjadi 100%, dan nilai pengetahuan pencatatan peserta naik dari 43,5 menjadi 76,0 (N-gain 0,59; p < 0,001). Catatan mitra memperlihatkan bahwa bakalan menyerap 84,5% biaya, sedangkan hijauan hanya 3,4%. Biaya produksi berada pada Rp65.224 sampai Rp69.868 per kilogram dengan rasio R/C 1,36 sampai 1,46. Jika nilai tenaga kerja yang dialihkan ikut dihitung, chopper memberi manfaat Rp2,27 juta per bulan dan balik modal dalam 2,8 bulan; dari sisi kas murni, balik modal baru tercapai setelah 91 bulan. Catatan sederhana membantu mitra membedakan hemat waktu dari hemat uang.
Co-Authors Aditya Nizar Al Ardi Andini, Paramita Ardhitya Alam Wiguna Dewi Kurniawati Dicky Andriyanto Dyah Kusuma Wardani Eka Yuniar Fachmi Resya Financia Mayasari Fredy Eka Ardhi Pratama Lia Chairina, Raden Roro Mas&#039;ud Hermansyah Ponti Primastuti Aulia Nugraheni Putra, Dhanang Eka Ratih Puspitorini Yekti Ambarkahi Ridwan Iskandar Setiawan, Akas Bagus Sherin Ramadhania Sylvia Leoni Permatasari