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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Aktiva : Jurnal Akuntansi dan Investasi Jurnal Ilmiah Wahana Pendidikan Jurnal Riset Akuntansi dan Bisnis Indonesia
Manalu, Lija Tanjung
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Optimalisasi Motivasi dan Pelatihan Kerja Dalam Meningkatkan Kinerja Karyawan Pada Perusahaan Harmen, Hilma; Syahreza, Dina Sarah; Nuraina, Azra Lena; Pratiwi, Dian Maulina; Manurung, Indah Syahpitri; Manalu, Lija Tanjung; Warasati, Rina Kartika; Sikumbang, Riska Zunaidah
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14587596

Abstract

This study aims to explore and synthesize findings from various previous studies related to optimizing work motivation and training in improving employee performance in companies. A literature review was conducted by analyzing 15 relevant research articles using a qualitative approach. The review results indicate that work motivation is influenced by intrinsic factors such as achievement, recognition, the work itself, as well as extrinsic factors such as administration, policies, salary, and working conditions. Some motivation theories discussed include Maslow's hierarchy of needs theory, Herzberg's two-factor theory, and contemporary motivation theories. Meanwhile, the types of job training identified include on-the-job training, off-the-job training, technical & technology training, as well as problem-solving and interpersonal skills training. Job training has been shown to have a positive influence in increasing employees' knowledge, skills and performance.
Analisis Pengaruh Jumlah Penduduk terhadap Jumlah Kemiskinan Menggunakan Metode Regresi di Sumatera Utara (2018-2022) Wulandari, Artika; Mahyundari, Adha; Meiriza, Mica Siar; Nst, Azri Nuansa Indah; Pangaribuan, Alexander Sabastian; Siregar, Ade Mima Zakia; Manalu, Lija Tanjung
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengeksplor hubungan antara jumlah penduduk dan kemiskinan di Sumatera Utara selama periode 2018-2022 menggunakan metode regresi linear sederhana. Data sekunder diperoleh dari Badan Pusat Statistik (BPS) Kota Medan. Variabel bebas adalah persentase populasi, sementara variabel terikat adalah persentase penduduk miskin. Dari hasil analisis, tidak ditemukan hubungan signifikan antara populasi dan kemiskinan di wilayah tersebut. Namun, penelitian ini memberikan wawasan lebih mendalam mengenai faktor-faktor yang mempengaruhi kemiskinan, termasuk distribusi penduduk dan karakteristik demografis lainnya. Hasil studi ini dapat menjadi dasar untuk menyusun strategi yang lebih efektif dalam menurunkan angka kemiskinan dan memperbaiki kesejahteraan masyarakat secara keseluruhan, terutama dalam konteks pengembangan ekonomi di Sumatera Utara. Penelitian lanjutan bisa mencakup variabel lain seperti tingkat pendidikan, akses layanan kesehatan, serta faktor sosial dan budaya untuk mendapatkan pemahaman yang lebih menyeluruh mengenai masalah kemiskinan di wilayah ini.
THE EFFECT OF SERVICE QUALITY ON CONSUMER LOYALTY OF MIE GACOAN MEDAN PANCING Meiriza, Mica Siar; Sitanggang, Rexsy Mardohot; Tambunan, Rahel Marito; Situmorang, Ninda Rohani; Manalu, Lija Tanjung; Pratiwi, Dian Maulina
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 1 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i1.1109

Abstract

This study explores and analyzes the influence of service quality on consumer loyalty at the semi-fast food restaurant, Mie Gacoan Medan Pancing. Using a quantitative approach, this study relied on primary data collected through a questionnaire from 100 respondents. The questionnaire was distributed both directly at the restaurant location and online through the WhatsApp platform, with a Likert scale of 1–5 to measure respondents' perceptions of service quality and consumer loyalty. Data analysis was carried out with the help of SPSS version 27 software, including validity and reliability tests to ensure instrument quality, normality tests to test data distribution, and simple linear regression to evaluate the influence of service quality on consumer loyalty. The study also conducted a determination test (R²) to assess the contribution of the independent variables to the dependent variable. The results showed that service quality had a positive and significant influence on consumer loyalty, with a significance value of 0.001. Service quality accounted for 58.4% of the variation in consumer loyalty. This research makes an important contribution to the development of service improvement strategies in the semi-fast food restaurant sector, particularly for Mie Gacoan managers. Additionally, the findings of this study are expected to enrich the literature related to service quality management and consumer loyalty in the culinary industry, especially in the local context. These results open up opportunities for further research to explore other variables that may also affect consumer loyalty in the industry.
PENGARUH ROA, ROE DAN PBV TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2022-2024 Sitanggang, Rexsy Mardohot; Sitanggang, Karolin Gabrela; Situmorang, Ninda Rohani; Sihaloho, Rebecca Putri; Manalu, Lija Tanjung; Sirait, Dita Eka Pertiwi
Aktiva : Jurnal Akuntansi dan Investasi Vol 10, No 2 (2025): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v10i2.2890

Abstract

The divergent stock price movements of large-cap banks during the 2022-2024 economic recovery indicate a market anomaly that demands a re-evaluation of fundamental indicators' relevance. This study aims to examine the effect of Return on Assets (ROA), Return on Equity (ROE), and Price to Book Value (PBV) on banking stock prices listed on the Indonesia Stock Exchange during the 2022-2024 period . The research method employs a quantitative causal approach with a purposive sampling technique, yielding 10 sample companies with a total of 30 observations. Data analysis was conducted using panel data regression with the Random Effect Model assisted by EViews 13 software. The results show that ROA and PBV have a positive and significant effect on stock prices, while ROE has a negative and significant influence. Simultaneously, the three variables explain 77.76% of stock price variations. These findings validate signaling theory but highlight that investors are now more selective in responding to high-risk equity profitability.
Pengaruh Promosi Digital terhadap Keputusan Pembelian Produk Kopi Kenangan pada Prodi Manajemen Stambuk 2023 Universitas Negeri Medan Putri, Nazwa Aulia; Manurung, Indah Sapitri; Fiqri, Muhammad Ilham; Manalu, Lija Tanjung; Sembiring, Enzi Anatasya Br; Wardani, Nurul
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1356

Abstract

This study analyzes the influence of digital promotion on the purchasing decisions of 2023 cohort students of the Management Study Program at Universitas Negeri Medan in buying Kopi Kenangan products. The research addresses the increasing reliance on digital marketing among young consumers and the need to understand how online promotional strategies shape their purchasing behavior. A quantitative method with an associative approach was used, involving 100 respondents selected from a population of 935 students through the Slovin formula. Data were collected using a structured Likert-scale questionnaire and analyzed through simple linear regression after the normality and linearity assumptions were met. The results indicate that digital promotion has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.456 and a significance level of 0.000. This finding demonstrates that more engaging, clear, and interactive promotional content is strongly associated with a higher likelihood of students purchasing Kopi Kenangan products. Overall, the study highlights the essential role of digital promotion in influencing consumer decisions, particularly among students who are active users of online platforms. The findings suggest that businesses need to continuously enhance their digital promotional strategies to maintain relevance and strengthen consumer engagement.
Co-Authors Fiqri, Muhammad Ilham Hilma Harmen Mahyundari, Adha Manurung, Indah Sapitri Manurung, Indah Syahpitri Meiriza, Mica Siar Nst, Azri Nuansa Indah Nuraina, Azra Lena Pangaribuan, Alexander Sabastian Pratiwi, Dian Maulina Putri, Nazwa Aulia Sembiring, Enzi Anatasya Br Sihaloho, Rebecca Putri Sikumbang, Riska Zunaidah Sirait, Dita Eka Pertiwi Siregar, Ade Mima Zakia Sitanggang, Karolin Gabrela Sitanggang, Rexsy Mardohot Situmorang, Ninda Rohani Syahreza, Dina Sarah Tambunan, Rahel Marito Warasati, Rina Kartika Wardani, Nurul Wulandari, Artika