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Sembiring, Carolina F.
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ANALISIS KEPUTUSAN PEMBELIAN DI TOKOPEDIA YANG DIPENGARUHI CELEBRITY ENDORSER, BRAND IMAGE, KELOMPOK REFERENSI DAN USIA Sembiring, Carolina F.; Priskila, Enia Karina; Mangani, Ktut Silvanita
Fundamental Management Journal Vol. 1 No. 03 (2016): FUNDAMENTAL management journal PISSN/EISSN 2540 -9220/2540-9816
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v1i03.230

Abstract

With higher dynamics of lifr makes people want everything quick and instant. It resulted with companies now starting to do e-commerce. The purpose of this research are to find out (1) celebrity endorser influence on purchasing decision in Tokopedia (2) brand image influence on purchasing decision in Tokopedia (3) reference group influence on purchasing decision in Tokopedia (4) age influence on purchasing decision in Tokopedia (5) celebrity endorser, brand image, reference group and age influences on purchasing decision in Tokopedia. Data were analyzed using Logistic Regression. The results of this research are (1) there is no significance influence between celebrity endorser and purchasing decision in Tokopedia. This is indicated by significant value 0.588 greater than 0.05 (2) ) there is significance influence between brand image and purchasing decision in Tokopedia. This is indicated by significant value 0.003 smaller than 0.05 (3) there is significance influence between reference group and purchasing decision in Tokopedia. This is indicated by significant value 0.000 smaller than 0.05 (4) there is no significance influence between age and purchasing decision in Tokopedia. This is indicated by significant value 0.186 greater than 0.05 (5) celebrity endorser, brand image, reference group and age together affect on purchasing decision in Tokopedia of 71.2%
ANALISIS KEPUASAN KONSUMEN TERHADAP PELAYANAN MINI MARKET INDOMARET CIPINANG ASEM DI KELURAHAN KEBON PALA KECAMATAN MAKASAR JAKARTA TIMUR Sitanggang, Herpina Roulina; Sembiring, Carolina F.; Rajagukguk, Wilson
Fundamental Management Journal Vol. 1 No. 03 (2016): FUNDAMENTAL management journal PISSN/EISSN 2540 -9220/2540-9816
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v1i03.233

Abstract

This study aims to determine how the level of customer satisfaction on service performance Indomaret Cipinang Asem. The data used in this study derived from primary data, ie data obtained by distributing questionnaires to 100 respondents. As for the secondary data obtained from the study of literature and other sources that is certainly related to this research. The method used in this study is the importance of performance analysisdengan using ANOVA tables for processing the data, while the data collection techniques using Likert scale questionnaire contained therein Cartesian diagram. Conclusions can be drawn based on the diagram Cartesian are attributes that are in quadrant A, the employees handling customer complaints properly, employees serve customers quickly, employees are scrupulous in airport shopping deals, priced accordingly between listed with the data in the computer, the availability of products in Indomaret Asem Cipinang complete, the product availability in Cipinang Indomaret Asem, the availability of adequate parking places. The attributes of the attribute that most influences customer dissatisfaction Indomaret Cipinang Asem is atibut 10 is a discrepancy between the price specified by the data on the computer. Advice can be given to Indomaret Cipinang Asem Kebon Pala is Better Indomaret Cipinang Asem Kebon Pala more attention and improve pelayananannya contained in the attributes in quadrant A, which mainly attributes 10 that is a discrepancy between listed with the data in the computer because these attributes important for customers but implementation in Cipinang Indomaret Asem not meet the interests of customers.
APAKAH KUALITAS LAYANAN BANK NEGARA INDONESIA FK UKI SUDAH MEMENUHI KEPUASAN MAHASISWA/I UKI? Sihaloho, Hotnauli; Sembiring, Carolina F.; Sidharta, Juaniva
Fundamental Management Journal Vol. 1 No. 04 (2016): FUNDAMENTAL management journal PISSN/EISSN 2540 -9220/2540-9816
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v1i04.234

Abstract

The growth of the banking sector in Indonesia is growing very rapidly. Banks are required to improve performance by increasing productivity and efficiency and quality of service to customers. Customers who were satisfied with the transaction with the bank would make transactions giving rise loyalty, otherwise customers who are not satisfied to leave and move into a competitor bank customers, the bank consequently decreased revenue. The purpose of the study is to examine and measure the service attributes which are compatible with the interests of students UKI compared to the performance of Bank Negara Indonesia.Keywords: satisfaction, quality of service.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI JUMLAH MAHASISWA DI FAKULTAS EKONOMI UNIVERSITAS KRISTEN INDONESIA Anggraini, Nenny; Sembiring, Carolina F.; Panjaitan, Robert
Fundamental Management Journal Vol. 2 No. 1 (2017): 2540-9220 (online) Volume:2 No.1 April 2017
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v2i1.353

Abstract

In this globalization era competition among universities to attract students getting tougher. It is therefore universities should further strenghten its marketing strategy, so that they can attract new students to decide to study in the Faculty of Economics, Christian University of Indonesia, Jakarta. This study aims to determine what factors are influencing numbers students in choosing education at Faculty of Economics, Christian University of Indonesia, Jakarta. The number of samples used in this study were 86 people who are students at the Faculty of Economics, Christian University of Indonesia, Jakarta. Sampling performed by the method of proportionate random sampling. Data were collected using questionnaires. Variables Measurement with Likert scale in 5 (five) scale and analysis with Multiple Reggression with dummy variable. The result shows that factors must consider by the student when decided the Economy Faculty of University of Indonesia, Jakarta, are product, cost, promotion, process, people, physical evidence.Keywords: product, cost, promotion,process, people, physical evidence.
The Influence of Profitabilities and Capital Structure to Company Performance Louvisa, Dina Esra; Tarigan, Lukas; Sembiring, Carolina F.
Fundamental Management Journal Vol. 2 No. 2 (2017): ISSN:2540-9220 (online) Volume:2 No.2 Oktober 2017
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v2i2.559

Abstract

The influence of profitabilities and capital stucture to company performance. Research aims at explaning effect of profitability and capital stucture on company performance. Research also considers testing the effect of profitability and capital stucture simultaneously or partially on company performance. Study sample of 7 property and real estate companies listed on the Indonesia Stock Exchange. Observation made during the period of 7 years, the years 2009-2015. Data analysis techniques used in the study was conducted using miltiple regression analysis. Results of research indicate that variables of profitability and capital structure simultaneoously provide significant effect on company performance. Partially, only variabel of profitability ROE significantly affect company performance, while ROA not. Also DER variable of Capital Structure don’t have significant affect on company performance.Keywords: Profitability, Capital Structure, Company Performance
The ANALYSIS OF FACTORS INFLUENCING STUDENTS FOR CHOOSING BACHELOR’S IN ACCOUNTING PROGRAM AT FACULTY OF ECONOMY AND BUSINESS, CHRISTIAN UNIVERSITY OF INDONESIA Sembiring, Carolina F.; Sidharta, Juaniva; Simanjuntak, Ramot P.
Fundamental Management Journal Vol. 4 No. 1 (2019): 2540-9220 (online) Volume:4 No.1 April 2019
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v4i1.988

Abstract

FEB UKI experienced the problem of fluctuating the number of students who should be addressed by improving the quality of service through improving the quality of human resources in UKI, so that it would have an impact on the interest of prospective new students to choose FEB UKI and ultimately influence their level of satisfaction. Therefore, it is necessary to know what factors influence students choosing to study at the FEB UKI Accounting Undergraduate study program. The results showed that 1) Factors influencing old students choosing yo study in the S-1 Accounting Study Program FEB UKI were factors 1 such as person variables, physical evidence, prosesses, products and costs, while factor 2 such as reference group variables, self and family desires. 2) Factors influencing new students choosing to study at the S-1 Accounting Study Program FEB UKI are factors 1 such as cost variable, own desire, person, promotion, group references, and process, while factor 2 is product variable, physical evidence, and family. Keywords: Factor influencing students for choosing Accounting Undergraduate Program, Factor Analysis, Confirmatory Factor Analysis.
THE ANALYSIS OF CONSUMER SATISFACTION TOWARD GO-PAY FIN-TECH SERVICE AT FACULTY OF ECONOMICS AND BUSINESS STUNDENTS AT CHRISTIAN UNIVERSITY OF INDONESIA Sembiring, Carolina F.; Tambunan, Juniaty
Fundamental Management Journal Vol. 4 No. 1p (2019): ISSN: 2540-9816 (print) Volume:4 No.1 April 2019
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v4i1p.1267

Abstract

The study was conducted at the Faculty of Economics and Business of the Christian University of Indonesia to know customers satisfaction and expectations as well as the implementation or performance of the company. In providing good services to customers, GO-JEK companies must pay attention to the variables that become this research, namely five dimensions of service quality, among others tangiable, responsiveness, assurance, realibility, and emphaty. GO-JEK management needs to pay attention to comfort and security in every transaction on the GO-PAY application. Keywords: Cunstomer satisfaction, The Importance and Performance Analysis, Fin-Tech GO-PAY
THE INFLUENCE OF PRICE, PROMOTION, AND BRAND IMAGE ON CUSTOMER LOYALTY GOJEK IN CHRISTIAN UNIVERSITY OF INDONESIA, JAKARTA Diaz , Jhon Chavin; Sembiring, Carolina F.
Fundamental Management Journal Vol. 6 No. 2p (2021): ISSN: 2540-9816 (print) Volume:6 No.2 Oktober 2021
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v6i2p.3416

Abstract

The purpose of this study, namely to determine the effect of price, promotion and brand image on customer loyalty Gojek in Christian University of Indonesia, Jakarta. The population in this research are all students in the UKI totaling 5.013 people. The sample used as many as 40 respondents. Sampling was conducted using Non-probability sampling technique with a type of purposive sampling. Data analysis using the technique of multiple linear regression analysis, F test, and t test. The results of the research showed, price and promotion have no influence on customer loyalty partially, as well as the variable brand image has an influence on customer loyalty Gojek in UKI Jakarta. Price, promotion, and brand image simultaneously (together) have an influence on customer loyalty Gojek in UKI Jakarta. Keyword : price, promotion, brand image and customer loyalty
THE EFFECT OF MARKETING MIX ON PURCHASING DECISION OF TUPPERWARE PRODUCTS AT SLD HUSNUL BAROKAH Siahaan, Indri Oktaviani; Sembiring, Carolina F.; Hutajulu , Fharel M.
Fundamental Management Journal Vol. 7 No. 1p (2022): ISSN: 2540-9816 (print) Volume:7 No.1 April 2022
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v7i1p.3886

Abstract

“The purpose of this research is to obtain information about the Influence, Price, Promotion and Distribution of Tupperware Product Purchase Decisions at SDL Husnul Barokah. The source of the data used is primary data obtained by distributing questionnaires to 50 respondents, while secondary data is obtained through library research from the Husnul Barokah SLD by searching the internet for data related to this research. The research method used in this research is quantitative analysis techniques. Meanwhile, in analyzing the data using SPSS 18. Testing the validity, reliability, classical assumptions, multiple linear regression, and hypotheses to test the data statistically. Through this research, it is known that the questionnaire is said to be valid because rcount > rtable, that is, each rcount score > 0.279. Likewise, the questionnaire data is also said to be reliable because the Cronbach Alpha is > 0.60. The conclusion in this study is that the product factor partially does not have a significant influence on the decision to buy Tupperware products at SDL Husnul Barokah. Meanwhile, price, promotion, and distribution partially have an influence on the decision to buy Tupperware at SDl Husnul Barokah. All variables simultaneously have a significant influence on purchasing decisions for Tupperware products at SDL Husnul Barokah.”Keywords: Product, Price, Promotion, Distribution, Product Purchase Decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI JUMLAH MAHASISWA DI FAKULTAS EKONOMI UNIVERSITAS KRISTEN INDONESIA Anggraini, Nenny; Sembiring, Carolina F.; Panjaitan, Robert
Fundamental Management Journal Vol. 2 No. 1 (2017): 2540-9220 (online) Volume:2 No.1 April 2017
Publisher : Universitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/fjm.v2i1.353

Abstract

In this globalization era competition among universities to attract students getting tougher. It is therefore universities should further strenghten its marketing strategy, so that they can attract new students to decide to study in the Faculty of Economics, Christian University of Indonesia, Jakarta. This study aims to determine what factors are influencing numbers students in choosing education at Faculty of Economics, Christian University of Indonesia, Jakarta. The number of samples used in this study were 86 people who are students at the Faculty of Economics, Christian University of Indonesia, Jakarta. Sampling performed by the method of proportionate random sampling. Data were collected using questionnaires. Variables Measurement with Likert scale in 5 (five) scale and analysis with Multiple Reggression with dummy variable. The result shows that factors must consider by the student when decided the Economy Faculty of University of Indonesia, Jakarta, are product, cost, promotion, process, people, physical evidence.Keywords: product, cost, promotion,process, people, physical evidence.
Co-Authors Diaz , Jhon Chavin Hutajulu , Fharel M. Louvisa, Dina Esra Nenny Anggraini, Nenny Panjaitan, Robert Priskila, Enia Karina Siahaan, Indri Oktaviani Sidharta, Juaniva Sihaloho, Hotnauli Silvanita, Ktut Simanjuntak, Ramot P. Sitanggang, Herpina Roulina Tambunan, Juniaty Tarigan, Lukas Wilson Rajagukguk