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All Journal Jurnal Ilmiah Inovasi Jurnal Ekonomi Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Ardhitya Alam Wiguna
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Persediaan Bahan Baku pada Usaha Suwar-suwir Doho di Kabupaten Jember Ardhitya Alam Wiguna; Linda Ekadewi Widyatami
Jurnal Ilmiah Inovasi Vol 20 No 2 (2020): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v20i2.2231

Abstract

Doho Suwar-Suwir adalah Usaha Mikro Kecil Menengah (UMKM) yang mengolah singkong fermentasi (tape singkong) menjadi makanan olahan di Jember, yang disebut Suwar-Suwir. Untuk menjaga kestabilan proses produksi, perlu adanya pengendalian pengelolaan stok terhadap bahan baku pada UMKM Doho Suwar-Suwir. Pengelolaan persediaan bahan baku pada UMKM Doho Suwar-Suwir adalah persediaan bahan baku singkong fermentasi yang kemudian diolah menjadi makanan khas Kabupaten Jember. kuantitas safety stock pada UMKM Doho Suwar-Suwir. Metode yang digunakan dalam penelitian ini adalah perhitungan stock management atau Economical Order Quantity (EOQ) dimana hasil dari penelitian ini adalah jumlah kebutuhan bahan baku singkong fermentasi dengan metode Economical Order Quantity (EOQ) pada usaha Doho Suwar-Suwir adalah 60,6 kg dan jumlah safety stock yang harus ada adalah 5,5 kg
CONSUMER SATISFACTION AND TRUST TO DETERMINE THE RETURNING VISIT INTENTION THE HEALTH CLINIC Ardhitya Alam Wiguna; Linda Ekadewi Widyatami; Rizal Perlambang CNAWP
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The service industry understands the needs and desires of consumers is an important point, especially in health clinics. In an increasingly competitive environment, the primary concern for practitioners is attracting new consumers through marketing and motivating them to make repeat purchases through service efforts/strategies. The characteristics of service quality at health clinics are different from other products/services, so they require specific measurements by distinguishing the perception of medical quality from the perception of service quality. This study aims to identify the relationship between perception of medical quality, perception of service quality, fairness of price, satisfaction, trust, and intention to revisit health clinics by proposing and testing theoretical models. This research was conducted at several health clinics in several cities in East Java. Data collection is carried out by providing questions through questionnaires given to respondents. A total of 220 valid data were collected and analyzed using Structural Equation Model analysis with Amos 24 software. The findings show that the perception of medical quality, perception of service quality, perception of price fairness have a significant influence on consumer satisfaction, and satisfaction and trust act as significant mediators of the returning visit intention the health clinic.
Revitalization of Production Area and Management Improvements pada UMKM Sopo Nyongko di Kecamatan Sumbersari Kabupaten Jember: Pengabdian Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Financia Mayasari; Dicky Andriyanto; Aditya Wahyu Pratama; Reynaldi Akbar Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5226

Abstract

This community service program aims to revitalize the production area and improve management practices at Sopo Nyongko MSME, a local culinary business in Sumbersari District, Jember Regency. The main problems identified include a limited customer waiting area, non-hygienic and inefficient production processes, traditional packaging methods, and the absence of proper financial records. The implemented solutions consist of expanding the customer waiting space, introducing a cup sealer machine for efficient and hygienic beverage packaging, providing training on Good Manufacturing Practices (GMP) for small-scale food industries, and assisting in financial record-keeping and report preparation based on Micro Business Financial Accounting Standards (SAK-EMKM). The program also introduced digital marketing strategies to enhance market visibility. The results show significant improvements in production efficiency, product hygiene, customer comfort, and financial management capability. Additionally, the implementation of GMP principles supports future halal certification processes. This activity demonstrates that the integration of technology, financial literacy, and digital marketing can increase productivity, business competitiveness, and sustainability for local MSMEs.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Dinu Saadillah; Financia Mayasari; Rini Hardiyani; Dicky Andriyanto; Nur Azizah
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Co-Authors Aditya Nizar Al Ardi Aditya Wahyu Pratama CNAWP, Rizal Perlambang Dicky Andriyanto Dinu Saadillah Financia Mayasari Nur Azizah Reynaldi Akbar Ali Rini Hardiyani Widyatami, Linda Ekadewi