Article Per Year (5 Year)
p-Index From 2020 - 2025
1.556
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Channel : Jurnal Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Kajian Komunikasi PRofesi Humas Jurnal Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Communiverse Jurnal Manajemen Komunikasi DIALEKTIKA Tourism Scientific Journal Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Warta Ikatan Sarjana Komunikasi Indonesia eProceedings of Management
Fithrah Ali, Dini Salmiyah
Telkom University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi

 1 
The Influence of Electronic Word of Mouth on Somethinc Brand Image Among Millienial and Gen Z Madyna Zalza Azahra Suhajar; Dini Salmiyah Fithrah Ali; Amanda Bunga Gracia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3114

Abstract

The large number of people using Twitter to obtain information has resulted in several Twitter accounts using the autobase feature, such as the @ohmybautybank account. On the @ohmybautybank account, there are many discussions about cosmetic and skincare products. This study aims to measure how much influence Electronic Word of Mouth has on Brand Image Somewhat among Millennials and Gen Z (Study of Followers of the Ohmybautybank Twitter Account). The research method used was quantitative descriptive, using a probability sampling technique to 400 respondents was carried out by distributing questionnaires online to followers of the Twitter account @ohmybeautybank. Based on the results of the analysis of the Electronic Word of Mouth regression model on social media Twitter has a significant influence on Brand Image Something. Then the influence of Electronic Word of Mouth on Brand Image Something is 42.2% while the rest is influenced by other factors outside this study.
Co-Authors Amanda Bunga Gracia Annisa Pramitasari Arini Kusumawardhani Christhoper Rafael Butar Butar Dita Rachmawati Dita Rachmawati Ekadiputri, Syifa Aulia Emika Vallerie Huzafahmazidah Faishal, Muhammad Ariq Fitri, Velin Noer Gifthera Dwilestari Idola Perdini Putri Itca Istia Wahyuni Lenny Merantyca Madyna Zalza Azahra Suhajar Martha Tri Lestari Murti, Rara Ayu Mulia Ni Luh Putu Eka Putri Saraswati Nofia Nandha Rani Putri, Adinda Valisha Rara Ayu Mulia Murti Rohaida, Dinda Rahma Sucianty Dyah Astuti