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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Altasia : Jurnal Pariwisata Indonesia JPIn : Jurnal Pendidik Indonesia ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pijar : Studi Manajemen dan Bisnis IIJSE Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism
Athar, Handry Sudiartha
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Experiental Marketing,Kualitas Pelayanan,Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Dikota Mataram Lady, Rifalma Fadilla Lady Fadilla; minah, Rus; Athar, Handry Sudiartha
Journal of Sharia Economy and Islamic Tourism Vol 3, No 1 (2022): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v3i1.13339

Abstract

This research is entitled The Effect of Experiential Marketing, Service Quality, and Driver Attitude on Customer Satisfaction with Grab Users in Mataram City. The purpose of this study was to examine Experiential Marketing, Service Quality, and Driver Attitude on Customer Satisfaction with Grab Users in Mataram City. The type of research used is causal associative research, the research location is in Mataram City to a sample of Grab online transportation users with a sample of 80 respondents who have at least used Grab online transportation at least twice. The analysis used includes instrument test data, validity test, multiple linear regression analysis, classical assumption test (multicollinearity test, normality test,heteroscedasticity test), and hypothesis testing (t test) from the analysis concluded that experiental marketing has a significantly affect on costumer satisfaction, service quality has a significantly affect on costumer satisfaction, driver attitude has a significantly affect on costumer satisfaction Grab in Mataram city.ABSTRAKPenelitian ini berjudul Pengaruh Experiental Marketing, Kualitas Pelayanan, Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Di Kota Mataram. Tujuan penelitian ini untuk menguji Experiental Marketing, Kualitas Pelayanan, Dan Driver Attitude Terhadap Kepuasan Pelanggan Pada Pengguna Grab Di Kota Mataram. Jenis penelitian yang digunakan adalah penelitian asosiatif kausal, lokasi penelitian dilakukan di Kota Mataram kepada sampel pengguna transportasi online Grab dengan jumlah sampel  80 responden yang setidaknya pernah menggunakan transportasi online Grab minimal dua kali. Metode pengumpulan data yang digunakan dalam penelitian ini menggunakan kuisioner. Analisis yang digunakan meliputi uji instrument data, uji validitas, analisis regresi linier berganda, uji asumsi klasik (uji multikolinieritas, uji normalitas, uji heteroskedastisitas), dan uji hipotesis (uji t) dari hasil analisis disimpulkan bahwa experiental marketing berpengaruh secara signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan, dan driver attitude berpengaruh secara signifikan terhadap kepuasan pelanggan.
Pengaruh Hedonic Motive dan Shopping Lifestyle Terhadap Implusive Buying Pada Meekow Mataram Nazari, Sulhan; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.620

Abstract

This research aims to determine the influence of hedonic motive and shopping lifestyle on Meekow Mataram. This research was conducted on Meekow in Mataram. This type of research is causal associative research which aims to determine the influence of hedonic motive and shopping lifestyle on impulsive buying. The data collection tool is carried out through distributing questionnaires to consumers who had made impulsive purchases at Meekow Mataram. The sample used was 100 samples using non-probability sampling techniques where samples were taken non-randomly with purposive sampling. The data processing technique uses multiple linear regression analysis methods with the help of the IBM SPSS 22 software application. The results of this study show that the hedonic motive and shopping lifestyle variables have a positive and significant effect on impulsive buying in Meekow Mataram.
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Smartphone Samsung Pada Masyarakat Kota Mataram Sasmita, Aprilia Ayu; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. 2 (2024): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5i2.666

Abstract

This research aims to determine and analyze the Influence of Product Quality and Price Perception on Interest in Repurchasing Samsung Smartphones in the Mataram City Community. Using a sample of 80 respondents who live in Mataram, this research found that product quality has a positive and significant influence on interest in repurchasing Samsung smartphones and price perception has a positive and significant influence on intention to repurchase Samsung Smartphones. These results indicate that product quality and price perception are effective in increasing interest in repurchasing Samsung Smartphones.
The Influence Of Digital Marketing And E-Learning Platform Quality On Subscription Interest In My Skill Platform: Pengaruh Digital Marketing dan Kualitas Platform E-Learning Terhadap Minat Berlangganan Pada Platform My Skill Rahma, Fanny Aulia; Athar, Handry Sudiartha
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1723

Abstract

This study aims to examine the influence of digital marketing and e-learning platform quality on users subscription interest in My Skill platform. The research employs a quantitative approach with a survey method, involving 100 respondents selected through purposive sampling. Primary data were collected using closed-ended questionnaires with a Likert scale and analyzed using multiple linear regression techniques to assess the relationships between variables. The results indicate that digital marketing and e-learning platform quality significantly and positively influence users' subscription interest in My Skill platform. Digital marketing and e-learning platform quality contribute 77.9% to subscription interest. The findings suggest that implementing effective digital marketing strategies and improving e-learning platform quality that meets users' expectations and needs can enhance users' subscription interest.
The Effect of Brand Trust and Customer Relationship Management on Customer Loyalty with Brand Image as a Mediating Variable in Pelindo Lembar Stevedoring Services Tariyansah, Agus; Athar, Handry Sudiartha; Supryadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8408

Abstract

This study aims to determine and analyze the role of brand image as a mediating variable in the influence of brand trust and customer relationship management on customer loyalty in Pelindo lembar stevedoring services. This type of research is associative causal. The method used in this study is a census sample. The population in this study were all customers of Pelindo lembar stevedoring services. The analysis tool used is SmartPLS version 4. The result of this study establish several key relationships between brand trust, customer relationship management, brand image, and customer loyalty. The analysis indicates that both brand trust and effective customer relationship management are significant, positive determinants of customer loyalty. These two factors also exert a substantial positive influence on brand image. Furthermore, the investigation confirmed that a favorable brand image directly and significantly enhances customer loyalty. When examining indirect influences, the research identified brand image as a significant mediator for the effect of customer relationship management on customer loyalty. In contrast, while the connection from brand trust to customer loyalty through the lens of brand image was positive, this particular mediating pathway was not found to be statistically significant
The Influence of Environmental Concern and Green Marketing on Purchase Decision with Environmental Knowledge as a Mediating Variable in UPVC Products in Lombok Adam, Adytya Rahmad; Suprayadi, Didy Ika; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8948

Abstract

This study aims to identify and analyze the influence of environmental concern and green marketing on purchase decisions for UPVC products in Lombok, with environmental knowledge serving as a mediating variable. This research employs a causal-associative design and utilizes a survey sampling method. The sample consists of 110 respondents, selected using a purposive sampling technique. The analytical tool used is SmartPLS. The results of this study indicate that environmental concern has a positive and significant effect on purchase decisions. Green marketing shows a positive but not significant effect on purchase decisions. Furthermore, environmental concern has a positive and significant effect on environmental knowledge, while green marketing also has a positive and significant effect on environmental knowledge. Environmental knowledge has a positive and significant influence on purchase decisions. Moreover, environmental knowledge positively and significantly mediates the relationship between environmental concern and purchase decisions, as well as between green marketing and purchase decisions.
The Effect of Perceived Security, Perceived Ease of Use, and Perceived Usefulness on Interest in Using Linkaja E-Wallet in Mataram City Ardila, Dinda Dwi; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9050

Abstract

This study aims to determine the influence of Perceived Security, Perceived Ease of Use, and Perceived Usefulness on the Interest in Using LinkAja E-wallet in Mataram City. The sample in this study amounted to 112 respondents taken using probability sampling with purposive sampling technique. Data collection used a questionnaire with a Likert scale of 1-5. The analytical tool used is multiple linear regression analysis using SPSS Software Version 27 Classical assumption testing, partial testing (t-test), simultaneous testing (f-test) and coefficient of determination (R2). The results of this study indicate that the variable Perceived Security (X1) has a negative and significant effect on Interest in Using (Y). Meanwhile, the variables Perceived Ease of Use (X2) and Perceived Usefulness (X3) have a positive and significant effect on Interest in Using (Y).
The Effect of Destination Image and Safety on Tourists' Decisions to Visit Nipah Beach After A Robbery Incident Ismianti, Fitria; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9192

Abstract

This study aims to analyze the influence of destination image and safety on tourists' decisions to visit Nipah Beach. Data collection methods used questionnaires. The population consisted of 100 respondents, with a sample size of 100. The analysis method used in this study was multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS). The results of this study indicate that, first, destination image and safety have a positive and significant effect on the decision to visit. The results of this study are expected to be taken into consideration by tourism managers and local governments in determining the right strategy to restore the image of Nipah as a destination and improve safety aspects in order to attract tourists to visit.
Pengaruh Media Sosial dan Partisipasi Masyarakat Terhadap Minat Berkunjung Wisatawan ke Mangrove Tanjung Batu Sekotong Hendriani, Baiq Rini; Athar, Handry Sudiartha
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April (PROCESS)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1229

Abstract

This study aims to determine the influence of social media and community participation on tourist interest in visiting the Tanjung Batu Sekotong Mangrove tourist destination. The background of this study stems from the importance of effective tourism promotion and the active role of local communities in destination management to attract tourists. The research method used was quantitative with an associative approach. The study population included prospective tourists who were aware of or had seen the Tanjung Batu Sekotong Mangrove tourism promotion. A sample of 60 respondents was selected using a purposive sampling technique, and data were collected through a questionnaire. Data analysis was performed using multiple linear regression with the help of SPSS. The results showed that social media had a positive and significant effect on tourist interest in visiting, meaning that the more intense and effective the promotion through social media, the higher the tourist interest in visiting. Community participation also had a positive and significant effect on tourist interest, indicating that active community involvement in destination promotion and management enhances tourist attractiveness. Simultaneously, these two variables contributed significantly to increasing tourist interest in visiting. These findings confirm that the combination of optimal digital promotion and local community empowerment is an effective strategy for sustainable tourism development.
Co-Authors Adam, Adytya Rahmad Akhmad Saufi Ardila, Dinda Dwi Didy Ika Supryadi Hendriani, Baiq Rini Herman, Lalu Edy Himawan Sutanto, Himawan Ismianti, Fitria Josman, Lady Faerrosa Lady, Rifalma Fadilla Lady Fadilla minah, Rus Muhammad Mujahid Dakwah Nazari, Sulhan Praditia, R Janitra Hendra Rahma, Fanny Aulia Sasmita, Aprilia Ayu Suprayadi, Didy Ika Tariyansah, Agus Widiana, Harmi