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All Journal Building of Informatics, Technology and Science Jurnal Digital Media dan Relationship Horizon: Indonesian Journal of Multidisciplinary
Saputra, Alvin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Application of Support Vector Machine (SVM) Algorithm in Classification of Low-Cape Communities in Lampung Timur Aldino, Ahmad Ari; Saputra, Alvin; Nurkholis, Andi; Setiawansyah, Setiawansyah
Building of Informatics, Technology and Science (BITS) Vol 3 No 3 (2021): December 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.539 KB) | DOI: 10.47065/bits.v3i3.1041

Abstract

Classification is a technique for grouping and categorizing specific standards as material for compiling information, making conclusions, or making decisions. This paper discusses data classification for underprivileged communities in Tanjung Inten, Purbolinggo, East Lampung using the Support Vector Machine (SVM) algorithm, then grouped into two label classes, namely the less fortunate and capable label classes. From the data that has been collected, 1154 data. The data goes through processing, scoring, labeling, and testing, producing two classes of results, namely less fortunate and capable. From the test data using the Support Vector Machine (SVM) method, the accuracy score is 97%, the precision score is 97%, the Recall score is 100%, and the F1-Score is 98%. This test resulted in a proportion of classification with the capable label is 87% and less fortunate label is 13%
FITUR - FITUR DALAM SHOPEE DAN TIKTOK SHOP YANG MAMPU MENINGKATKAN PENJUALAN Felix, Antonius; Saputra, Alvin; Wibowo, Bimo Mukti; Julius, Julius; Lenisia, Lenisia; Susilo, Sophia Reni
Jurnal Digital Media dan Relationship Vol 6 No 1 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i1.1648

Abstract

Penelitian ini menyelidiki fitur-fitur di Shopee dan TikTok Shop yang meningkatkan penjualan UMKM. Temuan menunjukkan Live Streaming, Gratis Ongkir, dan Potongan Harga efektif dalam meningkatkan penjualan dan daya saing. Live Streaming memperdalam pengalaman berbelanja, membangun hubungan dengan pelanggan, dan meningkatkan eksposur produk. Gratis Ongkir menarik pelanggan dari wilayah yang lebih luas. Potongan Harga menarik perhatian konsumen dan meningkatkan peluang konversi. Penelitian menggunakan metode kualitatif dengan wawancara, observasi, dan dokumentasi. Sampel dipilih menggunakan purposive sampling dari pelaku usaha fashion di Shopee dan Tiktok Shop yang sudah berjalan lebih dari 1 tahun dengan penjualan ratusan hingga ribuan produk. Kesimpulannya, fitur-fitur ini membantu UMKM meningkatkan penjualan dan daya saing online. Dengan pemahaman dan pemanfaatan yang kreatif, UMKM bisa sukses dalam bisnis online.
FITUR - FITUR DALAM SHOPEE DAN TIKTOK SHOP YANG MAMPU MENINGKATKAN PENJUALAN Felix, Antonius; Saputra, Alvin; Wibowo, Bimo Mukti; Julius, Julius; Lenisia, Lenisia; Susilo, Sophia Reni
Jurnal Digital Media dan Relationship Vol. 6 No. 1 (2024): Jurnal Digital Media & Relationship
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jdigital.v6i1.1648

Abstract

Penelitian ini menyelidiki fitur-fitur di Shopee dan TikTok Shop yang meningkatkan penjualan UMKM. Temuan menunjukkan Live Streaming, Gratis Ongkir, dan Potongan Harga efektif dalam meningkatkan penjualan dan daya saing. Live Streaming memperdalam pengalaman berbelanja, membangun hubungan dengan pelanggan, dan meningkatkan eksposur produk. Gratis Ongkir menarik pelanggan dari wilayah yang lebih luas. Potongan Harga menarik perhatian konsumen dan meningkatkan peluang konversi. Penelitian menggunakan metode kualitatif dengan wawancara, observasi, dan dokumentasi. Sampel dipilih menggunakan purposive sampling dari pelaku usaha fashion di Shopee dan Tiktok Shop yang sudah berjalan lebih dari 1 tahun dengan penjualan ratusan hingga ribuan produk. Kesimpulannya, fitur-fitur ini membantu UMKM meningkatkan penjualan dan daya saing online. Dengan pemahaman dan pemanfaatan yang kreatif, UMKM bisa sukses dalam bisnis online.
Pengaruh Influencer Marketing dan Nilai Kemanusiaan Terhadap Keputusan Pembelian Produk KFC Melalui Niat Beli Sebagai Variabel Mediasi Saputra, Alvin; Untarini, Nindria
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7150

Abstract

The aim of this research is to prove the impact of influencer marketing and humanitarian values on KFC purchasing decisions through purchase intention as a mediating variable. This study uses a quantitative approach with a sample of 198 respondents selected through purposive sampling, based on criteria of being at least 17 years old, having watched ads or influencer content about KFC products on short video-based social networks, and having purchased KFC products at least twice in the past six months. Data was collected by distributing online questionnaires and then analyzed using SmartPLS 4.0 with the Structural Equation Modeling method based on Partial Least Squares (PLS). The proof of assumptions shows that influencer marketing has a positive and significant effect on KFC product purchase decisions, human values do not have a direct significant effect on KFC product purchase decisions, influencer marketing positively and significantly affects the intention to buy KFC products, human values positively and significantly affect the intention to buy KFC products, the intention to buy has a positive and significant effect on KFC product purchase decisions, there is a positive and significant effect of purchase intention in mediating influencer marketing on KFC product purchase decisions, and there is also a positive and significant effect of purchase intention in mediating human values on KFC product purchase decisions
Co-Authors Ahmad Ari Aldino Andi Nurkholis Antonius Felix Julius, Julius Lenisia, Lenisia Nindria Untarini Setiawansyah Setiawansyah Susilo, Sophia Reni Wibowo, Bimo Mukti