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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Altasia : Jurnal Pariwisata Indonesia JPIn : Jurnal Pendidik Indonesia ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism
Athar, Handry Sudiartha
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Experiental Marketing,Kualitas Pelayanan,Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Dikota Mataram Lady, Rifalma Fadilla Lady Fadilla; minah, Rus; Athar, Handry Sudiartha
Journal of Sharia Economy and Islamic Tourism Vol 3, No 1 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v3i1.13339

Abstract

This research is entitled The Effect of Experiential Marketing, Service Quality, and Driver Attitude on Customer Satisfaction with Grab Users in Mataram City. The purpose of this study was to examine Experiential Marketing, Service Quality, and Driver Attitude on Customer Satisfaction with Grab Users in Mataram City. The type of research used is causal associative research, the research location is in Mataram City to a sample of Grab online transportation users with a sample of 80 respondents who have at least used Grab online transportation at least twice. The analysis used includes instrument test data, validity test, multiple linear regression analysis, classical assumption test (multicollinearity test, normality test,heteroscedasticity test), and hypothesis testing (t test) from the analysis concluded that experiental marketing has a significantly affect on costumer satisfaction, service quality has a significantly affect on costumer satisfaction, driver attitude has a significantly affect on costumer satisfaction Grab in Mataram city.ABSTRAKPenelitian ini berjudul Pengaruh Experiental Marketing, Kualitas Pelayanan, Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Di Kota Mataram. Tujuan penelitian ini untuk menguji Experiental Marketing, Kualitas Pelayanan, Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Di Kota Mataram. Jenis penelitian yang digunakan adalah penelitian asosiatif kausal, lokasi penelitian dilakukan di Kota Mataram kepada sampel pengguna transportasi online Grab dengan jumlah sampel  80 responden yang setidaknya pernah menggunakan transportasi online Grab minimal dua kali. Metode pengumpulan data yang digunakan dalam penelitian ini menggunakan kuisioner. Analisis yang digunakan meliputi uji instrument data, uji validitas, analisis regresi linier berganda, uji asumsi klasik (uji multikolinieritas, uji normalitas, uji heteroskedastisitas), dan uji hipotesis (uji t) dari hasil analisis disimpulkan bahwa experiental marketing berpengaruh secara signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan, dan driver attitude berpengaruh secara signifikan terhadap kepuasan pelanggan.
Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram Nazari, Sulhan; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.620

Abstract

This research aims to determine the influence of hedonic motive and shopping lifestyle on Meekow Mataram. This research was conducted on Meekow in Mataram. This type of research is causal associative research which aims to determine the influence of hedonic motive and shopping lifestyle on impulsive buying. The data collection tool is carried out through distributing questionnaires to consumers who had made impulsive purchases at Meekow Mataram. The sample used was 100 samples using non-probability sampling techniques where samples were taken non-randomly with purposive sampling. The data processing technique uses multiple linear regression analysis methods with the help of the IBM SPSS 22 software application. The results of this study show that the hedonic motive and shopping lifestyle variables have a positive and significant effect on impulsive buying in Meekow Mataram.
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram Sasmita, Aprilia Ayu; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.666

Abstract

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.
Co-Authors Akhmad Saufi Herman, Lalu Edy Himawan Sutanto, Himawan Josman, Lady Faerrosa Lady, Rifalma Fadilla Lady Fadilla minah, Rus Muhammad Mujahid Dakwah mulyono, edy herman Nazari, Sulhan Praditia, R Janitra Hendra Sasmita, Aprilia Ayu Widiana, Harmi