Article Per Year (5 Year)
p-Index From 2021 - 2026
2.837
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Altasia : Jurnal Pariwisata Indonesia JPIn : Jurnal Pendidik Indonesia Empiricism Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pijar : Studi Manajemen dan Bisnis IIJSE Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism
Athar, Handry Sudiartha
Unknown Affiliation
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
Pengaruh Experiental Marketing,Kualitas Pelayanan,Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Dikota Mataram Lady, Rifalma Fadilla Lady Fadilla; minah, Rus; Athar, Handry Sudiartha
Journal of Sharia Economy and Islamic Tourism Vol 3, No 1 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v3i1.13339

Abstract

This research is entitled The Effect of Experiential Marketing, Service Quality, and Driver Attitude on Customer Satisfaction with Grab Users in Mataram City. The purpose of this study was to examine Experiential Marketing, Service Quality, and Driver Attitude on Customer Satisfaction with Grab Users in Mataram City. The type of research used is causal associative research, the research location is in Mataram City to a sample of Grab online transportation users with a sample of 80 respondents who have at least used Grab online transportation at least twice. The analysis used includes instrument test data, validity test, multiple linear regression analysis, classical assumption test (multicollinearity test, normality test,heteroscedasticity test), and hypothesis testing (t test) from the analysis concluded that experiental marketing has a significantly affect on costumer satisfaction, service quality has a significantly affect on costumer satisfaction, driver attitude has a significantly affect on costumer satisfaction Grab in Mataram city.ABSTRAKPenelitian ini berjudul Pengaruh Experiental Marketing, Kualitas Pelayanan, Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Di Kota Mataram. Tujuan penelitian ini untuk menguji Experiental Marketing, Kualitas Pelayanan, Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Di Kota Mataram. Jenis penelitian yang digunakan adalah penelitian asosiatif kausal, lokasi penelitian dilakukan di Kota Mataram kepada sampel pengguna transportasi online Grab dengan jumlah sampel  80 responden yang setidaknya pernah menggunakan transportasi online Grab minimal dua kali. Metode pengumpulan data yang digunakan dalam penelitian ini menggunakan kuisioner. Analisis yang digunakan meliputi uji instrument data, uji validitas, analisis regresi linier berganda, uji asumsi klasik (uji multikolinieritas, uji normalitas, uji heteroskedastisitas), dan uji hipotesis (uji t) dari hasil analisis disimpulkan bahwa experiental marketing berpengaruh secara signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan, dan driver attitude berpengaruh secara signifikan terhadap kepuasan pelanggan.
Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram Nazari, Sulhan; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.620

Abstract

This research aims to determine the influence of hedonic motive and shopping lifestyle on Meekow Mataram. This research was conducted on Meekow in Mataram. This type of research is causal associative research which aims to determine the influence of hedonic motive and shopping lifestyle on impulsive buying. The data collection tool is carried out through distributing questionnaires to consumers who had made impulsive purchases at Meekow Mataram. The sample used was 100 samples using non-probability sampling techniques where samples were taken non-randomly with purposive sampling. The data processing technique uses multiple linear regression analysis methods with the help of the IBM SPSS 22 software application. The results of this study show that the hedonic motive and shopping lifestyle variables have a positive and significant effect on impulsive buying in Meekow Mataram.
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram Sasmita, Aprilia Ayu; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.666

Abstract

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.
The Influence Of Digital Marketing And E-Learning Platform Quality On Subscription Interest In My Skill Platform: Pengaruh Digital Marketing dan Kualitas Platform E-Learning Terhadap Minat Berlangganan Pada Platform My Skill Rahma, Fanny Aulia; Athar, Handry Sudiartha
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1723

Abstract

This study aims to examine the influence of digital marketing and e-learning platform quality on users subscription interest in My Skill platform. The research employs a quantitative approach with a survey method, involving 100 respondents selected through purposive sampling. Primary data were collected using closed-ended questionnaires with a Likert scale and analyzed using multiple linear regression techniques to assess the relationships between variables. The results indicate that digital marketing and e-learning platform quality significantly and positively influence users' subscription interest in My Skill platform. Digital marketing and e-learning platform quality contribute 77.9% to subscription interest. The findings suggest that implementing effective digital marketing strategies and improving e-learning platform quality that meets users' expectations and needs can enhance users' subscription interest.
The Effect of Brand Trust and Customer Relationship Management on Customer Loyalty with Brand Image as a Mediating Variable in Pelindo Lembar Stevedoring Services Tariyansah, Agus; Athar, Handry Sudiartha; Supryadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8408

Abstract

This study aims to determine and analyze the role of brand image as a mediating variable in the influence of brand trust and customer relationship management on customer loyalty in Pelindo lembar stevedoring services. This type of research is associative causal. The method used in this study is a census sample. The population in this study were all customers of Pelindo lembar stevedoring services. The analysis tool used is SmartPLS version 4. The result of this study establish several key relationships between brand trust, customer relationship management, brand image, and customer loyalty. The analysis indicates that both brand trust and effective customer relationship management are significant, positive determinants of customer loyalty. These two factors also exert a substantial positive influence on brand image. Furthermore, the investigation confirmed that a favorable brand image directly and significantly enhances customer loyalty. When examining indirect influences, the research identified brand image as a significant mediator for the effect of customer relationship management on customer loyalty. In contrast, while the connection from brand trust to customer loyalty through the lens of brand image was positive, this particular mediating pathway was not found to be statistically significant
The Influence of Environmental Concern and Green Marketing on Purchase Decision with Environmental Knowledge as a Mediating Variable in UPVC Products in Lombok Adam, Adytya Rahmad; Suprayadi, Didy Ika; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8948

Abstract

This study aims to identify and analyze the influence of environmental concern and green marketing on purchase decisions for UPVC products in Lombok, with environmental knowledge serving as a mediating variable. This research employs a causal-associative design and utilizes a survey sampling method. The sample consists of 110 respondents, selected using a purposive sampling technique. The analytical tool used is SmartPLS. The results of this study indicate that environmental concern has a positive and significant effect on purchase decisions. Green marketing shows a positive but not significant effect on purchase decisions. Furthermore, environmental concern has a positive and significant effect on environmental knowledge, while green marketing also has a positive and significant effect on environmental knowledge. Environmental knowledge has a positive and significant influence on purchase decisions. Moreover, environmental knowledge positively and significantly mediates the relationship between environmental concern and purchase decisions, as well as between green marketing and purchase decisions.
The Effect of Perceived Security, Perceived Ease of Use, and Perceived Usefulness on Interest in Using Linkaja E-Wallet in Mataram City Ardila, Dinda Dwi; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9050

Abstract

This study aims to determine the influence of Perceived Security, Perceived Ease of Use, and Perceived Usefulness on the Interest in Using LinkAja E-wallet in Mataram City. The sample in this study amounted to 112 respondents taken using probability sampling with purposive sampling technique. Data collection used a questionnaire with a Likert scale of 1-5. The analytical tool used is multiple linear regression analysis using SPSS Software Version 27 Classical assumption testing, partial testing (t-test), simultaneous testing (f-test) and coefficient of determination (R2). The results of this study indicate that the variable Perceived Security (X1) has a negative and significant effect on Interest in Using (Y). Meanwhile, the variables Perceived Ease of Use (X2) and Perceived Usefulness (X3) have a positive and significant effect on Interest in Using (Y).
The Effect of Destination Image and Safety on Tourists' Decisions to Visit Nipah Beach After A Robbery Incident Ismianti, Fitria; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9192

Abstract

This study aims to analyze the influence of destination image and safety on tourists' decisions to visit Nipah Beach. Data collection methods used questionnaires. The population consisted of 100 respondents, with a sample size of 100. The analysis method used in this study was multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS). The results of this study indicate that, first, destination image and safety have a positive and significant effect on the decision to visit. The results of this study are expected to be taken into consideration by tourism managers and local governments in determining the right strategy to restore the image of Nipah as a destination and improve safety aspects in order to attract tourists to visit.
Analisis Daya Tarik Wisata Dan Citra Destinasi Terhadap Revisit Intention Wisatawan Nusantara Melalui Memorable Tourism Experience Sebagai Variabel Mediasi Pada Destinasi Di Kawasan Wisata Senggigi Rahman , Tasya Annisa; Athar, Handry Sudiartha; Sakti , Dwi Putra Buana
Empiricism Journal Vol. 7 No. 2: June 2026
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/ej.v7i2.6166

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Daya Tarik Wisata dan Citra Destinasi terhadap Revisit Intention wisatawan Nusantara melalui Memorable Tourism Experience sebagai variabel mediasi pada destinasi wisata di Kawasan Wisata Senggigi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross-sectional. Sampel penelitian berjumlah 100 responden wisatawan Nusantara yang pernah berkunjung ke Kawasan Wisata Senggigi, yang dipilih menggunakan teknik purposive sampling berdasarkan rumus Lemeshow. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil uji hipotesis menunjukkan bahwa Daya Tarik Wisata berpengaruh positif dan signifikan terhadap Revisit Intention (p = 0,002) dan Citra Destinasi juga berpengaruh positif dan signifikan terhadap Revisit Intention (p = 0,000). Hasil penelitian menunjukkan bahwa Daya Tarik Wisata dan Citra Destinasi masing-masing berpengaruh positif dan signifikan terhadap Revisit Intention maupun Memorable Tourism Experience. Memorable Tourism Experience juga terbukti berpengaruh positif dan signifikan terhadap Revisit Intention. Selanjutnya, hasil uji mediasi menunjukkan bahwa Memorable Tourism Experience secara parsial memediasi pengaruh Daya Tarik Wisata terhadap Revisit Intention, serta secara parsial memediasi pengaruh Citra Destinasi terhadap Revisit Intention.    Analysis of the Impact of Tourist Attractions and Destination Image on Domestic Tourists' Revisit Intention, with Memorable Tourism Experience as a Mediating Variable, at Destinations in the Senggigi Tourism Area Abstract This study aims to analyze the effect of Tourist Attraction and Destination Image on domestic tourists' Revisit Intention, mediated by Memorable Tourism Experience, in the Senggigi Tourism Area. This study employs a quantitative approach with a cross-sectional design. The sample consisted of 100 domestic tourists who had previously visited the Senggigi Tourism Area, selected through purposive sampling based on the Lemeshow formula. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS) with SmartPLS software. The results show that Tourist Attraction and Destination Image each have a positive and significant effect on both Revisit Intention and Memorable Tourism Experience. Memorable Tourism Experience also has a positive and significant effect on Revisit Intention. Furthermore, mediation testing reveals that Memorable Tourism Experience partially mediates the effect of Tourist Attraction on Revisit Intention, as well as partially mediates the effect of Destination Image on Revisit Intention
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN WISATAWAN MELALUI KEMUDAHAN MOBILITAS SEBAGAI VARIABEL MEDIASI PADA PELAYANAN PENYEWAAN MOTOR DI KUTA LOMBOK Faizin , Muhamad; Athar, Handry Sudiartha; Supryadi, Didy Ika
Empiricism Journal Vol. 7 No. 3: September 2026
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/ej.v6i2.6412

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan persepsi harga terhadap kepuasan wisatawan dengan kemudahan mobilitas sebagai variabel mediasi pada jasa penyewaan motor di Kuta Lombok. Populasi dalam penelitian ini adalah wisatawan mancanegara yang menggunakan jasa penyewaan motor di Kuta Lombok. Jenis penelitian ini adalah kuantitatif eksplanatori dengan pendekatan survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 150 responden, dan analisis data menggunakan Structural Equation Modeling – Partial Least Squares (SEM‑PLS) melalui program SmartPLS. Hasil penelitian menunjukkan bahwa kualitas layanan dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan wisatawan secara langsung maupun tidak langsung melalui kemudahan mobilitas. Kemudahan mobilitas terbukti berperan sebagai mediasi parsial dalam memperkuat hubungan antara kualitas layanan serta persepsi harga terhadap kepuasan wisatawan. Temuan ini menegaskan pentingnya efisiensi dan fleksibilitas mobilitas lokal dalam mendukung kepuasan pengalaman berwisata di destinasi berkembang seperti Kuta Lombok. Penelitian ini memberikan kontribusi praktis bagi pengelola jasa penyewaan motor dan pemangku kepentingan pariwisata Kuta Lombok dalam meningkatkan kepuasan wisatawan melalui perbaikan kualitas layanan, transparansi harga, dan fasilitas mobilitas.     The Influence of Service Quality and Price Perception on Tourist Satisfaction, with Ease of Mobility as a Mediating Variable, in Motorcycle Rental Services in Kuta, Lombok Abstract This study aims to analyze the effect of service quality and perceived price on tourist satisfaction, with ease of mobility serving as a mediating variable in motorcycle rental services in Kuta Lombok. The population consists of international tourists who have used motorcycle rental services in Kuta Lombok. This research applies an explanatory quantitative approach with a survey methodology. The sampling technique used was purposive sampling with a sample size of 150 respondents, and the data were analyzed using Structural Equation Modeling – Partial Least Squares (SEM‑PLS) via SmartPLS. The results reveal that service quality and perceived price have a positive and significant effect on tourist satisfaction, both directly and indirectly through ease of mobility. Ease of mobility is proven to act as a partial mediating variable that reinforces the relationship between service quality, perceived price, and tourist satisfaction. These findings highlight the critical role of local mobility efficiency and flexibility in driving tourist satisfaction in developing destinations like Kuta Lombok. This study provides practical contributions for motorcycle rental service providers and tourism stakeholders in Kuta Lombok to enhance tourist satisfaction through improved service quality, price transparency, and mobility facilities.
Co-Authors Adam, Adytya Rahmad Akhmad Saufi Ardila, Dinda Dwi Didy Ika Supryadi Faizin , Muhamad Herman, Lalu Edy Himawan Sutanto, Himawan Ismianti, Fitria Josman, Lady Faerrosa Lady, Rifalma Fadilla Lady Fadilla minah, Rus Muhammad Mujahid Dakwah Nazari, Sulhan Praditia, R Janitra Hendra Rahma, Fanny Aulia Rahman , Tasya Annisa Sakti , Dwi Putra Buana Sasmita, Aprilia Ayu Suprayadi, Didy Ika Tariyansah, Agus Widiana, Harmi