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Employee Discipline to Increase Productivity at U.D. Rahayu Kediri Salt Company Astutik, Wahyuni Sri; Prasetya, Yanto Budi; Relitasari, Relitasari; Limantara, Arthur Daniel
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 7 No 1: September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v7i1.2692

This study aims to determine the application of work discipline in U.D. Salt Company. Rahayu Kediri to increase employee work productivity. The type of research used in this study is qualitative descriptive research. Interviews, observation, and documentation carry out the method of data collection. The data used are primary data and second data. The second data used includes employee attendance data, working hours, working days, sales targets, and sales realization in 2021. The results showed that the work discipline of employees at U.D. Salt Company. Rahayu Kediri, with the application of work discipline through working hours and the number of working days to increase employee work productivity, has not been maximized. The number of working hours the company has set for 8 hours per day has not been fulfilled. This was proven in December 2021 that the number of working hours should be 6,336 hours per month with 33 employees, which can only be realized at 4,032 hours per day. Also, in other months, The application of work discipline through the number of days of permission from employees as many as 33, with the number of days that should be achieved by the company as much as 792 days per month is only realized on average. The average per month is 448 days, so there is a deviation of 344 days or 43% per month. It is necessary to increase supervision and communication between superiors and subordinates, coaching, and self-development of employees through training.

Opportunities and Challenges for Bank Syariah Indonesia in Increasing Syariah KPR Financing Distribution Astutik, Wahyuni Sri; Limantara, Arthur Daniel
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 7 No 2: March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v7i2.2744

The Objective of the study is to know what challenges and opportunities for Bank Syariah Indonesia (BSI) in distributing Syariah housing funds (KPR) are. It was done by the analysis and diagnosis of the company’s environment. The research uses a literature research technique by collecting data with documentation, notes, books, and articles. Whilst checklist classification material study was used for data collection instruments. The data analysis techniques used are by gathering the essence of focused study through collected sources and then analyzed the data to determine the connections. The results show that BSI has a promising opportunity to obtain profit in the distribution of syariah credit financing housing scheme with a stimulus provided by the government. Moreover, the economy is starting to be conducive which implicates social support conditions, optimalization in utilization-tool technology, and lastly the company’s good image. As for BSI’s challenges, it is necessary to enhancement literacy of syariah finance and intensive education finance especially to the consumers and to society in order get to know BSI more.

The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.

Pelatihan Komunikasi dalam Meningkatkan Kualitas Merek Terhadap UMKM Dadan Sardani; Astutik, Wahyuni Sri
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 01 (2024): Sabajaya: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pelatihan Komunikasi dalam menin gkatkan merk terhadap UMKM merupakan hal sangat penting oleh karena itu banyaknya jumlah merek di pasar maka dalam aktualisasinya semakin meningkat pula ketajaman persaingan diantara merek-merek yang beredar tersebut, hanya merek yang memiliki ekuitas merek kuatlah yang akan tetap mampu bersaing dan menguasai pasar. Merek merupakan identitas produk atau bahkan harga diri pertaruhan nama baik perusahaan yang mana didalamnya terkandung citra perusahaan. Merek yang dirancang berdasarkan strategi yang tepat bagi pelanggan akan menghasilkan citra yang bisa menghubungkan produk dan layanan yang diterima oleh pelanggan dengan simbolsimbol identitas perusahaaan yang menjadi lebih positif dan sebaliknya dengan mengabaikan hal tersebut maka akan beresiko merusak citra maupun nama baik perusahaan di mata pelanggan, oleh sebab itu memperhatikan penamaan merek, segmen dan target dari produk yang dihasilkan maupun penempatan pencitraan atau positioning yang diharapkan oleh pemasar (perusahaan) merupakan modal utama strategi dalam merancang merek agar merek yang dibuat bisa terbangun sinergis dengan harapan yang ada di benak pelanggan dan terealisasi pula dalam kenyataan kualitas produk serta tepat sasaran. Maka sudah merupakan keniscayaan bagi setiap pemasar untuk memiki keahlian dan pengetahuan terhadap produk.

Fintech and Traditional Banking: A Bibliometric Study of Financial Innovation Judijanto, Loso; Yulistina, Yulistina; Astutik, Wahyuni Sri; Alfiana, Alfiana
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1782

Financial technology (fintech) has emerged as a transformative force reshaping the financial industry, influencing traditional banking institutions and introducing innovative business models. This study conducts a bibliometric analysis of fintech and traditional banking research using data from Scopus and visualization through VOSviewer. The analysis explores thematic trends, key research contributions, and evolving collaborations within financial innovation. Findings reveal that fintech has transitioned from being a disruptive force to an integral component of the financial ecosystem, fostering partnerships with traditional banks. Key themes include digital banking, blockchain, artificial intelligence, financial inclusion, and regulatory challenges. The study highlights the increasing role of emerging technologies in enhancing financial services while addressing cybersecurity and compliance concerns. Global research collaboration patterns indicate a strong focus on financial inclusion and regulatory frameworks across different economies. This research provides valuable insights into the trajectory of fintech literature and identifies areas for future exploration, particularly in sustainability, AI-driven finance, and central bank digital currencies (CBDCs).

Fintech and Traditional Banking: A Bibliometric Study of Financial Innovation Judijanto, Loso; Yulistina, Yulistina; Astutik, Wahyuni Sri; Alfiana, Alfiana
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1782

Financial technology (fintech) has emerged as a transformative force reshaping the financial industry, influencing traditional banking institutions and introducing innovative business models. This study conducts a bibliometric analysis of fintech and traditional banking research using data from Scopus and visualization through VOSviewer. The analysis explores thematic trends, key research contributions, and evolving collaborations within financial innovation. Findings reveal that fintech has transitioned from being a disruptive force to an integral component of the financial ecosystem, fostering partnerships with traditional banks. Key themes include digital banking, blockchain, artificial intelligence, financial inclusion, and regulatory challenges. The study highlights the increasing role of emerging technologies in enhancing financial services while addressing cybersecurity and compliance concerns. Global research collaboration patterns indicate a strong focus on financial inclusion and regulatory frameworks across different economies. This research provides valuable insights into the trajectory of fintech literature and identifies areas for future exploration, particularly in sustainability, AI-driven finance, and central bank digital currencies (CBDCs).

Improving Supply Chain Resilience Through Fintech Technology in the Digital Age Sintesa, Nika; Astutik, Wahyuni Sri
West Science Journal Economic and Entrepreneurship Vol. 3 No. 03 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i03.2154

This study investigates the impact of financial technology (fintech) adoption on supply chain resilience in the digital age. Using a quantitative approach, data were collected from 76 respondents representing various business sectors that have integrated fintech solutions into their supply chain operations. The research instrument employed a five-point Likert scale, and data analysis was conducted using SPSS version 25. Supply chain resilience was measured through four dimensions: agility, visibility, flexibility, and risk mitigation. Validity and reliability tests confirmed the robustness of the measurement instruments. Descriptive analysis indicated high average scores for all variables, while regression analysis revealed that fintech adoption had a positive and significant effect on all four resilience dimensions, with the strongest effect observed on visibility. These findings highlight fintech’s strategic role in enhancing transparency, operational agility, adaptability, and proactive risk management. The study provides actionable insights for managers and policymakers to integrate fintech solutions as a core component of supply chain strategy, particularly in preparing for and responding to disruptions in a rapidly evolving digital environment.

Accelerating UMKM Digital Transformation: Mentoring in Business Model Canvas (BMC) Development and Online Marketing Strategies Based on Local Platforms Hajar, Hajar Mukaromah; Rizal, Yani; Astutik, Wahyuni Sri; Betan, Abubakar; Nuryenda, Endang Yuda
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1587

The digital transformation of Micro, Small, and Medium Enterprises (MSMEs/UMKM) has become increasingly critical in Indonesia's post-pandemic economic recovery. This qualitative study examines the effectiveness of mentoring programs focused on Business Model Canvas (BMC) development and online marketing strategies using local platforms for UMKM acceleration. Through in-depth interviews with 15 UMKM owners, 5 mentors, and 3 platform representatives across various Indonesian cities, this research employs thematic content analysis to understand the impact of structured mentoring on digital transformation outcomes. The findings reveal that comprehensive BMC mentoring significantly enhances UMKM owners' understanding of business model components, with participants demonstrating improved capability in customer segmentation, value proposition development, and revenue stream diversification. Local platform adoption showed superior outcomes compared to international alternatives, with 35% average sales increases and enhanced operational efficiency. The study identifies key success factors including local language support, lower commission fees, and community-based learning approaches. These findings contribute to the understanding of effective community service methodologies for UMKM digital transformation and provide practical frameworks for scaling mentoring programs across Indonesia's diverse economic landscape.

Strategic Significance: Unveiling the Dominant Role of Social Media as a Primary Marketing Tool in Digital Business Strategies Prakosos, Riyan Dwi Yulian; Ukar, Kurweni; Astutik, Wahyuni Sri
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.137

The advancement of digital technology has fundamentally altered the way companies operate. Amidst this transformation, social media has emerged as one of the key forces driving change. The aim of this research is to uncover the dominant role of social media as a primary marketing tool in digital business strategies. The methodology of this research is a qualitative literature review drawing data from Google Scholar from 2012 to 2024. The study findings indicate that social media not only enables businesses to directly connect with their audience but also facilitates deep interactions, strengthens brands, provides valuable insights, and fosters beneficial collaborations. With its ability to create emotional connections, build strong brand identities, and optimize consumer experiences, social media has become an inevitable force in the modern marketing landscape.

Understanding Consumer Transformation: Dynamics of Innovation and Creativity in SMEs during the Social Media Era at Eid al-Fitr Sutrisno, Sutrisno; Suherlan; Astutik, Wahyuni Sri
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.168

Modern consumers tend to be more digitally connected and have broader access to product information through social media platforms. This has transformed the way consumers search for, choose, and interact with brands and products, significantly influencing consumer purchasing patterns and preferences. This study aims to understand consumer transformation in the dynamics of innovation and creativity in SMEs during the social media era at Eid al-Fitr. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. Descriptive analysis will be used to analyze data taken from 36 articles published between 2013 and 2024 through Google Scholar. The study results show that in facing changes in consumer dynamics influenced by technological innovation and the dominance of social media, especially during the Eid al-Fitr momentum, it is important for SMEs (Micro, Small, and Medium Enterprises) to understand these changes deeply. Consumer transformation is no longer just happening at the level of economic transactions but also involves behavior patterns, preferences, and socially connected interactions increasingly in the digital realm. SMEs need to develop creative and unique marketing strategies, strengthen their presence on digital platforms, leverage technological innovation to expand market reach, pay attention to digital payment integration, and collaborate with fellow SMEs.

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