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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Nyimak: Journal of Communication Conference on Innovation and Application of Science and Technology (CIASTECH) IKRA-ITH ABDIMAS Jurnal Bina Ummat: Membina dan Membentengi Ummat Jurnal Kajian Komunikasi dan Pembangunan Daerah COMMICAST Jurnal Pusat Inovasi Masyarakat Jurnal Ilmu Komunikasi Jurnal Pengabdian Mandiri Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Pengabdian Kepada Masyarakat Kalam
Dicky Andika
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Kompetensi Digital Pelatih Tari Ayodya Pala: Pemanfaatan AI untuk Interaksi dan Promosi Dicky Andika; Nur Intan Pangesti Subrianto; Santa Lorita Simamora
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Digitalisasi telah mengubah pola komunikasi, termasuk dalam bidang pendidikan dan seni. SanggarTari Ayodya Pala menghadapi tantangan adaptasi teknologi, terutama dalam memanfaatkan AIuntuk memperluas interaksi dan promosi. Berdasarkan data Statista (2024), 41% masyarakatIndonesia antusias terhadap penggunaan AI, menjadikan urgensi peningkatan literasi digital semakinpenting. Kegiatan ini bertujuan memperkuat kapasitas pelatih tari melalui pelatihan yang terintegrasidengan teknologi AI. Kegiatan ini bertujuan meningkatkan kompetensi digital pelatih tari di SanggarAyodya Pala melalui pelatihan pemanfaatan teknologi Artificial Intelligence (AI) dalam interaksidan promosi. Permasalahan yang dihadapi mitra antara lain rendahnya literasi digital, kurangoptimalnya penggunaan media sosial berbasis AI, serta keterbatasan infrastruktur dan aksespelatihan digital. Metode yang digunakan meliputi analisis kebutuhan, pelatihan, workshop kontenpromosi, simulasi penggunaan chatbot, dan evaluasi. Hasil menunjukkan peningkatan pemahamanpeserta dalam penggunaan AI, kepercayaan diri dalam teknologi, dan efektivitas promosi. Kegiatanini juga mendukung implementasi Merdeka Belajar Kampus Merdeka (MBKM) dan pencapaianIKU 3
Strategi Komunikasi Orangtua Siswa SD dalam Mendampingi Anak Belajar Masa Pandemi (Studi Kasus Orangtua Siswa SD Annur dan Mts Arahman Depok) Santa Lorita Simamora; Dicky Andika; Yuliati
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3 (2022): Agustus 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i3.1087

Abstract

The purpose of this study was to determine the reality of the communication strategies used by parents in accompanying their children of elementary school age during the pandemic, specifically in the Pondok Cina area, Depok, West Java. The research informants numbered around 5 mothers as parents of elementary school students who live in Pondok Cina from social economic status C (simple) who help their husbands to earn a living.This study uses a constructivist paradigm that sees reality not by itself, but through interactions between one individual and another. To see more deeply how the description of the reality of the communication strategies used by parents in accompanying their children of elementary school age during a pandemic through a case study method that can explore how in a pandemic condition mothers as the closest parents use communication strategies in accompanying their son or daughter to learn online way.Research informants were taken using a purposive sampling technique (as needed), specifically the snowball technique. The case study method is a way to examine research cases and collect data through non-participant observation, and the largest portion is through in-depth interviews with research informants while maintaining health procedures set by the government. Furthermore, the author also elaborates through documentation studies of various documents related to the research theme.The results of data collection will be analyzed with the Huberman and Miles data analysis model with predetermined stages starting from reducing data, categorizing to drawing conclusions, finally the categories of communication strategies used by mothers in accompanying children during online learning via the internet are found.
Peningkatan Literasi Keuangan Digital Melalui Edukasi Risiko Buy Now Pay Later (BNPL) dalam Mencegah Digital FOMO pada Siswa Sekolah Menengah Kejuruan di Jakarta Afdal Makkuraga; Dicky Andika; Heri Budianto
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 14 No. 1 (2026): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

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Abstract

The rapid expansion of digital financial technology has fundamentally transformed consumption patterns among adolescents in Indonesia. One of the fastest-growing financial innovations is the Buy Now Pay Later (BNPL) service, which enables consumers to purchase goods instantly while postponing payment through installment schemes. Although BNPL contributes to financial inclusion, its accessibility has simultaneously increased adolescents’ vulnerability to impulsive buying, digital consumerism, and excessive debt. The widespread use of social media further intensifies this phenomenon through Fear of Missing Out (FOMO), encouraging young people to prioritize symbolic consumption over financial responsibility. This community engagement program aimed to improve digital financial literacy among vocational high school students by increasing their understanding of BNPL risks, strengthening critical awareness of digital consumerism, and promoting responsible financial decision-making. The program employed a Participatory Active Learning (PAL) approach involving interactive lectures, simulations, case discussions, digital media analysis, and reflective learning activities. Fifty-three students from SMKN 47 Jakarta participated in the program. Program evaluation adopted an Importance–Performance Analysis (IPA) framework using twelve service quality indicators measured through participant satisfaction questionnaires. The findings indicate that participants expressed a high level of overall satisfaction with the program, with an average importance score of 3.31 and a performance score of 3.29, producing a relatively small gap (-0.02). Indicators related to facilitator competence, teamwork, and overall participant satisfaction exceeded participants’ expectations, while learning facilities, contextual relevance of materials, and participant engagement remained areas requiring further improvement. These findings demonstrate that community-based financial literacy education represents an effective preventive communication strategy for improving adolescents’ awareness of digital financial risks. Furthermore, integrating communication literacy with behavioral financial education offers a promising approach for strengthening responsible digital citizenship among Generation Z. The study recommends that financial literacy initiatives should become an integral component of school-based digital education programs to support sustainable financial behavior among young people.
Co-Authors Afdal Makkuraga Putra Eka Perwitasari Eli Jamilah Mihardja Fahreza Y H, M Ryan Fathonah , Ainnun Gunawan, M Heri Budianto Juliana, Aisyah Lestari, Christina Arsi Lorita Simamora, Santa M. Gunawan Malika, Illinia Nur Intan Pangesti Subrianto Prayogi, Khalfi Rizki Briandana Rosmawaty Hilderiah Pandjaitan Saeful Rokhman Santa Lorita St. Khadijah Sulthan Fadhilah, Muhammad Sya’roni Tohir Taryono Ulum, Reza Miftahul Widyastuti Widyastuti Widyawati Yuliati