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All Journal JURNAL WALENNAE PRofesi Humas MEDIALOG: Jurnal Ilmu Komunikasi Communicare : Journal of Communication Studies Avant Garde Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia PERSPEKTIF Emerging Markets : Business and Management Studies Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi PUBLICA: Jurnal Pengabdian Masyarakat
Oktaviani, Rani Chandra
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Ministry of Agriculture's Public Relations Strategy Through the Millennial Farmer Program Ananto Akbar; Nurul Hidayah; Rani Chandra Oktaviani; Febrina Ramadyanti
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220222

Abstract

Currently, Indonesia is facing the threat of a crisis in the agricultural sector. The decrease in the number of farmers was due to the low wages of workers in the agricultural sector, which were the lowest compared to the wages of workers in other sectors. The public relations task of the Ministry of Agriculture is to make agriculture more modern to attract the younger generation to enter the world of agriculture. The purpose of this study was to determine the extent of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program and to analyze the weaknesses of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program. The research method used is a descriptive study with a qualitative approach. The results showed that the Ministry of Agriculture's public relations strategy by conducting press relations, government relations, customers relations, maximized the public relations function (maintain good communication, serve public's interest, maintain good morals and manners). The weakness of the Ministry of Agriculture's public relations strategy has not been maximal in carrying out its duties related to the millennial farmer program. This is evidenced by doing the following: providing understanding to the community about millennial farmers, providing understanding to the community about institutions, providing understanding to the community about goals, providing understanding to the community about activities, maintaining good relations with the community regarding millennial farmers.
Digital Influencer Sebagai Alternatif Baru Dalam Promosi Rintisan Desa Wisata Pada Desa Sedang Abiansemal Bali AA. Istri Putri Dwi Jayanti; Rani Chandra Oktaviani; Jati Paras Ayu
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): PUBLICA: Jurnal Pengabdian Kepada Masyarakat , Desember 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i1.37

Abstract

This study was carried out by looking at the background of tourist villages, however there are still several villages that have tourism potential but have not received recognition from the Ministry of Tourism and Creative Economy as tourist villages. One of the villages that is of concern is the village of Sedang, Abiansemaal Badung Bali, where the village is rich in places; religious tourism, cultural tourism, and agro tourism which is rich in typical plants but on the other hand is still in the pioneering process of getting the title as a tourist village. Of the several main indicators in the verification process instrument as a tourist village, there are at least 7 aspects; there are tourist attractions, transportation routes, tourism awareness devices and groups, security, available homestays and tourist visits. Looking at the conditions in the middle village, the main problem lies in the relatively small number of tourist visits, this is due to the village's position between several other tourist villages, so that the middle village is more of a transit village than a visiting village because of its tourism potential. For this reason, this study looks at the importance of acceleration and penetration of target tourists so that they are aware and have the intention to travel to Sedang village. The community service program that has been implemented is through mapping tourist targets and implementing digital influencer innovation, where currently the use of digital influencers has become an alternative for disseminating information massively and persuasively. The aim of implementing this program is to be a tactical step to attract tourists to visit the village of Sedang through reviews, promotions and the logic of communication networks through digital media. The methods used in this program are 1) Providing Digital Influencer Innovation and assistance to village parties as shown in the Web Virtual Tour, 2) Quantitatively measuring the increase in the ability of village officials in managing digital influencers, 3) Measuring digital analytic data from responses resulting from use digital influencer integrated with a virtual web tour. Temporary activity results show that 40% of participants were able to use digital influencers and there was an increase in visit response with an increase of 10% in one month since a simulation of using digital influencers was created. It can be concluded that there are quite significant implications in the use of digital influencers, especially in the increase in the number of tourists coming, but what is important to concentrate on is selecting influencers and persuasive messages which are aspects that need to be considered in managing digital influencers
Pemberdayaan Kemitraan Masyarakat (PKM) Pengembangan Desa Wisata Edukatif Berbasis Web Virtual Tour Experience dan Aplikasi Pintar di Desa Sedang Kecamatan Abiansemal Bali Ayu, Jati Paras; Dwijayanti, AA Istri Putri; Oktaviani, Rani Chandra
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 3 (2024): Agustus 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i3.2617

Abstract

Abstrak Desa Sedang merupakan salah satu desa wisata yang terletak pada kecamatan Abiensemal, kabupaten Badung, dimana desa tersebut sebelumnya merupakan desa perbatasan dan baru akan diangkat menjadi desa wisata. Berdasarkan hasil tinjauan, observasi, dan FGD dengan pihak desa terdapat beberapa permasalahan yang dihadapi, khususnya sejak ditetapkan sebagai desa wisata. Permasalahan pertama adalah Desa Sedang belum mengangkat diferensiasi sebagai desa agriculture, jika dibanding dengan desa wisata agriculture lainnya di Bali, sehingga tingkat kunjungan wisata pun sangat minim. Permasalahan lainnya adalah Desa Sedang tidak memiliki kemampuan dalam mengelola promosi digital yang mampu menggiring wisatawan untuk datang ke Desa Sedang. Tujuan pemberdayaan kemitraan masyarakat yang pertama yang akan dilaksanakan adalah membantu rancangan diferensiasi Desa Sedang sebagai desa wisata edukatif melalui banyaknya ragam tanaman agriculture pada Desa Sedang yang diharapkan dapat menjadi nilai tambah kompetitif sekaligus meningkatkan potensi kunjungan wisatawan dengan menyasar target wisatawan yang lebih luas. Tujuan kedua pemberdayaan kemitraan masyarakat ini adalah membantu dalam memberikan inovasi promosi digital melalui keterampilan dalam membuat promotion based on real story telling sehingga dengan keterampilan ini pengelola wisata, Desa Sedang mampu melakukan promosi digital dengan lebih aktif, kreatif dan berkelanjutan. Kata kunci: Aplikasi Pintar, Desa Wisata, Virtual Tour, Website.
Co-Authors AA. Istri Putri Dwi Jayanti Ananto Akbar Ayu, Jati Paras Dwijayanti, AA Istri Putri Febrina Ramadyanti Gracia Rachmi Adiarsi Jati Paras Ayu Khenresta, Tsanaa Lestari Nurhajati Nadya Dwina Hapsari Nurul Hidayah Salasa, Yonaz Shintadevy Maryolein Sukandar, Rudi Tsanaa Khenresta Wilhelmina Sistianinggaluh Xenia Angelica Wijayanto Yonaz Salasa Yuliana Riana Prasetyawati Yumna Aisyah