Article Per Year (5 Year)
p-Index From 2021 - 2026
1.363
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JHP17 (Jurnal Hasil Penelitian) Agregat: Jurnal Ekonomi dan Bisnis Jurnal Arajang PINISI Discretion Review Journal of Contemporary Governance and Public Policy Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Pinisi Business Administration Review Jurnal Abmas Journal Research of Social Science, Economics, and Management Jurnal Aktor
Didin, Didin
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Effect of Brand Awareness and Perceived Quality on User Loyalty Through Satisfaction as a Mediating Variable Didin, Didin
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1157

Abstract

This study aims to analyze the effect of Brand Awareness and Perceived Quality on the loyalty of Zahir Accounting Online users, with satisfaction as a mediating variable. The background of this study refers to the importance of building loyalty in an increasingly competitive digital accounting software market, where Brand Awareness and perceived quality are major factors in consumer decisions. The research uses a quantitative method with Partial Least Square Structural Equation Modeling (PLS-SEM) analysis, based on data from 60 respondents who are users of Zahir Accounting Online. The results show that Brand Awareness and Perceived Quality have a positive and significant effect on loyalty, and user satisfaction partially mediates this relationship. The R² value of 0.657 indicates that this model can explain 65.7% of user loyalty variance, indicating strong predictive power. These findings support Aaker's theory on the role of Brand Awareness and Perceived Quality in brand equity, as well as Oliver's theory on satisfaction as a link to consumer loyalty. This study emphasizes the importance of strategies to increase brand awareness, service quality, and user satisfaction as keys to maintaining the loyalty of digital accounting application users.
Co-Authors ., Suwirta Adia Purna, Zarni Ahmad Wahidiyat Haedar Aina, Asri Nur Alexsander Yandra, Alexsander Aliah, Nurul Aslinda, Aslinda Dudung Hadiwijaya Farida Sarimaya Haedar Akib Jayawarsa, A.A. Ketut Kamsori, Moch. Eryk Majid, Yusriaman Muhammad Guntur, Muhammad Priyo Susilo Reskiawaty, Siti Utami Rizal MI, Syamsul Rizal S, Muh. Sumaryam, Sumaryam Sutoyo, Agus Umran, La Ode Muhammad wahyuni wahyuni Yulifar, Leli Zarni Adia Purna