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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Sustainable Tourism and Entrepreneurship Journal of Business on Hospitality and Tourism Jurnal Manajemen Strategis Journal of Rural Tourism (JoRT)
Musadad Musadad
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Crisis survival strategies: how a hotel survives during the Covid-19 pandemic Musadad, Musadad
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 4 (2020): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i4.402

Abstract

Purpose: This study identified and explored the strategies developed by a four-star hotel in Central Java Province - Indonesia for surviving the Covid-19 pandemic. Methodology: This qualitative study collected data from an in-depth interview with the hotel’s Head of FO Department, which were analyzed inductively. Results: The hotel focused its survival strategies on four areas or aspects, including organizational targets, human resources, products and services, and marketing communication. Limitation: This study is limited in two ways, i.e. data collection method and the number of informants. Contribution: This study contributes to enriching the strategies for mitigating the disastrous impacts of the Covid-19 pandemic on the hotel business. Keywords: Covid-19, Pandemic crisis, Survival strategies
Co-Authors Ali Yusuf, Furtasan Andani, Faradilla Anshori, M Faisal Ansyar, Afifah Fatin Aqmarina, Fildzah Atika Camalia, Rizki DIANTY RAHMAWATI, DIANTY Dwi Agus Kristianto Farhoney, Talitha Hayadi, Herawan Indria Angga Dianita Kusumawati, Fitri Dwi Maharani, Iris Fatia Maria Ulfa Mariaty Ibrahim Muhammad Reza Nurfikria, Ikrima Nurlena, Nurlena Oktina, Roma Silvia Pertiwi, Tania Purba, Tiona Saputra, Diki Wahyudi Sulistyo, Agung Wardana, Tutut Dwi Yudiandri, Tri Eko Yulistina, Mutia Asti