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All Journal Manajemen Sumber Daya Manusia JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmu Manajemen dan Akuntansi Terapan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Prima Abdika: Jurnal Pengabdian Masyarakat JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Transekonomika : Akuntansi, Bisnis dan Keuangan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Pengabdian Bukit Pengharapan Jejak: Jurnal Ekonomi dan Kebijakan Jurnal Analisis Bisnis Ekonomi
Astutik, Erni Puji
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Manajemen Keuangan Berbasis Software Akuntansi Untuk BUMDES Dalam Mengelola Wisata Jalan Tol. Ratnasari, Emma Dwi; Arifah, Siti; Retnosari, Retnosari; Astutik, Erni Puji; Nilasari, Ayunda Putri; Rokhaniyah, Siti
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i2.6159

Abstract

Desa Wonolelo di Kecamatan Sawangan, Kabupaten Magelang, memiliki potensi wisata yang cukup menjanjikan melalui destinasi Jalan Tol Kahyangan. Namun, dalam pengelolaannya, BUMDes "Mekar Sembada Mulya" masih menghadapi berbagai kendala, terutama dalam pencatatan keuangan yang belum sistematis dan minimnya pemahaman tentang manajemen keuangan berbasis digital. Permasalahan ini menghambat optimalisasi pendapatan dan keberlanjutan pengelolaan kawasan wisata tersebut. Menanggapi hal tersebut, program pengabdian masyarakat ini dilaksanakan untuk meningkatkan literasi keuangan dan keterampilan manajemen keuangan digital bagi pengelola BUMDes. Program pengabdian masyarakat ini dirancang guna memperluas pemahaman masyarakat dalam literasi keuangan dan keterampilan manajemen keuangan di BUMDes "Mekar Sembada Mulya", khususnya dalam pengelolaan kawasan wisata Jalan Tol Kahyangan. Melalui program pelatihan berbasis perangkat lunak akuntansi, peserta dilatih untuk memahami dasar-dasar akuntansi dan penggunaan teknologi dalam pencatatan keuangan. Metode yang digunakan adalah pendekatan campuran, yang mencakup penilaian kuantitatif pra dan pasca pembinaan serta interviu kualitatif dengan partisipan dan pemangku kepentingan. Pelatihan ini menghasilkan peningkatan yang substansial dalam pemahaman akuntansi serta penggunaan perangkat lunak, serta umpan balik positif mengenai relevansi materi pelatihan. Meskipun demikian, tantangan dalam pengelolaan kegiatan pariwisata masih perlu diatasi. Rekomendasi untuk keberlanjutan praktik manajemen keuangan yang baik mencakup pelatihan tindak lanjut dan pengembangan modul yang lebih spesifik. Kegiatan ini berpotensi menjadi contoh bagi inisiatif sejenis di daerah lain, mendukung pengelolaan dana desa yang lebih efektif. Dengan demikian kegiatan ini diharapkan menjadi model yang dapat direplikasi di wilayah desa lain untuk mendukung tata kelola keuangan desa yang lebih transparan dan akuntabel.  
Determinants of the poor household decision to own Micro-Small Enterprise (MSEs) Prijanto, Whinarko Juli; Sugiharti, Rr. Retno; Khabibah, Nibras Anny; Astutik, Erni Puji
JEJAK Vol. 17 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v17i1.3160

Abstract

Household empowerment is an effort to increase family income, especially for poor households. Entrepreneurial activities in the household are expected to encourage independence and social mobility in poor households. This novel research analysed the decision-making behaviour of households owning a business through the probability function of micro and small business owners in poor households in Magelang City. The study will have implications for the design of policy planning related to poverty alleviation, especially regarding increasing entrepreneurship in poor households. Using the 2019 SUSEE database obtained from the Government of Magelang, this study can be concluded that the higher the age and education of the head of a household the greater the opportunity to decide to own a business. The main factor that encourages poor households to own a business is the ease of access to capital. The research findings show that households that have access to credit are proven to be more motivated to own a business. In addition, the more dominant family members have cell phones, the more likely a household is to own a business. From this research, the policy implications that can be carried out are intensifying and ease of providing business capital for micro-enterprises, providing training and coaching, especially in starting businesses for poor households based on simple technology. Owning MSEs has the potential and opportunity to improve the welfare of poor households through business ownership in the form of micro and small businesses.
Empirical Analysis of Fintech and Marketing Strategy Impact on MSME Development in Magelang Astutik, Erni Puji; Retnosari
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 5 (2025): JIAKES Edisi Oktober 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i5.4204

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional economic growth, yet their development is often constrained by limited access to financial services and ineffective marketing strategies. This study aims to examine the influence of financial technology and marketing strategies on MSME development in Magelang Regency. A quantitative approach was employed using primary data collected through questionnaires distributed to MSME actors who utilize fintech services. The data were analyzed using multiple linear regression to test the effect of independent variables on MSME development. The results indicate that financial technology has a significant positive effect on MSME growth, particularly through improved transaction efficiency, payment security, and access to financial services. In contrast, marketing strategy does not show a statistically significant impact, suggesting that current practices remain relatively simple and limited in scope. However, the interaction between fintech and marketing holds potential to enhance brand awareness and consumer trust, particularly through digital payments and online marketplaces. The study concludes that fintech adoption is a key driver of MSME development, while marketing strategies require further strengthening. Policymakers and business stakeholders are encouraged to promote fintech literacy and digital marketing training to support sustainable MSME growth.
The Impact of Environmental, Social, and Governance Disclosure on Financial Performance in Indonesian Mining Companies Retnosari, Retnosari; Astutik, Erni Puji; Frimasika, Adella Vania
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 5 (2025): JIAKES Edisi Oktober 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i5.4207

Abstract

ESG has become a strategic framework for sustainability, stakeholder engagement, and corporate value creation, while financial performance is commonly measured through profitability and market-based indicators. The purpose of this research is to examine how the disclosure of environmental, social, and governance information influences corporate financial outcomes in the mining sector. A quantitative approach was applied using multiple linear regression analysis on secondary data drawn from company reports. The results reveal that environmental disclosure has a significant positive effect on financial performance, as it enhances efficiency, reduces costs, and strengthens corporate reputation. In contrast, social and governance disclosures do not show a significant impact, indicating that their implementation remains largely formalistic and has not translated into measurable financial benefits. The findings highlight the importance of prioritizing environmental initiatives within ESG practices while suggesting the need for more substantive approaches to social and governance aspects. This study contributes to the literature by providing sector-specific insights and offering practical implications for companies seeking to align sustainability disclosure with financial value creation.
Pengembangan Bisnis melalui Implementasi “Buger Steng” Pembukuan, Labeling, dan Pengemasan pada Makanan Ringan Lenteng Prihastiwi, Diah Agustina; Astutik, Erni Puji
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.3919

Abstract

Usaha mikro, kecil, dan menengah produk makanan ringan lenteng di Desa Sukosari, Kecamatan Bandongan, Kabupaten Magelang menghadapi tantangan dalam hal pengemasan dan pelabelan produk, serta pengelolaan keuangan sehingga dapat menghambat pertumbuhan dan daya saing mereka. Program kemitraan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada mitra UMKM produsen makanan ringan lenteng tentang praktik yang baik dalam pengemasan dan pelabelan produk, serta pembukuan sederhana. Program pengabdian ini membekali peserta dengan pengetahuan dan keterampilan untuk meningkatkan penyajian produk melalui pengemasan dan pelabelan produk yang baik sehingga dapat menarik konsumen, menjaga kualitas produk, dan meningkatkan nilai jual, serta menerapkan praktik pembukuan yang efektif. Metode pengabdian yang digunakan yaitu melalui pelatihan, pendampingan, praktik implementasi, dan monitoring serta evaluasi program. Hasil yang diperoleh dari program pengabdian ini yaitu adanya inovasi label dan pengemasan produk yang lebih menarik, informatif, menjaga kualitas produk, dan meningkatkan nilai serta jumlah penjualan produk. Selain itu, mitra dapat dengan mudah mengetahui perkembangan usahanya melalui sistem pembukuan sederhana.
Penguatan UMKM Produk Herbal melalui Penerapan Proses Produk Halal dan Pemasaran Digital Prihastiwi, Diah Agustina; Astutik, Erni Puji
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i3.4571

Abstract

The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still done by going door-to-door. Thus far, halal goods and equipment have been used in the traditional production of herbal products. On the other hand, the UMKM owners will have more chances to grow the marketing network if the products have received halal certification. Additionally, the owners hope to grow their company by reaching a larger market with herbal items. Thus, to increase market penetration, digital marketing training is required. This community service program aims to support traditional herbal product producers with digital marketing and the implementation of the halal product process. Giving training and supervision on the halal certification procedure for UMKM owners and the usage of suitable digital marketing constitutes this community service. Partners receive training on the benefits of registering halal items, the necessity of a halal product certification process, and how to use digital marketing tools. Herbal product entrepreneurs can identify and fulfil the requirements for the halal product process and implement marketing strategies by using digital media with the help of the training and mentorship programs offered. The result of this program showed an increase in the quantity and value of the products. Sales of herbal products have now spread to Yogyakarta due to the increasingly wide marketing area and increasing customer trust in the quality and halal-ness of the products.
Dampak Liquidity pada Hubungan antara Sustainability Reporting dan Kinerja Keuangan (Studi pada Perusahaan Manufaktur BEI) Retnosari, Retnosari; Nurcahya, Yulida Army; Astutik, Erni Puji
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.733

Abstract

Purpose of this study is to test and empirically prove the effect of sustainability reporting and liquidity on financial performance, as well as the impact of liquidity on the relationship between sustainability reporting and financial performance. The population of this study were all manufacturing companies listed on the Indonesian stock exchange in 2016-2018 with purposive sampling as the basis for research sampling. The hypothesis in this study was tested using Moderating Regression Analysis. The results showed that the sustainability reporting variable had an influence on financial performance, and the liquidity variable had no effect on financial performance and did not moderate the effect of the sustainability reporting variable on financial performance
Increased E-commerce and Fintech Transactions During the Covid-19 Pandemic Nilasari, Ayunda Putri; Retnosari, Retnosari; Panggiarti, Endang Kartini; Astutik, Erni Puji
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.5963

Abstract

Activity restrictions to suppress the spread of the Covid-19 virus have made people take advantage of existing technology as well as the emergence of e-commerce and the ease of transactions creating business opportunities that greatly assist people in meeting their needs without having to leave the house and interact with many people. Researchers want to know the influence of the development of fintech, e-commerce, delivery services, lifestyle and banking security on meeting the online needs of the millennial community among students. The research method used is quantitative research with a sample of millennial society from Tidar University and Stekom University students. Various e-commerce applications, social media, fintech and online transportation are the most widely used by respondents 94.2% shoppe, 49.7% whatsapp and grab. Technological sophistication affects lifestyle in meeting needs during the pandemic because more than 75% answered agree and 45% strongly agreed. The lifestyle of today's society by utilizing technology becomes faster, more effective and efficient because more than 75% answered agree and 50% answered strongly agree. Respondents from Tidar University and Stekom University operate e-commerce applications that are available by taking advantage of the ease of transactions, 90% agree. The results of student responses to promos or free shipping coupons made them interested in making online purchases, 80% answered strongly agree. The results of the survey of student respondents regarding the security and ease of payment from banking services to conduct transactions either through e-banking or top up answered 75% agreed.
The Effect of Product Quality, Business Capital, and Digital Marketing on MSME Development in Indonesia Astutik, Erni Puji; Laut, Lorentino Togar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, small, and medium enterprises in Magelang Regency face challenges in maintaining competitiveness due to limited access to quality raw materials, capital, and effective marketing strategies. Digital tools, such as social media and digital payments, have transformed consumer behavior, offering opportunities for business growth. This study aims to evaluate the impact of product quality, business capital, and digital-based marketing on the development of micro, small, and medium enterprises in Magelang Regency. A quantitative approach was used, with data collected from 40 enterprises through questionnaires and analyzed using multiple linear regression. The findings show that digital-based marketing significantly enhances enterprise development, particularly in increasing sales turnover and customer growth. In contrast, product quality and business capital have no significant impact, likely due to local market preferences for affordable products and the use of capital for daily operations. These results suggest that digital marketing is a key driver of growth for micro, small, and medium enterprises in Magelang Regency. The study concludes that enterprise owners should prioritize digital marketing strategies, such as using social media and e-commerce platforms, to boost competitiveness, while policymakers should support digital literacy programs to strengthen the local economy.
Co-Authors Arini, Sulistyo Chaidir Iswanaji Diah Agustina Prihastiwi Emma Dwi Ratnasari Endang Kartini Panggiarti Fahadha, Rizqa Ula Firdawati, Alya Frimasika, Adella Vania Hutabarat, Juniarta Fransiska Liyani, Yolanda Afri Lorentino Togar Laut Mukaromah, Fili Nibras Anny Khabibah Nilasari, Ayunda Putri Nurul, Ari Nurul Fatimah Nuwun Priyono Prijanto, Whinarko Juli Retnosari Retnosari Retnosari, Retnosari Saputri, Septia Ragil Siti Arifah Siti Rokhaniyah Sugiharti, Rr. Retno Surytimur, Kartika Pradana Tyasningwuri, Elisabeth Meidiana Utami, Triane Vera Yulida Army Nurcahya