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Pengembangan Bisnis melalui Implementasi “Buger Steng” Pembukuan, Labeling, dan Pengemasan pada Makanan Ringan Lenteng Prihastiwi, Diah Agustina; Astutik, Erni Puji
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.3919

Abstract

Usaha mikro, kecil, dan menengah produk makanan ringan lenteng di Desa Sukosari, Kecamatan Bandongan, Kabupaten Magelang menghadapi tantangan dalam hal pengemasan dan pelabelan produk, serta pengelolaan keuangan sehingga dapat menghambat pertumbuhan dan daya saing mereka. Program kemitraan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan kepada mitra UMKM produsen makanan ringan lenteng tentang praktik yang baik dalam pengemasan dan pelabelan produk, serta pembukuan sederhana. Program pengabdian ini membekali peserta dengan pengetahuan dan keterampilan untuk meningkatkan penyajian produk melalui pengemasan dan pelabelan produk yang baik sehingga dapat menarik konsumen, menjaga kualitas produk, dan meningkatkan nilai jual, serta menerapkan praktik pembukuan yang efektif. Metode pengabdian yang digunakan yaitu melalui pelatihan, pendampingan, praktik implementasi, dan monitoring serta evaluasi program. Hasil yang diperoleh dari program pengabdian ini yaitu adanya inovasi label dan pengemasan produk yang lebih menarik, informatif, menjaga kualitas produk, dan meningkatkan nilai serta jumlah penjualan produk. Selain itu, mitra dapat dengan mudah mengetahui perkembangan usahanya melalui sistem pembukuan sederhana.
Penguatan UMKM Produk Herbal melalui Penerapan Proses Produk Halal dan Pemasaran Digital Prihastiwi, Diah Agustina; Astutik, Erni Puji
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i3.4571

Abstract

The decades-old herbal products are one of the potentials owned by Trasan Village, Bandongan District, Magelang Regency. Because of the products’ perceived efficacy, their longevity is assured. The products have not received halal certification, thus one of the issues these businesses face is that marketing is still done by going door-to-door. Thus far, halal goods and equipment have been used in the traditional production of herbal products. On the other hand, the UMKM owners will have more chances to grow the marketing network if the products have received halal certification. Additionally, the owners hope to grow their company by reaching a larger market with herbal items. Thus, to increase market penetration, digital marketing training is required. This community service program aims to support traditional herbal product producers with digital marketing and the implementation of the halal product process. Giving training and supervision on the halal certification procedure for UMKM owners and the usage of suitable digital marketing constitutes this community service. Partners receive training on the benefits of registering halal items, the necessity of a halal product certification process, and how to use digital marketing tools. Herbal product entrepreneurs can identify and fulfil the requirements for the halal product process and implement marketing strategies by using digital media with the help of the training and mentorship programs offered. The result of this program showed an increase in the quantity and value of the products. Sales of herbal products have now spread to Yogyakarta due to the increasingly wide marketing area and increasing customer trust in the quality and halal-ness of the products.
Dampak Liquidity pada Hubungan antara Sustainability Reporting dan Kinerja Keuangan (Studi pada Perusahaan Manufaktur BEI) Retnosari, Retnosari; Nurcahya, Yulida Army; Astutik, Erni Puji
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 2 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i2.733

Abstract

Purpose of this study is to test and empirically prove the effect of sustainability reporting and liquidity on financial performance, as well as the impact of liquidity on the relationship between sustainability reporting and financial performance. The population of this study were all manufacturing companies listed on the Indonesian stock exchange in 2016-2018 with purposive sampling as the basis for research sampling. The hypothesis in this study was tested using Moderating Regression Analysis. The results showed that the sustainability reporting variable had an influence on financial performance, and the liquidity variable had no effect on financial performance and did not moderate the effect of the sustainability reporting variable on financial performance
Increased E-commerce and Fintech Transactions During the Covid-19 Pandemic Nilasari, Ayunda Putri; Retnosari, Retnosari; Panggiarti, Endang Kartini; Astutik, Erni Puji
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.5963

Abstract

Activity restrictions to suppress the spread of the Covid-19 virus have made people take advantage of existing technology as well as the emergence of e-commerce and the ease of transactions creating business opportunities that greatly assist people in meeting their needs without having to leave the house and interact with many people. Researchers want to know the influence of the development of fintech, e-commerce, delivery services, lifestyle and banking security on meeting the online needs of the millennial community among students. The research method used is quantitative research with a sample of millennial society from Tidar University and Stekom University students. Various e-commerce applications, social media, fintech and online transportation are the most widely used by respondents 94.2% shoppe, 49.7% whatsapp and grab. Technological sophistication affects lifestyle in meeting needs during the pandemic because more than 75% answered agree and 45% strongly agreed. The lifestyle of today's society by utilizing technology becomes faster, more effective and efficient because more than 75% answered agree and 50% answered strongly agree. Respondents from Tidar University and Stekom University operate e-commerce applications that are available by taking advantage of the ease of transactions, 90% agree. The results of student responses to promos or free shipping coupons made them interested in making online purchases, 80% answered strongly agree. The results of the survey of student respondents regarding the security and ease of payment from banking services to conduct transactions either through e-banking or top up answered 75% agreed.
ANALISIS PENGARUH PINJAMAN DARI PIHAK ASING TERHADAP PERTUMBUHAN EKONOMI DI INDONESIA Nurwulian, Zain; Astutik, Erni Puji
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1426

Abstract

This study aims to analyze the effect of loans from foreign parties on economic growth in Indonesia. This study used a qualitative method with a literature review approach. The results of this study show that economic growth in Indonesia is significantly influenced by loans to foreigners. This loan is used as a source of coffers for development, especially to overcome the imbalance of domestic savings and investment. This loan also helps increase the efficiency, effectiveness and productivity of economic activities for the benefit of the people.