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All Journal Manajemen Sumber Daya Manusia Media Ekonomi dan Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmu Manajemen dan Akuntansi Terapan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Prima Abdika: Jurnal Pengabdian Masyarakat JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Transekonomika : Akuntansi, Bisnis dan Keuangan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Pengabdian Bukit Pengharapan Jejak: Jurnal Ekonomi dan Kebijakan Jurnal Analisis Bisnis Ekonomi
Astutik, Erni Puji
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Pelatihan Manajemen Keuangan Berbasis Software Akuntansi Untuk BUMDES Dalam Mengelola Wisata Jalan Tol. Ratnasari, Emma Dwi; Arifah, Siti; Retnosari, Retnosari; Astutik, Erni Puji; Nilasari, Ayunda Putri; Rokhaniyah, Siti
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i2.6159

Abstract

Desa Wonolelo di Kecamatan Sawangan, Kabupaten Magelang, memiliki potensi wisata yang cukup menjanjikan melalui destinasi Jalan Tol Kahyangan. Namun, dalam pengelolaannya, BUMDes "Mekar Sembada Mulya" masih menghadapi berbagai kendala, terutama dalam pencatatan keuangan yang belum sistematis dan minimnya pemahaman tentang manajemen keuangan berbasis digital. Permasalahan ini menghambat optimalisasi pendapatan dan keberlanjutan pengelolaan kawasan wisata tersebut. Menanggapi hal tersebut, program pengabdian masyarakat ini dilaksanakan untuk meningkatkan literasi keuangan dan keterampilan manajemen keuangan digital bagi pengelola BUMDes. Program pengabdian masyarakat ini dirancang guna memperluas pemahaman masyarakat dalam literasi keuangan dan keterampilan manajemen keuangan di BUMDes "Mekar Sembada Mulya", khususnya dalam pengelolaan kawasan wisata Jalan Tol Kahyangan. Melalui program pelatihan berbasis perangkat lunak akuntansi, peserta dilatih untuk memahami dasar-dasar akuntansi dan penggunaan teknologi dalam pencatatan keuangan. Metode yang digunakan adalah pendekatan campuran, yang mencakup penilaian kuantitatif pra dan pasca pembinaan serta interviu kualitatif dengan partisipan dan pemangku kepentingan. Pelatihan ini menghasilkan peningkatan yang substansial dalam pemahaman akuntansi serta penggunaan perangkat lunak, serta umpan balik positif mengenai relevansi materi pelatihan. Meskipun demikian, tantangan dalam pengelolaan kegiatan pariwisata masih perlu diatasi. Rekomendasi untuk keberlanjutan praktik manajemen keuangan yang baik mencakup pelatihan tindak lanjut dan pengembangan modul yang lebih spesifik. Kegiatan ini berpotensi menjadi contoh bagi inisiatif sejenis di daerah lain, mendukung pengelolaan dana desa yang lebih efektif. Dengan demikian kegiatan ini diharapkan menjadi model yang dapat direplikasi di wilayah desa lain untuk mendukung tata kelola keuangan desa yang lebih transparan dan akuntabel.  
Determinants of the poor household decision to own Micro-Small Enterprise (MSEs) Prijanto, Whinarko Juli; Sugiharti, Rr. Retno; Khabibah, Nibras Anny; Astutik, Erni Puji
JEJAK Vol. 17 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v17i1.3160

Abstract

Household empowerment is an effort to increase family income, especially for poor households. Entrepreneurial activities in the household are expected to encourage independence and social mobility in poor households. This novel research analysed the decision-making behaviour of households owning a business through the probability function of micro and small business owners in poor households in Magelang City. The study will have implications for the design of policy planning related to poverty alleviation, especially regarding increasing entrepreneurship in poor households. Using the 2019 SUSEE database obtained from the Government of Magelang, this study can be concluded that the higher the age and education of the head of a household the greater the opportunity to decide to own a business. The main factor that encourages poor households to own a business is the ease of access to capital. The research findings show that households that have access to credit are proven to be more motivated to own a business. In addition, the more dominant family members have cell phones, the more likely a household is to own a business. From this research, the policy implications that can be carried out are intensifying and ease of providing business capital for micro-enterprises, providing training and coaching, especially in starting businesses for poor households based on simple technology. Owning MSEs has the potential and opportunity to improve the welfare of poor households through business ownership in the form of micro and small businesses.
Pengembangan Bisnis melalui Implementasi “Buger Steng” Pembukuan, Labeling, dan Pengemasan pada Makanan Ringan Lenteng Prihastiwi, Diah Agustina; Astutik, Erni Puji
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.3919

Abstract

Usaha mikro, kecil, dan menengah produk makanan ringan lenteng di Desa Sukosari, Kecamatan Bandongan, Kabupaten Magelang menghadapi tantangan dalam hal pengemasan dan pelabelan produk, serta pengelolaan keuangan sehingga dapat menghambat pertumbuhan dan daya saing mereka. Program kemitraan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada mitra UMKM produsen makanan ringan lenteng tentang praktik yang baik dalam pengemasan dan pelabelan produk, serta pembukuan sederhana. Program pengabdian ini membekali peserta dengan pengetahuan dan keterampilan untuk meningkatkan penyajian produk melalui pengemasan dan pelabelan produk yang baik sehingga dapat menarik konsumen, menjaga kualitas produk, dan meningkatkan nilai jual, serta menerapkan praktik pembukuan yang efektif. Metode pengabdian yang digunakan yaitu melalui pelatihan, pendampingan, praktik implementasi, dan monitoring serta evaluasi program. Hasil yang diperoleh dari program pengabdian ini yaitu adanya inovasi label dan pengemasan produk yang lebih menarik, informatif, menjaga kualitas produk, dan meningkatkan nilai serta jumlah penjualan produk. Selain itu, mitra dapat dengan mudah mengetahui perkembangan usahanya melalui sistem pembukuan sederhana.
Penguatan UMKM Produk Herbal melalui Penerapan Proses Produk Halal dan Pemasaran Digital Prihastiwi, Diah Agustina; Astutik, Erni Puji
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i3.4571

Abstract

The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still done by going door-to-door. Thus far, halal goods and equipment have been used in the traditional production of herbal products. On the other hand, the UMKM owners will have more chances to grow the marketing network if the products have received halal certification. Additionally, the owners hope to grow their company by reaching a larger market with herbal items. Thus, to increase market penetration, digital marketing training is required. This community service program aims to support traditional herbal product producers with digital marketing and the implementation of the halal product process. Giving training and supervision on the halal certification procedure for UMKM owners and the usage of suitable digital marketing constitutes this community service. Partners receive training on the benefits of registering halal items, the necessity of a halal product certification process, and how to use digital marketing tools. Herbal product entrepreneurs can identify and fulfil the requirements for the halal product process and implement marketing strategies by using digital media with the help of the training and mentorship programs offered. The result of this program showed an increase in the quantity and value of the products. Sales of herbal products have now spread to Yogyakarta due to the increasingly wide marketing area and increasing customer trust in the quality and halal-ness of the products.
Dampak Liquidity pada Hubungan antara Sustainability Reporting dan Kinerja Keuangan (Studi pada Perusahaan Manufaktur BEI) Retnosari, Retnosari; Nurcahya, Yulida Army; Astutik, Erni Puji
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.733

Abstract

Purpose of this study is to test and empirically prove the effect of sustainability reporting and liquidity on financial performance, as well as the impact of liquidity on the relationship between sustainability reporting and financial performance. The population of this study were all manufacturing companies listed on the Indonesian stock exchange in 2016-2018 with purposive sampling as the basis for research sampling. The hypothesis in this study was tested using Moderating Regression Analysis. The results showed that the sustainability reporting variable had an influence on financial performance, and the liquidity variable had no effect on financial performance and did not moderate the effect of the sustainability reporting variable on financial performance
Increased E-commerce and Fintech Transactions During the Covid-19 Pandemic Nilasari, Ayunda Putri; Retnosari, Retnosari; Panggiarti, Endang Kartini; Astutik, Erni Puji
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.5963

Abstract

Activity restrictions to suppress the spread of the Covid-19 virus have made people take advantage of existing technology as well as the emergence of e-commerce and the ease of transactions creating business opportunities that greatly assist people in meeting their needs without having to leave the house and interact with many people. Researchers want to know the influence of the development of fintech, e-commerce, delivery services, lifestyle and banking security on meeting the online needs of the millennial community among students. The research method used is quantitative research with a sample of millennial society from Tidar University and Stekom University students. Various e-commerce applications, social media, fintech and online transportation are the most widely used by respondents 94.2% shoppe, 49.7% whatsapp and grab. Technological sophistication affects lifestyle in meeting needs during the pandemic because more than 75% answered agree and 45% strongly agreed. The lifestyle of today's society by utilizing technology becomes faster, more effective and efficient because more than 75% answered agree and 50% answered strongly agree. Respondents from Tidar University and Stekom University operate e-commerce applications that are available by taking advantage of the ease of transactions, 90% agree. The results of student responses to promos or free shipping coupons made them interested in making online purchases, 80% answered strongly agree. The results of the survey of student respondents regarding the security and ease of payment from banking services to conduct transactions either through e-banking or top up answered 75% agreed.
The Effect of Product Quality, Business Capital, and Digital Marketing on MSME Development in Indonesia Astutik, Erni Puji; Laut, Lorentino Togar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4205

Abstract

Micro, small, and medium enterprises in Magelang Regency face challenges in maintaining competitiveness due to limited access to quality raw materials, capital, and effective marketing strategies. Digital tools, such as social media and digital payments, have transformed consumer behavior, offering opportunities for business growth. This study aims to evaluate the impact of product quality, business capital, and digital-based marketing on the development of micro, small, and medium enterprises in Magelang Regency. A quantitative approach was used, with data collected from 40 enterprises through questionnaires and analyzed using multiple linear regression. The findings show that digital-based marketing significantly enhances enterprise development, particularly in increasing sales turnover and customer growth. In contrast, product quality and business capital have no significant impact, likely due to local market preferences for affordable products and the use of capital for daily operations. These results suggest that digital marketing is a key driver of growth for micro, small, and medium enterprises in Magelang Regency. The study concludes that enterprise owners should prioritize digital marketing strategies, such as using social media and e-commerce platforms, to boost competitiveness, while policymakers should support digital literacy programs to strengthen the local economy.
Analisis Kapabilitas Teknologi Informasi Terhadap Kinerja Bisnis Ukm Dengan Orientasi Pelanggan Sebagai Variabel Intervening (Studi pada UKM Sektor Manufaktur di Wilayah Solo Raya) Sidiq, Ahmad; Astutik, Erni Puji
Media Ekonomi dan Manajemen Vol 32, No 1 (2017): Peningkatan Kapabilitas Bisnis Berorientasi Kepuasan Pelanggan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.336 KB) | DOI: 10.24856/mem.v32i1.467

Abstract

AbstaksiPenelitian ini menguji pengaruh kapabilitas teknologi informasi terhadap kinerja bisnis UKM dengan orientasi pelanggan berperan sebagai mediasi dari hubungan keduanya. Kinerja bisnis UKM yang baik akan memperkuat eksistensi UKM dalam pasar domestik dan meningkatkan kemampuan bersaing secara imbang dalam pasar internasional. Populasi penelitian ini adalah UKM sektor manufaktur di wilayah Solo Raya sebanyak 505 perusahaan dengan sampel 120 UKM. Teknik sampling yang digunakan adalah probability sampling dengan data primer yang bersumber dari pemilik UKM yang mengetahui kondisi penggunaan teknologi informasi dan orientasi pelanggan dalam perusahaan. Metode yang digunakan untuk menganalisa data adalah model persamaan struktural (SEM) dengan bantuan Partial Least Square (PLS). Hasil analisis data menunjukkan kinerja bisnis dapat dijelaskan oleh kapabilitas tehnologi informasi dan orientasi pelanggan sebesar 54%. Hasil pengujian hipotesis menunjukkan kapabilitas teknologi informasi berpengaruh positif pada orientasi pelanggan dan kinerja bisnis. Selain itu orientasi pelanggan berpengaruh pada kinerja. Adapun orientasi pelanggan dapat berperan sebagai mediasi dalam hubungan antara kapabilitas teknologi informasi dan kinerja bisnis. Kata Kunci : Kapabilitas Teknologi Informasi, Orientasi Pelanggan, Kinerja Bisnis Abstract This study examines the effect of information technology capabilities on the performance of the SME business with customer orientation serves as the mediation of the relationship between information technology capabilities and business performance. SME business performance that will either reinforce the existence of SMEs in the domestic market and increase the ability to compete in balance in the international market. The study population was in the manufacturing sector in the region of Solo Raya as 505 companies with a sample of 120 SMEs. The sampling technique used is the probability sampling with primary data sourced from small business owners who know the conditions of the use of information technology and customer orientation within the company. The method used to analyze the data is structural equation modeling (SEM) with the help of Partial Least Square (PLS). The result showed business performance can be explained by the capabilities of information technology and customer orientation by 54%. Hypothesis testing results showed the capabilities of information technology has positive effect on customer orientation and business performance. Besides customer orientation effect on performance. The customer orientation can serve as mediating in the relationship between information technology capabilities and business performance.Key Words: Capability of Information Technology, Customer Orientation, Business Performance
ANALISIS FAKTOR YANG MELATARBELAKANGI KONSOLIDASI DI PT. BANK MANDIRI (PERSERO) TBK Saputri, Septia Ragil; Liyani, Yolanda Afri; Astutik, Erni Puji
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.417

Abstract

After more than 2 years, Indonesia was hit by the Covid-19 pandemic, along with the decline in Covid-19 cases and a transition period, namely the easing of policies issued by the government aimed at starting the national economy. In this transition period, creative MSME actors must continue to struggle and take advantage of opportunities so that the business they run can survive and even develop. This study intends to find out how much impact and utilization it has on the creative economy, both creative economy products and policies issued by the government during the Covid-19 transition period. This research or research uses a qualitative approach. The data in this study used primary data and secondary data, secondary data was obtained through interviews, while secondary data to strengthen the first data used journal articles, and trusted websites, namely government sites. This study shows that there are various impacts of the creative economy on the sustainability of MSMEs in this transition period, both from policies and products that are the goals of MSME development in Indonesia.
ANALISIS PENGARUH PINJAMAN DARI PIHAK ASING TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Nurwulian, Zain; Astutik, Erni Puji
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1426

Abstract

This study aims to analyze the effect of loans from foreign parties on economic growth in Indonesia. This study used a qualitative method with a literature review approach. The results of this study show that economic growth in Indonesia is significantly influenced by loans to foreigners. This loan is used as a source of coffers for development, especially to overcome the imbalance of domestic savings and investment. This loan also helps increase the efficiency, effectiveness and productivity of economic activities for the benefit of the people.
Co-Authors Ahmad Sidiq Arini, Sulistyo Chaidir Iswanaji Diah Agustina Prihastiwi Emma Dwi Ratnasari Endang Kartini Panggiarti Fahadha, Rizqa Ula Firdawati, Alya Hutabarat, Juniarta Fransiska Liyani, Yolanda Afri Lorentino Togar Laut Mukaromah, Fili Nibras Anny Khabibah Nilasari, Ayunda Putri Nurul, Ari Nurul Fatimah Nurwulian, Zain Nuwun Priyono Prijanto, Whinarko Juli Retnosari Retnosari, Retnosari Saputri, Septia Ragil Siti Arifah Siti Rokhaniyah Sugiharti, Rr. Retno Surytimur, Kartika Pradana Tyasningwuri, Elisabeth Meidiana Utami, Triane Vera Yulida Army Nurcahya