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All Journal JURNAL WALENNAE PRofesi Humas MEDIALOG: Jurnal Ilmu Komunikasi Communicare : Journal of Communication Studies Avant Garde Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia PERSPEKTIF Emerging Markets : Business and Management Studies Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Journal of Servite PUBLICA: Jurnal Pengabdian Masyarakat
Oktaviani, Rani Chandra
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Ministry of Agriculture's Public Relations Strategy Through the Millennial Farmer Program Ananto Akbar; Nurul Hidayah; Rani Chandra Oktaviani; Febrina Ramadyanti
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220222

Abstract

Currently, Indonesia is facing the threat of a crisis in the agricultural sector. The decrease in the number of farmers was due to the low wages of workers in the agricultural sector, which were the lowest compared to the wages of workers in other sectors. The public relations task of the Ministry of Agriculture is to make agriculture more modern to attract the younger generation to enter the world of agriculture. The purpose of this study was to determine the extent of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program and to analyze the weaknesses of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program. The research method used is a descriptive study with a qualitative approach. The results showed that the Ministry of Agriculture's public relations strategy by conducting press relations, government relations, customers relations, maximized the public relations function (maintain good communication, serve public's interest, maintain good morals and manners). The weakness of the Ministry of Agriculture's public relations strategy has not been maximal in carrying out its duties related to the millennial farmer program. This is evidenced by doing the following: providing understanding to the community about millennial farmers, providing understanding to the community about institutions, providing understanding to the community about goals, providing understanding to the community about activities, maintaining good relations with the community regarding millennial farmers.
Digital Influencer Sebagai Alternatif Baru Dalam Promosi Rintisan Desa Wisata Pada Desa Sedang Abiansemal Bali AA. Istri Putri Dwi Jayanti; Rani Chandra Oktaviani; Jati Paras Ayu
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): PUBLICA: Jurnal Pengabdian Kepada Masyarakat , Desember 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i1.37

Abstract

This study was carried out by looking at the background of tourist villages, however there are still several villages that have tourism potential but have not received recognition from the Ministry of Tourism and Creative Economy as tourist villages. One of the villages that is of concern is the village of Sedang, Abiansemaal Badung Bali, where the village is rich in places; religious tourism, cultural tourism, and agro tourism which is rich in typical plants but on the other hand is still in the pioneering process of getting the title as a tourist village. Of the several main indicators in the verification process instrument as a tourist village, there are at least 7 aspects; there are tourist attractions, transportation routes, tourism awareness devices and groups, security, available homestays and tourist visits. Looking at the conditions in the middle village, the main problem lies in the relatively small number of tourist visits, this is due to the village's position between several other tourist villages, so that the middle village is more of a transit village than a visiting village because of its tourism potential. For this reason, this study looks at the importance of acceleration and penetration of target tourists so that they are aware and have the intention to travel to Sedang village. The community service program that has been implemented is through mapping tourist targets and implementing digital influencer innovation, where currently the use of digital influencers has become an alternative for disseminating information massively and persuasively. The aim of implementing this program is to be a tactical step to attract tourists to visit the village of Sedang through reviews, promotions and the logic of communication networks through digital media. The methods used in this program are 1) Providing Digital Influencer Innovation and assistance to village parties as shown in the Web Virtual Tour, 2) Quantitatively measuring the increase in the ability of village officials in managing digital influencers, 3) Measuring digital analytic data from responses resulting from use digital influencer integrated with a virtual web tour. Temporary activity results show that 40% of participants were able to use digital influencers and there was an increase in visit response with an increase of 10% in one month since a simulation of using digital influencers was created. It can be concluded that there are quite significant implications in the use of digital influencers, especially in the increase in the number of tourists coming, but what is important to concentrate on is selecting influencers and persuasive messages which are aspects that need to be considered in managing digital influencers
Pemberdayaan Kemitraan Masyarakat (PKM) Pengembangan Desa Wisata Edukatif Berbasis Web Virtual Tour Experience dan Aplikasi Pintar di Desa Sedang Kecamatan Abiansemal Bali Ayu, Jati Paras; Dwijayanti, AA Istri Putri; Oktaviani, Rani Chandra
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 3 (2024): Agustus 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i3.2617

Abstract

Abstrak Desa Sedang merupakan salah satu desa wisata yang terletak pada kecamatan Abiensemal, kabupaten Badung, dimana desa tersebut sebelumnya merupakan desa perbatasan dan baru akan diangkat menjadi desa wisata. Berdasarkan hasil tinjauan, observasi, dan FGD dengan pihak desa terdapat beberapa permasalahan yang dihadapi, khususnya sejak ditetapkan sebagai desa wisata. Permasalahan pertama adalah Desa Sedang belum mengangkat diferensiasi sebagai desa agriculture, jika dibanding dengan desa wisata agriculture lainnya di Bali, sehingga tingkat kunjungan wisata pun sangat minim. Permasalahan lainnya adalah Desa Sedang tidak memiliki kemampuan dalam mengelola promosi digital yang mampu menggiring wisatawan untuk datang ke Desa Sedang. Tujuan pemberdayaan kemitraan masyarakat yang pertama yang akan dilaksanakan adalah membantu rancangan diferensiasi Desa Sedang sebagai desa wisata edukatif melalui banyaknya ragam tanaman agriculture pada Desa Sedang yang diharapkan dapat menjadi nilai tambah kompetitif sekaligus meningkatkan potensi kunjungan wisatawan dengan menyasar target wisatawan yang lebih luas. Tujuan kedua pemberdayaan kemitraan masyarakat ini adalah membantu dalam memberikan inovasi promosi digital melalui keterampilan dalam membuat promotion based on real story telling sehingga dengan keterampilan ini pengelola wisata, Desa Sedang mampu melakukan promosi digital dengan lebih aktif, kreatif dan berkelanjutan. Kata kunci: Aplikasi Pintar, Desa Wisata, Virtual Tour, Website.
Penerapan Plantable Packaging dan Green Interactive Mobile Apps untuk Meningkatkan Branding Sustainability EcoTourism Pada Produk Kecantikan EcoEnzym di UMKM BaliTangi Ayu, Jati Paras; Oktaviani, Rani Chandra; Jayanti, AA Istri Putri Dwi
Journal of Servite Vol. 7 No. 2 (2025): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan branding sustainability eco-tourism pada produk kecantikan berbasis eco-enzym yang dikembangkan oleh UMKM BaliTangi melalui penerapan plantable packaging dan pengembangan green interactive mobile applications. Permasalahan utama yang dihadapi UMKM BaliTangi meliputi belum optimalnya kemasan produk dalam merepresentasikan identitas sebagai produk kecantikan yang sepenuhnya eco-friendly. Meskipun kandungan produk telah berbasis eco-enzym dan ramah lingkungan, kemasan yang digunakan masih berbahan plastik dan bersifat sederhana, sehingga belum sejalan dengan upaya membangun branding sebagai produk kecantikan berkelanjutan dan eco-tourism merchandising. Selain itu, UMKM BaliTangi juga menghadapi kendala dalam sistem pemasaran dan transaksi digital, khususnya untuk pembelian daring dan repeat order dari wisatawan mancanegara. Upaya promosi melalui website, media sosial, dan aplikasi WhatsApp dinilai belum efektif karena keterbatasan integrasi sistem penjualan dan pendataan transaksi. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang mencakup identifikasi kebutuhan mitra, perancangan dan implementasi plantable packaging berbasis benih tanaman, pengembangan aplikasi mobile interaktif yang terintegrasi dengan website dan media sosial, serta pendampingan dan evaluasi pemanfaatannya. Hasil kegiatan menunjukkan peningkatan daya tarik visual dan nilai keberlanjutan produk, kemudahan akses pembelian daring, serta penguatan citra BaliTangi sebagai produk kecantikan eco-friendly berbasis eco-tourism. Simpulan menunjukkan bahwa integrasi inovasi kemasan hijau dan aplikasi digital interaktif efektif dalam memperkuat branding keberlanjutan dan daya saing UMKM secara berkelanjutan. Kata kunci: Kemasan Tanam, Aplikasi Mobile Interaktif, Branding Keberlanjutan, UMKM, Bali ABSTRACT   This Community Service Program (PKM) aims to enhance sustainability eco-tourism branding of eco-enzyme–based cosmetic products developed by BaliTangi MSME through the implementation of plantable packaging and the development of green interactive mobile applications. The main challenges faced by BaliTangi MSME include the suboptimal representation of its product packaging in reflecting a fully eco-friendly cosmetic identity. Although the product ingredients are eco-enzyme–based and environmentally friendly, the packaging currently relies on plastic materials and remains relatively simple, thus failing to align with efforts to establish branding as a sustainable cosmetic product and eco-tourism merchandising. In addition, BaliTangi MSME encounters constraints in digital marketing and transaction systems, particularly regarding online purchases and repeat orders from international tourists. Promotional efforts through websites, social media, and WhatsApp applications have not yet proven effective due to limited integration of sales platforms and transaction data management. The program employed a participatory approach encompassing partner needs assessment, the design and implementation of seed-based plantable packaging, the development of an interactive mobile application integrated with websites and social media, as well as continuous mentoring and utilization evaluation. The results demonstrate an improvement in product visual appeal and sustainability value, enhanced accessibility for online purchasing, and strengthened brand image of BaliTangi as an eco-friendly, eco-tourism–based cosmetic product. In conclusion, the integration of green packaging innovation and interactive digital applications is effective in reinforcing sustainability branding and enhancing the long-term competitiveness of MSMEs. Keywords: Plantable Packaging, Green Interactive Mobile Apps, Branding Sustainability, UMKM, Bali
Strategic Communication Through Instagram: How STMIK IDS Builds Its AI Campus Identity Kumara, Dennis; Tiawan, Tiawan; Oktaviani, Rani Chandra
Communicare : Journal of Communication Studies Vol. 12 No. 2 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

STMIK Indo Daya Suvana, also known as IDS Digital College, is undergoing a digital transformation aimed at establishing its reputation as an “AI Campus.” This paper examines an institution that has begun using Instagram as a communication strategy during its transformation. In the context of higher education, where competition is intensified by digital presence, social media has become essential for influencing student recruitment. This study employs a qualitative research design that combines document analysis with in-depth interviews. The research examines Instagram content, analyzing themes including posts, captions, images, and audience engagement. To enhance the analysis, interviews were held with key participants from STMIK IDS. Analyzing Instagram as a social media platform, this study found that it is used not only to advertise events and programs but also to tell stories about campus identity, values, and future direction. Content related to artificial intelligence (AI), digital innovation, and campus activities is presented in a persuasive and engaging style, helping to build STMIK IDS’s image as an institution focused on AI. In conclusion, effective communication on Instagram is not merely visual. It requires internal strategies that enhance understanding of prospective students while ensuring alignment with audience expectations. This case study shows that a digital platform can function as a branding channel while connecting the institutional image and public perception.
Co-Authors AA. Istri Putri Dwi Jayanti Ananto Akbar Ayu, Jati Paras Dwijayanti, AA Istri Putri Febrina Ramadyanti Gracia Rachmi Adiarsi Jati Paras Ayu Jayanti, AA Istri Putri Dwi Khenresta, Tsanaa Kumara, Dennis Lestari Nurhajati Nadya Dwina Hapsari Nurul Hidayah Salasa, Yonaz Shintadevy Maryolein Sukandar, Rudi Tiawan, Tiawan Tsanaa Khenresta Wilhelmina Sistianinggaluh Xenia Angelica Wijayanto Yonaz Salasa Yuliana Riana Prasetyawati Yumna Aisyah