Garuda - Garba Rujukan Digital

Comparing Mortgage Financing Marketing Strategies: Conventional Bank vs Sharia Bank Elisa, Nur; Rahmawati, Rafika; Putra, Purnama
Research of Islamic Economics Vol. 1 No. 2 (2024): JANUARY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rie.v1i2.177

The increasingly diverse needs of society have made financing the most popular banking service product. KPR products certainly require a marketing strategy. One of the interesting products offered by BRI Syariah Tambun Sub-Branch Office (KCP) is the Home Ownership Financing/Mortgage (KPR) product. This research aims to determine the marketing strategy for Mortgage Financing (KPR) between two banks, namely Conventional Banks and Sharia Banks at Bank BRI KCP Tambun and BRISyariah KCP Tambun. The data sources used are primary and secondary. Data collection was carried out using interview and documentation techniques. The results of this research show that KPR products at Bank BRI and BRI Syariah, in their implementation, apply similar marketing strategies. At Bank BRI, in implementing its marketing strategy, it takes a conventional approach by referring to the strategy of providing interest and using a credit approach with low interest; it places more emphasis on KPR marketing strategies, which tend to prioritize Islamic principles. Managerial implications emerge from the comparative analysis, shedding light on the strengths and weaknesses of each approach.

MAKNA MANTRA PAQJAPPI DALAM PENGOBATAN TRADISIONAL MASYARAKAT DI SOPPENG: KAJIAN TEORI SEMIOTIKA RIFATERRE Elisa, Nur; Saguni, Suarni Syam; Agussalim Aj, Andi
Panrita: Jurnal Bahasa dan Sastra Daerah serta Pembelajarannya Vol 5, No 2 (2025): PANRITA: Jurnal Bahasa dan Sastra Daerah
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jp.v5i2.73662

Penelitian ini merupakan penelitian kualitatif yang digunakan dalam paqjappi (mantra pengobatan) pada masyarakat Kel. Bila Kec. Lalabata Kab. Soppeng dengan menggunakan teori semiotika Refaterre. Teori semiotika Refaterre terdapat dua tingkatan yaitu heuristik dan hermeneutik yang menjadi pisau bedah untuk mendeskripsikan makna teks paqjappi (mantra pengobatan). Metode yang digunakan dalam penelitian ini adalah observasi, wawancara, dan dokumentasi. Hasil penelitian ini menemukan sebelas makna paqjappi (pengobatan tradisional) yang dapat mengobati berbagai penyakit paqjappi malo (mantra luka), paqjappi cika (mantra muntaber), paqjappi peddiq isi (mantra sakit gigi), paqjappi peddiq ulu (mantra sakit kepala), paqjappi semmeng namekke (mantra sakit dan menggigil), paqjappi kasiang (mantra cacar), paqjappi nedde buku bale (mantra keselek tulang ikan), paqjappi naire piso (mantra teriris pisau), paqjappi pangiso (mantra pengusir makhluk gaib), paqjappi soppaq paku (mantra ditusuk paku), paqjappi peddiq mata (mantra sakit mata). Temuan menunjukkan bahwa setiap mantra diawali dengan Bismillahirahmanirahim yang berarti dengan menyebut nama Allah yang maha pengasih lagi maha penyayang, dan diakhiri dengan Barakkaq La Ilaha Illallah yang berarti berkat tiada tuhan yang patut disembah selain Allah Swt. Dari sebelas mantra tersebut tidak terlepas dari keyakinan kita kepada Allah Swt.

Regression Analysis of Panel Data on Gross Enrolment Rate (GER) At Junior High School and Equivalent Education Levels in South Sulawesi Province in 2018-2022 Elisa, Nur; Aidid, Muhammad Kasim; Meliyana, Sitti Masyitah
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3932

Panel data regression is a combination of time series and cross section data. This research aims to determine the factors that influence the gross participation rate in South Sulawesi Province using panel data regression analysis. The data used is data from 24 districts/cities in South Sulawesi province from 2018 to 2022 which was obtained through the website of the South Sulawesi Provincial Central Statistics Agency. There are three models in panel data regression analysis, namely the Common Effect Model (CEM), Fixed Effect Model (FEM) and Random Effect Model (REM). Based on the model selection carried out by carrying out the Chow Test, Hausman Test, and Lagrange Multiplier Test, the best model was obtained, namely the Random Effect Model. The equation of this model is Yit = 82,818 + 0,1485X1it − 0,0784X2it + 0,0053X3it + 0,0011X4it. Based on the results of panel data regression analysis, it was found that the variables that had a significant effect on the Gross Enrollment Rate in South Sulawesi province were the student to teacher ratio (X2), and population density (X4).

Persuasive Communication of Beauty Salon Digital Ads on the Instagram Account @della.beautybar Rhaisa, Esa Astrid; Elisa, Nur; Nurfalah, Farida; Wihayati, Welly
Journal Of Social Science (JoSS) Vol 4 No 5 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i5.454

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty

Introduction to Brownian Motion in Class XII Senior High School 5 Bengkulu City Ainayah, Nur; Elisa, Nur; Setiawan, Iwan; Hamdani, Dedy
DIKDIMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): DIKDIMAS : JURNAL PENGABDIAN KEPADA MASYARAKAT VOL 1 NO 3 DECEMBER 2022
Publisher : Asosiasi Profesi Multimedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/dikdimas.v1i3.39

Brownian motion is the random motion of nanoparticles in the fluid. The concept of Brownian motion is one of the abstract concepts of physics. Thus, it is difficult to learn. Most schools also don't teach Brownian motion in depth in high school. Including the Senior High School 5 Bengkulu City. In fact, there are a lot of Brown motion applications. For this reason, the introduction of Brownian motion in easy-to-understand language needs to be taught to students. The method used in this research is the method of preparation, implementation, and evaluation. From this research, it can be seen that students are very enthusiastic about listening and answering every question that is asked. There is also a very active participation. The competitive spirit of students is also visible. So, it can be concluded that, no matter how difficult and abstract Brown's motion is, if it is taught in simple language, students are also able to understand it well.

Persuasive Communication in Digital Advertisements for Beauty Salons on the Instagram Account @della.bautybar Elisa, Nur; Nurfalah, Farida; Wihayati, Welly; Rhaisa, Esa Astrid
Journal Of Social Science (JoSS) Vol 4 No 4 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i4.454

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty.

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