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All Journal Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer Jurnal SOLMA International Journal of Marketing and Human Resource Research Jurnal Media Informatika Jurnal Minfo Polgan (JMP) Scientica: Jurnal Ilmiah Sains dan Teknologi Riwayat: Educational Journal of History and Humanities PREDATECS: Public Research Journal of Engineering, Data Technology and Computer Science Pinisi Journal of Officers Review
Khairunnisa, Putri
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Journal : Riwayat: Educational Journal of History and Humanities

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Implementation of Artificial Intelligence in Political Advertising in Indonesia Khairunnisa, Putri; Mulyadi, Mulyadi
Riwayat: Educational Journal of History and Humanities Vol 7, No 4 (2024): October, Social Issue and Education
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i4.42906

Abstract

A recent technological advancement that helps meet many of the demands of people in many spheres of life is artificial intelligence. Politics has a role in one of these elements. As an example, artificial intelligence (AI) has started to be used in this context, particularly in Indonesian political campaigns. In more detail, the problems with AI's application in politics pertain to the efficiency, dangers, and obstacles that the field's future technological advancements will have to overcome in order to contribute to a positive transformation of political advertising. The study's findings indicate that there are a number of risks associated with using artificial intelligence (AI) technology for political marketing in the form of political advertising, but there are also advantages for the future growth of political advertising media. Cooperation and community socialization are necessary for the effective and efficient use of AI in politics, including in Indonesia.
Co-Authors Bulgini, Moh. Iqbal Darwis, Muh Eko Hariyanto Fitri Amalia Hasugian, Penda Sudarto Hurriyatul Fitriyah, Hurriyatul Jufrizal, Abni Khairul Khairul, Khairul Makmum, Muhammad Nur Aflah Megawati - Muhammad Idris Mulyadi Mulyadi Nasution, Nur Shabrina Nirwana, Indah Nuraisana, Nuraisana Nurrahmi, Maftuhah Putra, Wahyu Eka Rakhmadhany Primananda, Rakhmadhany Risma Niswaty Simangunsong, Agustina Yitong, Wu