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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Sustainable Tourism and Entrepreneurship Journal of Business on Hospitality and Tourism Jurnal Manajemen Strategis Journal of Rural Tourism (JoRT)
Musadad Musadad
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENILAIAN PENGUNJUNG TERHADAP FASILITAS OBJEK WISATA DANAU CIPOGAS KABUPATEN ROKAN HULU Aqmarina, Fildzah Atika; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Facilitity is a component which can support the course of activities in a tourist destination. This study was conducted at Cipogas Lake Tourist Attraction which is located in the village of Sialang Jaya and Rambah Tengah Barat, District of Rokan Hulu. Cipogas Lake Tourist Attraction is a dam which has large rocks with a river flow from the foot of haorpit hill which is steep and rocky. Cipogas Lake as one of the tourist objects which has quite complete facilities, therefore it is necessary to assess the existing facilities in Cipogas Lake to determine visitior satisfaction and increase tourist visits. The goal of this study is to determine how the visitor’s assessment of the facilities of the Cipogas Lake Tourist Attraction in the District of Rokan Hulu. This study uses a quantitative descriptive method to explain the problems raised. As for the sample, it was 99 people who were taken using accidental sampling method. While the data collection techniques in this study are observation, questionnaires, and documentation using a Likers Scale as a measuring tool. Based on the results of this study, the facilities for the Cipogas Lake Tourist Attraction in the District of Rokan Hulu is in the fairly good category.Keywords : Tourism, Facility, Visitor, Tourist Attraction.
SALES PROMOTION TECHNIQUE IN SALES AND MARKETING DEPARTMENT HOTEL NOVOTEL PEKANBARU Anshori, M Faisal; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine Sales Promotion Techniques on sales volume and guest responses to products promoted by sales. This research was conducted at a four-star hotel (****), namely the Novotel Hotel Pekanbaru, Riau Province. The research method used in this research is quantitative descriptive method. To find out the responses of respondents with interview data collection techniques, questionnaires, observation and documentation. The results of this study, concluded that sales promotion techniques in the sales and marketing department of Novotel Pekanbaru Hotel is Good. Keywords: Promotion techniques, Guest Response, Sales and Marketing  
THE INFLUENCE OF INFORMATION ON @KEMENKES_RI INSTAGRAM ACCOUNT TOWARDS MASK PURCHASE DECISIONS AMONG INDONESIAN MILLENNIALS Dianita, Indria Angga; Camalia, Rizki; Musadad, Musadad; Nurfikria, Ikrima; Maharani, Iris Fatia
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 3 (2021): Edisi Juli
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.86 KB) | DOI: 10.52423/jikuho.v6i3.18094

Abstract

The Instagram account @kemenkes_ri is the official account of the Ministry of Health of the Republic of Indonesia which has been aggressively disseminating information on health protocols, including about the use of masks, during the Covid-19 pandemic. Along with the appeal to use masks, there is an increasing need to buy masks, including among the Indonesian millennials. Information is what consumers are looking for at an early stage in the purchase decision-making process. Therefore, this study aims to determine the influence of information on the @kemenkes_ri Instagram account towards mask purchase decisions among Indonesian millennials. The method used in this research is quantitative by distributing a survey to 100 respondents of Indonesian millennials. The data collected were analyzed using the Method of Successive Interval (MSI), normality test, homogeneity test, correlation coefficient test, determination coefficient test, simple linear regression analysis, and t test. The results of the analysis show that the information on the @kemenkes_ri Instagram account has a significant positive effect on mask purchase decisions among Indonesian millennials. Based on these results, it can be concluded that information can have an influence on consumer purchase decisions. 
PENGELOLAAN ARBORETUM WISATA GAMBUT DI KAMPUNG JAWA KECAMATAN BUKIT BATU KABUPATEN BENGKALIS Oktina, Roma Silvia; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The Peat Tourism Arboretum is the only peat tourism in Bengkalis, the location of the Peat Tourism Arboretum is in Kampung Jawa, Bukit Batu District. This study aims to (1) find out who the stakeholders in the Peat Tourism Arboretum are. (2) to describe the management of the Peat Tourism Arboretum. (3) to find out what are the obstacles in the management of the Peat Tourism Arboretum. This study uses qualitative methods, the data obtained by collecting data in the field. Data collection techniques were carried out by means of in-depth interviews, document studies, and observations. The analysis used in this research is data reduction, data presentation, and conclusion drawing. The results showed that the stakeholders in the Peat Tourism Arboretum were CSR Pertamina RU II Sungai Pakning, Sungai Pakning Urban village and Koperasi Tani Tunas Makmur Cooperative. Meanwhile, tourism management which includes planning, organizing, directing, and supervising shows that everything is going well. Finally, obstacles in tourism management include the COVID-19 pandemic, internal relations, damaged facilities and promotions. Kata Kunci: Peat Tourism Arboretum, Management, Stakeholder
PENILAIAN TAMU TERHADAP KUALITAS CAKE DI THE ZURI HOTEL PEKANBARU Yulistina, Mutia Asti; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi II Juli - Desember 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is entitled Guest Assessment of Cake Quality at The Zuri Hotel Pekanbaru. The formulation of the problem in this study is how guests evaluate the quality of the cake at The Zuri Hotel Pekanbaru and what are the obstacles in producing quality cake pastry at The Zuri Hotel Pekanbaru. The purpose of this study was to determine the guest's assessment of the quality of the cake at The Zuri Hotel Pekanbaru and the constraints in producing a quality pastry cake at The Zuri Hotel Pekanbaru. The method used is quantitative with descriptive analysis, data collection instruments used in this study were questionnaires and interviews. The population in this study were guests who enjoyed food at The Zuri Hotel Pekanbaru, amounting to 840 people with a research sample of 89 people. The results of the study concluded that the guest's assessment of the quality of the cake at The Zuri Hotel Pekanbaru was "high" with a percentage of 51.69% and the obstacles in producing quality pastry cakes were in the form of machine constraints, energy constraints and cake quality constraints due to the lack of cake mixing process is not good.   Keywords: Rating, Guest, quality of cake
PERUBAHAN ORGANISASI: MENGATASI RESISTENSI ATAS PERUBAHAN Musadad, Musadad; Hayadi, Herawan; Ali Yusuf, Furtasan
MANTRA (Jurnal Manajemen Strategis) Vol. 1 No. 2 (2024): Februari 2024
Publisher : Desanta Publisher

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Abstract

Organizational change is one thing that organizations cannot avoid. A dynamic organizational environment and high public demands for good quality services make public organizations have to be able to adjust to change. But unfortunately the changes that occurred are not always well received, and in fact there is a resistance. Through a post positivist approach, this qualitative research seeks to analyze how public sector organizations are able to overcome the resistance of existing changes so that changes can be carried out properly and successfully achieve the desired goals. Analysis is done through literature review on several books, publications, reports or relevant news. The results of the analysis indicate that the resistance of public organizations can be avoided by the readiness of the organization to deal with changes and supported by all members of the organization, especially leaders as drivers who will bring the organization from the status quo towards the desired change. In the level of practice these efforts can be carried out by building the mental readiness of the apparatus to always be ready to face changes and be balanced with the government's ability to make responsive change policies.
Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Sulistyo, Agung; Yudiandri, Tri Eko; Kusumawati, Fitri Dwi; Kristianto, Dwi Agus; Musadad, Musadad
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021255

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.
STRATEGIES FOR DEVELOPING MANGROVE ECOTOURISM IN RIAU PROVINCE, INDONESIA Musadad, Musadad; Ibrahim, Mariaty Ibrahim
Journal of Business on Hospitality and Tourism Vol. 5 No. 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i1.142

Abstract

Mengkapan Mangrove Ecotourism, located in Siak Regency, Riau Province, was once visited by a large number of visitors soon after it was opened for public in 2015. Nevertheless, since the beginning of 2016, the number of visitors has been drastically dropped. One of the causes of this unfortunate condition is that there is no established planning to guide the development of the mangrove ecotourism. Therefore, this study was aimed to formulate strategies for developing the Mengkapan Mangrove Ecotourism by using the SWOT analysis. The data was collected through conducting interviews with related stakeholders, distributing questionnaires to them, and performing field observations. The collected data was then analyzed inductively to capture the key strategy alternatives. Based on the results of SPACE Matrix and SWOT Matrix, this study formulates the following priority strategies: diversifying tourist attractions and promoting them massively by using online media, creating tour packages, and making a cooperation with travel agents.
THE EFFECT OF PRICE ON THE WATERPARK VISITORS’ SATISFACTION Ibrahim, Mariaty; Musadad, Musadad
Journal of Business on Hospitality and Tourism Vol. 5 No. 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i1.143

Abstract

The quality of a good or service is mostly determined by the consumers. Accordingly, satisfying consumers can be attained by providing good quality products which are not only affected by the service quality itself, but also by other factors, including price. Price issues faced by Queen Star Waterpark in Siak Regency of Riau Province in the past three years have decreased the number of visitors and raised visitors’ complaints. This study, therefore, was aimed at finding out the effect of price on visitor satisfaction. The data was collected through conducting interview with the waterpark manager and distributing questionnaires to 100 respondents as the samples chosen randomly through accidental sampling. To analyze the collected data, simple regression was used, while the hypothesis testing was performed through t-test and analysis of the coefficient of determination (R). The analysis results showed that the variable x (price) was proven to significantly affect the variable y (visitor satisfaction). This implies that the waterpark management should take this into consideration and adopt a new approach to pricing.
Factors supporting the success of community-based tourism in ciletuh geopark Nurlena, Nurlena; Musadad, Musadad
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.264

Abstract

Compared to 15 villages located in Ciletuh Geopark, Tamanjaya is the center of geotourism activities and the village has the most rapid progress, as well as has active tourism management. Therefore, this study was aimed to identify the factors supporting the success of the Community-Based Tourism (CBT) project in Tamanjaya Village and explore the community's constraints in participating in the project. The data was collected through observations and interviews with various stakeholders and local residents. The analysis results suggested that the success factor of the CBT project in Tamanjaya Village cannot be separated from some involved parties, ranging from the private sector, academia, and governmental institutions. Meanwhile, the local residents' barriers to participation in the tourism activities include the community's lack of interest in the tourism activities, busy activities in household affairs, and lack of tourism knowledge of Ciletuh Geopark.
Co-Authors Ali Yusuf, Furtasan Andani, Faradilla Anshori, M Faisal Ansyar, Afifah Fatin Aqmarina, Fildzah Atika Camalia, Rizki DIANTY RAHMAWATI, DIANTY Dwi Agus Kristianto Farhoney, Talitha Hayadi, Herawan Indria Angga Dianita Kusumawati, Fitri Dwi Maharani, Iris Fatia Maria Ulfa Mariaty Ibrahim Muhammad Reza Nurfikria, Ikrima Nurlena, Nurlena Oktina, Roma Silvia Pertiwi, Tania Purba, Tiona Saputra, Diki Wahyudi Sulistyo, Agung Wardana, Tutut Dwi Yudiandri, Tri Eko Yulistina, Mutia Asti