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All Journal Jurnal Ilmiah Inovasi Jurnal Ekonomi Jurnal Ilmu Manajemen Advantage Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Dharma: Jurnal Pengabdian Masyarakat
Ardhitya Alam Wiguna
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Persediaan Bahan Baku pada Usaha Suwar-suwir Doho di Kabupaten Jember Ardhitya Alam Wiguna; Linda Ekadewi Widyatami
Jurnal Ilmiah Inovasi Vol 20 No 2 (2020): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v20i2.2231

Abstract

Doho Suwar-Suwir adalah Usaha Mikro Kecil Menengah (UMKM) yang mengolah singkong fermentasi (tape singkong) menjadi makanan olahan di Jember, yang disebut Suwar-Suwir. Untuk menjaga kestabilan proses produksi, perlu adanya pengendalian pengelolaan stok terhadap bahan baku pada UMKM Doho Suwar-Suwir. Pengelolaan persediaan bahan baku pada UMKM Doho Suwar-Suwir adalah persediaan bahan baku singkong fermentasi yang kemudian diolah menjadi makanan khas Kabupaten Jember. kuantitas safety stock pada UMKM Doho Suwar-Suwir. Metode yang digunakan dalam penelitian ini adalah perhitungan stock management atau Economical Order Quantity (EOQ) dimana hasil dari penelitian ini adalah jumlah kebutuhan bahan baku singkong fermentasi dengan metode Economical Order Quantity (EOQ) pada usaha Doho Suwar-Suwir adalah 60,6 kg dan jumlah safety stock yang harus ada adalah 5,5 kg
CONSUMER SATISFACTION AND TRUST TO DETERMINE THE RETURNING VISIT INTENTION THE HEALTH CLINIC Ardhitya Alam Wiguna; Linda Ekadewi Widyatami; Rizal Perlambang CNAWP
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The service industry understands the needs and desires of consumers is an important point, especially in health clinics. In an increasingly competitive environment, the primary concern for practitioners is attracting new consumers through marketing and motivating them to make repeat purchases through service efforts/strategies. The characteristics of service quality at health clinics are different from other products/services, so they require specific measurements by distinguishing the perception of medical quality from the perception of service quality. This study aims to identify the relationship between perception of medical quality, perception of service quality, fairness of price, satisfaction, trust, and intention to revisit health clinics by proposing and testing theoretical models. This research was conducted at several health clinics in several cities in East Java. Data collection is carried out by providing questions through questionnaires given to respondents. A total of 220 valid data were collected and analyzed using Structural Equation Model analysis with Amos 24 software. The findings show that the perception of medical quality, perception of service quality, perception of price fairness have a significant influence on consumer satisfaction, and satisfaction and trust act as significant mediators of the returning visit intention the health clinic.
Revitalization of Production Area and Management Improvements pada UMKM Sopo Nyongko di Kecamatan Sumbersari Kabupaten Jember: Pengabdian Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Financia Mayasari; Dicky Andriyanto; Aditya Wahyu Pratama; Reynaldi Akbar Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5226

Abstract

This community service program aims to revitalize the production area and improve management practices at Sopo Nyongko MSME, a local culinary business in Sumbersari District, Jember Regency. The main problems identified include a limited customer waiting area, non-hygienic and inefficient production processes, traditional packaging methods, and the absence of proper financial records. The implemented solutions consist of expanding the customer waiting space, introducing a cup sealer machine for efficient and hygienic beverage packaging, providing training on Good Manufacturing Practices (GMP) for small-scale food industries, and assisting in financial record-keeping and report preparation based on Micro Business Financial Accounting Standards (SAK-EMKM). The program also introduced digital marketing strategies to enhance market visibility. The results show significant improvements in production efficiency, product hygiene, customer comfort, and financial management capability. Additionally, the implementation of GMP principles supports future halal certification processes. This activity demonstrates that the integration of technology, financial literacy, and digital marketing can increase productivity, business competitiveness, and sustainability for local MSMEs.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Dinu Saadillah; Financia Mayasari; Rini Hardiyani; Dicky Andriyanto; Nur Azizah
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Fin-Talk: Pelatihan Penyusunan Laporan Keuangan Untuk Umkm Melek Finansial Fachmi Resya; Ardhitya Alam Wiguna; Dicky Andriyanto; Financia Mayasari; Ariza Arisandi
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Juni
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v6i2.689

Abstract

This community service activity aimed to encourage capacity building for MSME actors in Gebang Tunggul, Patrang District, Jember Regency, in managing business finances through training on simple financial statements based on SAK EMKM. A total of 20 participants with backgrounds in culinary arts, sewing, and services were involved as partners. The priority problems encountered included a lack of financial literacy understanding, the absence of separation between personal and business finances, and the inability to prepare financial statements. The activity was carried out using a participatory method consisting of three sessions: material presentation, problem-solving discussions, and direct practice in preparing financial statements accompanied by intensive mentoring. The initial assessment results showed that only 15% of participants kept simple financial records, and all participants were unfamiliar with the components of financial statements. After the activity, participants demonstrated a noticeable increase in understanding, particularly in separating financial records and preparing profit and loss statements. Participatory discussions successfully formulated solutions to technical obstacles such as calculating Cost of Goods Sold (COGS) and recording accounts receivable. As a sustainability measure, a communication group was formed and periodic monitoring was scheduled. Thus, this program is effective in equipping MSMEs with applicable and sustainable financial management competencies.
Analysis of Product Marketing Strategy: Combined SWOT and QSPM Approach Dicky Andriyanto; Dewi Kurniawati; Ardhitya Alam Wiguna; Financia Mayasari; Fachmi Resya; Pascawati Savitri Universitasari
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1723

Abstract

Situbondo Regency is dominated by farmers, providing residents with opportunities to become entrepreneurs in rice production. The rice business in Situbondo Regency needs to be developed to overcome the challenge of finding appropriate strategies for local conditions, to maintain more stable economic growth. This study has several objectives: to analyse strengths, weaknesses, opportunities, and threats using the IFE, EFE, and IE matrices; and to formulate and determine accurate key strategies for use by rice businesses in Situbondo Regency through the SWOT matrix and QSPM. Eight alternative strategies were identified from the SWOT and in-depth market evaluation (TAS = 7.81) using the QSPM as the primary framework for the strategies used by rice entrepreneurs in Situbondo Regency. Empirical findings show that the main internal strength in the form of financial records has been well implemented, while the main weakness is that marketing has not been evenly distributed. On the other hand, external factors indicate that the main business opportunities are the absence of price differences among competitors, computerised customer data collection, many farmers growing rice around the business location, and interest in organic rice.
Marketing Strategy Of Raw Barabir Crackers Production UD. Barokah, Mangli District, Jember Regency: Strategi Pemasaran Kerupuk Barabir Mentah Produksi UD. Barokah Kecamatan Mangli Kabupaten Jember Pascawati Savitri Universitasari; Sylvia Leoni Permatasari; Ridwan Iskandar; Ratih Puspitorini Yekti Ambarkahi; Ardhitya Alam Wiguna; Ponti Primastuti Aulia Nugraheni; Financia Mayasari
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.15

Abstract

The research location is at UD. Barokah, Mangli District, Jember Regency. This business was founded in 1999. This study aims to 1) Identify the strengths, weaknesses, opportunities and threats in the Barokah Barokah UD Barokah cracker business, Mangli District, Jember Regency, 2) To formulate an alternative marketing strategy in the UD Barokah Barokah cracker business, Mangli District, Jember Regency, 3) To determine the priority of the marketing strategy in the Barokah UD Barokah cracker business, Mangli District, Jember Regency. The analysis technique used is SWOT analysis and QSPM analysis. The results of the SWOT analysis show that the company's position is in cell II where the right strategy is a growth and development strategy. Based on the results of the calculation of the QSPM analysis which is the main strategy priority at UD. Barokah is expanding market share by making the latest product innovations with a TAS score of 7.67.
Effectiveness of Alternative Statistical Approaches in Testing the Significance of the Null Hypothesis to Improve Reliability in Marketing Research Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Dinu Saadillah; Lukman Hakim; Candra Pramula Pinandita
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.31

Abstract

This study examines the effectiveness of various alternative statistical approaches in testing the null hypothesis's significance to improve marketing research's reliability. Conventional methods such as p-value are often misunderstood and have limitations in interpreting the results of the analysis. Therefore, this study compares several alternative approaches, including Bayesian inference, bootstrap resampling, and false discovery rate, to improve the validity and repeatability of marketing research results. By using a simulation-based quantitative approach and a survey of marketing academics and practitioners, the findings of this study show that alternative methods can provide more informative results than conventional techniques. The implications of this study contribute to strengthening marketing research methodologies to be more accurate and reliable.
Co-Authors Aditya Nizar Al Ardi Aditya Wahyu Pratama Ariza Arisandi Candra Pramula Pinandita CNAWP, Rizal Perlambang Dewi Kurniawati Dicky Andriyanto Dinu Saadillah Fachmi Resya Financia Mayasari Lukman Hakim Nur Azizah Pascawati Savitri Universitasari Ponti Primastuti Aulia Nugraheni Ratih Puspitorini Yekti Ambarkahi Reynaldi Akbar Ali Ridwan Iskandar Rini Hardiyani Sylvia Leoni Permatasari Widyatami, Linda Ekadewi