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All Journal Aktiva : Jurnal Akuntansi dan Investasi Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of Education Transportation and Business
Situmorang, Ninda Rohani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Transportation

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THE EFFECT OF SERVICE QUALITY ON CONSUMER LOYALTY OF MIE GACOAN MEDAN PANCING Meiriza, Mica Siar; Sitanggang, Rexsy Mardohot; Tambunan, Rahel Marito; Situmorang, Ninda Rohani; Manalu, Lija Tanjung; Pratiwi, Dian Maulina
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1109

Abstract

This study explores and analyzes the influence of service quality on consumer loyalty at the semi-fast food restaurant, Mie Gacoan Medan Pancing. Using a quantitative approach, this study relied on primary data collected through a questionnaire from 100 respondents. The questionnaire was distributed both directly at the restaurant location and online through the WhatsApp platform, with a Likert scale of 1–5 to measure respondents' perceptions of service quality and consumer loyalty. Data analysis was carried out with the help of SPSS version 27 software, including validity and reliability tests to ensure instrument quality, normality tests to test data distribution, and simple linear regression to evaluate the influence of service quality on consumer loyalty. The study also conducted a determination test (R²) to assess the contribution of the independent variables to the dependent variable. The results showed that service quality had a positive and significant influence on consumer loyalty, with a significance value of 0.001. Service quality accounted for 58.4% of the variation in consumer loyalty. This research makes an important contribution to the development of service improvement strategies in the semi-fast food restaurant sector, particularly for Mie Gacoan managers. Additionally, the findings of this study are expected to enrich the literature related to service quality management and consumer loyalty in the culinary industry, especially in the local context. These results open up opportunities for further research to explore other variables that may also affect consumer loyalty in the industry.
PENGARUH ROA, ROE DAN PBV TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2022-2024 Sitanggang, Rexsy Mardohot; Sitanggang, Karolin Gabrela; Situmorang, Ninda Rohani; Sihaloho, Rebecca Putri; Manalu, Lija Tanjung; Sirait, Dita Eka Pertiwi
Aktiva : Jurnal Akuntansi dan Investasi Vol 10, No 2 (2025): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v10i2.2890

Abstract

The divergent stock price movements of large-cap banks during the 2022-2024 economic recovery indicate a market anomaly that demands a re-evaluation of fundamental indicators' relevance. This study aims to examine the effect of Return on Assets (ROA), Return on Equity (ROE), and Price to Book Value (PBV) on banking stock prices listed on the Indonesia Stock Exchange during the 2022-2024 period . The research method employs a quantitative causal approach with a purposive sampling technique, yielding 10 sample companies with a total of 30 observations. Data analysis was conducted using panel data regression with the Random Effect Model assisted by EViews 13 software. The results show that ROA and PBV have a positive and significant effect on stock prices, while ROE has a negative and significant influence. Simultaneously, the three variables explain 77.76% of stock price variations. These findings validate signaling theory but highlight that investors are now more selective in responding to high-risk equity profitability.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Koperasi Fakultas Ekonomi Universitas Negeri Medan Wulandari, Artika; Situmorang, Ninda Rohani; Ramadhani, Aulia; Kartika, Rina; Maulana, Abim Khaffi; Wardani, Nurul
Journal of Education Transportation and Business Vol 2, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7609

Abstract

Studi ini memiliki tujuan untuk menguraikan dampak dari standar pelayanan terhadap tingkat kepuasan konsumen di Koperasi Fakultas Ekonomi Universitas Negeri Medan. Metodologi yang diadopsi dalam penelitian ini adalah deskriptif asosiatif dengan menggunakan pendekatan kuantitatif. Populasi yang diteliti terdiri dari mahasiswa Program Studi Manajemen yang telah memanfaatkan layanan koperasi, dengan sampel yang berjumlah 35 responden yang diambil menggunakan teknik purposive sampling. Data diperoleh melalui kuesioner yang dirancang berdasarkan lima aspek kualitas pelayanan serta lima indikator kepuasan pelanggan. Analisis data dilakukan melalui penggunaan regresi linear sederhana. Temuan dari studi ini mengindikasikan bahwa mutu layanan mempunyai dampak positif dan signifikan terhadap kepuasan konsumen, dengan tingkat signifikansi sebesar 0,001 serta koefisien regresi senilai 0,528. Dalam penjelasan secara deskriptif, aspek pendorong (tangibles) memperoleh nilai tertinggi mencapai 73,33%, sementara dimensi responsivitas (responsiveness) menjadi yang terendah dengan 65,56%. Pada aspek kepuasan pelanggan, indikator yang menunjukkan kualitas layanan memperoleh nilai tertinggi mencapai 78,33%, sedangkan indikator yang berkaitan dengan kualitas produk dan harga menduduki posisi terendah dengan angka 72,22%. Nilai koefisien determinasi (R Square) yang mencapai 0,269 mengindikasikan bahwa kualitas layanan dapat menjelaskan 26,9% variasi dalam kepuasan pelanggan, sementara sisanya dipengaruhi oleh faktor-faktor lain yang berada di luar lingkup penelitian ini. Oleh karena itu, semakin baik pelayanan yang disediakan oleh koperasi, maka tingkat kepuasan mahasiswa selaku pelanggan juga akan semakin meningkat.
Co-Authors Aulia Ramadhani Kartika, Rina Manalu, Lija Tanjung Maulana, Abim Khaffi Meiriza, Mica Siar Pratiwi, Dian Maulina Sihaloho, Rebecca Putri Sirait, Dita Eka Pertiwi Sitanggang, Karolin Gabrela Sitanggang, Rexsy Mardohot Tambunan, Rahel Marito Wardani, Nurul Wulandari, Artika