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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Samalewa: Jurnal Riset dan Kajian Manajemen
Purwata, I Ketut
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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STRATEGI PENGELOLAAN DALAM MENINGKATKAN DAYA SAING PARIWISATA BERBASIS MASYARAKAT PADA OBJEK WISATA BENGKAUNG LOMBOK BARAT Kaysi, Afif Dzul; Purwata, I Ketut; Bratayasa, I Wayan
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1353

Abstract

This study aims to find out how the local community is involved in managing of tourism at Bengkaung tourism objects, Batu Layar Sub-District, West Lombok Regency. This study used a qualitative research method with a descriptive qualitative approach. The data used in this study were obtained directly using the interview method with research informants, namely the Village Government, Pokdarwis Chairmen, Communities and Tourists. Data analysis techniques were carried out using qualitative data analysis techniques, including data reduction, data presentation, and verification/drawing conclusions and SWOT analysis to formulate the right strategy in the management and development of tourism at Bengkaung tourism objects. Testing the validity of the data was carried out using the triangulation method. Based on the data analysis that has been carried out, the results show that tourism management at the Bengkaung tourist attraction has been carried out with the concept of community based tourism (CBT). The forms of community involvement in community-based tourism management at Bengkaung tourism objects, namely community involvement in managing tourist objects, community involvement in protecting the environment of tourist objects, and community involvement in efforts to gain profit. SWOT analysis in the management and development of tourism at Bengkaung tourism objects produces four alternative strategies, namely SO strategy, WO strategy, ST strategy and WT strategy.
The Effect Of Social Media Promotion And Word Of Mouth On The Decision To Visit The Attraction Of Tanjung Bias Beach, West Lombok Regency Masyhudi, Lalu; Utama, Lalu Satria; Chelsania, Ni Putu Ajeng; Susanty, Sri; Murianto, Murianto; Purwata, I Ketut
Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1074

Abstract

This study aims to determine the effect of promotion through social media and word of Mouth on visiting decisions with the control variables of attractiveness and facilities. The data collection technique used a questionnaire that had been tested for validity and reliability. Based on the simultaneous hypothesis testing, the four independent variables have a significant effect on the decision to visit tourists to Tanjung Bias Beach. Partially, word of mouth (X2) has a positive and significant effect on the decision to visit tourists, this can be seen from the t-count value of 5.816, greater than the t-table value of 1.995. Social media promotion (X1), Attraction (X3) and Facilities (X4), and show that the result of the multiple linear determination coefficient (R2) is 0.648, or 65%. This means that the degree of influence of the independent variable (X) on the variable (Y) is 65%.
The Effect Of Social Media Promotion And Word Of Mouth On The Decision To Visit The Attraction Of Tanjung Bias Beach, West Lombok Regency Masyhudi, Lalu; Utama, Lalu Satria; Chelsania, Ni Putu Ajeng; Susanty, Sri; Murianto, Murianto; Purwata, I Ketut
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1074

Abstract

This study aims to determine the effect of promotion through social media and word of Mouth on visiting decisions with the control variables of attractiveness and facilities. The data collection technique used a questionnaire that had been tested for validity and reliability. Based on the simultaneous hypothesis testing, the four independent variables have a significant effect on the decision to visit tourists to Tanjung Bias Beach. Partially, word of mouth (X2) has a positive and significant effect on the decision to visit tourists, this can be seen from the t-count value of 5.816, greater than the t-table value of 1.995. Social media promotion (X1), Attraction (X3) and Facilities (X4), and show that the result of the multiple linear determination coefficient (R2) is 0.648, or 65%. This means that the degree of influence of the independent variable (X) on the variable (Y) is 65%.
Co-Authors Chelsania, Ni Putu Ajeng Gede, I Putu I Wayan Bratayasa Kaysi, Afif Dzul Lalu Masyhudi Murianto Murianto Susanty, Sri Utama, Lalu Satria