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Sfenrianto, Sfenrianto
Bina Nusantara University
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Factors That Influence The Success Of XYZ E-Commerce Using Delone And Mclean Model: A Systematic Literature Review Edwin*, Edwin; Sfenrianto, Sfenrianto
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 4 (2023): Agustus, Social Religious, History of low, Social Econmic and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i4.27375

Abstract

XYZ is a retail B2C e-commerce subsidiary of ASD group. XYZ provides home living and furniture goods such as kitchen equipment, furniture, electronics, etc. XYZ is established since 2016 and has already served 2,5 million customers and 5000 daily average orders since then. However, not all customers have positive experience in using XYZ to purchase their needs. This is caused by various factors in XYZ IS and business. Therefore, this research will discover the factors that significantly impact the success of XYZ using the latest DeLone and McLean IS Success Model. This Systematic Literature Review aims to study variables and indicators used in similar previous research to enrich the indicators obtained from survey results to XYZ customers. The results of this Systematic Literature Review are variables and indicators that will be used to measure this study, and there is 1 new indicator specific to this study, namely Personalized Service Quality. The discovery of this new indicator is based on the services offered by XYZ where customers can choose service methods according to customer convenience.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION PELANGGAN PADA E-COMMERCE TOKOPEDIA Fadhilah, Rasyad Hafizh; Sfenrianto, Sfenrianto
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 2 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i2.1591

Abstract

This study aims to determine what factors can influence a customer's purchase decision in e-commerce Tokopedia. There are 5 variables analyzed, namely user experience, consumer behavior, brand awareness, brand image, and trust. In the study, questionnaires were distributed to 400 respondents who had previously transacted using the Tokopedia mobile application and were domiciled in West Java. The questionnaire was administered online using a random sampling technique. The data from the questionnaire will then be analyzed using the SEM-PLS method and the data will be processed by SmartPLS. In this study, there are 5 hypotheses given. Of the 5 hypotheses, 4 are accepted and 1 is rejected. The results of the study stated that the user experience, brand awareness, brand image, and trust variables had a positive and significant effect on a customer's purchase decision at Tokopedia. Meanwhile, the consumer behavior variable has a positive but not significant effect on a customer's purchase decision at Tokopedia. The results of this study are expected to be used as input for Tokopedia to pay more attention to aspects of user experience, brand awareness, brand image, and trust as an effort to improve and maintain customer purchase decisions at Tokopedia. Then this research is also expected to be a learning material for research that dwells in the field of e-commerce and digital business in the future.
Assessment of the Success of Digital Signature and Stamp Implementation in the National Economic Rescue (PEN) Application System at Credit Insurance Companies in Indonesia Syamsuhadi, Nur; Sfenrianto, Sfenrianto
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 4 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i4.1008

Abstract

Utilization technology in sector industry non-bank finance in Indonesia is increasingly widespread, including in the guarantee credit of state-owned companies. The company uses System Application Guarantee for transaction guarantee credit with produce Certificate Guarantee as proof of approval. The request can be active in the context of the COVID-19 pandemic and the Indonesian government's efforts to implement the company's National Economic Recovery (PEN) program guarantee. Implementation feature sign hand and digital stamp on the System Application PEN underwriting allows provision of document Guarantee Certificate in the form of legal and supportive softcopy restrictions contact physique during a pandemic. Study This aim is to measure the successful implementation features of the success models by Delone and McLean and analyze the connection between variables in research. The benefits cover assessment, evaluation, and strategy-based results evaluation using feature sign hand and digital stamp. Delone and McLean's original model was modified to eliminate variable intention to use. The research was conducted by analyzing the results of questionnaires from 108 officials' user systems throughout Indonesia. Process of data analysis using the method of Partial Least Square with device SMARTPLS software. Research results prove that quality systems will influence the satisfaction of future users who will be influential to benefit clean from the feature sign hand and digital stamp on the System Application PEN Guarante.
The Influence of Profile, Connection, and Interaction Factors in the Success of Getting a Job Using Linkedin Social Media Tirtoprodjo, Fifi; Sfenrianto, Sfenrianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3386

Abstract

A Human Resources Management (HR) survey shows that 95% of 541 HR professionals use LinkedIn to recruit passive candidates. Thus, LinkedIn users are increasingly professionalizing their profiles. However, data found that as many as 87% of people on LinkedIn use fake identities. It aims to add a connection with other companies in a way that looks professional. This study aims to determine the effect of the LinkedIn profile on individual success in getting a job because it is based on the high number of fake accounts. This study used a quantitative method, data collection was carried out in the form of a questionnaire and distributed over 20 days to 100 people. This study used a Likert scale. There are 5 Likert scale categories for answer choices: strongly disagree, disagree, neutral, agree, and strongly agree. This research model consists of 6 hypotheses, namely: The effect of profile on connection; The effect of interaction on connection; Profile influence on LinkedIn usage; the effect of interaction on LinkedIn usage; the effect of connection on LinkedIn usage; The influence of using LinkedIn on success in getting a job. The hypothesis is accepted if the T Statistics value is > 1.96. Based on calculations with the 6 hypotheses, the results are all correct except for the effect of connection on LinkedIn, for an assessment <1.96 with a total of 1,078. Then it was found that the most positive effect was in the effect of using LinkedIn on success in getting a job with a statistic of 10,159.
Analysis of Factors Affecting System Success in E-Learning System of XYZ University Jakarta Setiawan, Frans; Sfenrianto, Sfenrianto
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.161

Abstract

The e-learning system is currently a hot topic of conversation considering the Covid-19 pandemic situation which has hampered the teaching and learning process in various countries. XYZ University as one of the best technology universities in Indonesia has used the e-learning system long before the pandemic. Therefore, this research was conducted using quantitative methods to determine the factors that influence system success in the XYZ university e-learning system in hope that this research can be a benchmark as a effective solution. This study uses several literature studies including e-learning, and knowledge acquisition. Data analysis was carried out using the SEM method using the SmartPLS 3 application. There were 6 independent variables, namely information quality, system quality, service quality, system usage, user satisfaction, and knowledge acquisition. The dependent variable is system success. From the results of the questionnaire distribution, 385 respondents were obtained from XYZ university undergraduate students who are still actively studying out of a total of 418 respondents. A total of 224 respondents were male and 194 respondents were female. This study proposes 12 hypotheses that have 11 accepted hypotheses and 1 rejected final results. This research contain indicators per variable that used for the questionnaire also several data analysis process was served. The results show that the knowledge acquisition is positively influenced by system quality but not significant and the information quality have a significant positive effect on the knowledge acquisition. There are limitations in this study, where the selected respondents are limited by the researcher cause of some access to respondents. Further research can be conducted on students from various majors so that they can gain different perspectives for more concrete evidence. Further research can be carried out using other variables that support proving the factors that influence the success of the system using the DeLone and McLean models.
Social Media Marketing Strategy Analysis and Implementation to Increase Customer Engagement (Case Study at PT. XYZ) Hernita Putri, Della; Sfenrianto, Sfenrianto
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.184

Abstract

social media plays a significant part in marketing promotion techniques in the modern, digitalized corporate world. Because of its rapid growth, it is important to note social media's influence on marketing for both small and large businesses, using social media as a marketing tool necessitates the owner to develop customer connection with their follower(s) or member(s). Posting content to social media must have a clear concept and strategy to be successful, not only for promoting the business but also it can increase sales and dig up more information about their follower(s) by doing various kind of interactions and activities. This study attempted to investigate and explore the impact of Social Media Marketing Strategy Analysis and Implementation to increase Customer Engagement at PT.XYZ. This study uses a social media marketing strategy framework by Tuten & Solomon, and a qualitative method which data collection is done by interview and observation. The result showed that with maximizing the features and applying the concept social media marketing strategy, can increase the customer engagement and in the sales conversions as well
Co-Authors Adi, Edward Adzhani, Muhamad Hafidh Al Qarana, Gilang Andini, Dwi Yana Ayu Betty Yel, Mesra Bintoro, Panji Edwin*, Edwin Fadhilah, Rasyad Hafizh Fitriana Fitriana Frans Setiawan, Frans Frieyadie Harjanto Prabowo Heni Pujiastuti Hernita Putri, Della Iswara Sanantagraha, Arnastya Kaman Nainggolan, Kaman Leslie Hendric Spits Warnars, Harco M. Daryono, Dadang Mangudu, Mikha Nopi Anggista Putri Piyan, Piyan Puspitaloka Mahadewi, Erlina Rezeki, Dewi Sri Soeprihatini, Retno Ariza Sukarni Sukarni Syamsuhadi, Nur Tirtoprodjo, Fifi Wilfri Gultom, Donny Wiyanti, Zulvi