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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement JURNAL LENTERA AKUNTANSI SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) West Science Interdisciplinary Studies Science Information System and Technology SENMEA dharma wiyata
Astutik, Wahyuni Sri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
ANALISIS LIKUIDITAS, SOLVABILITAS, AKTIVITAS UNTUK MENGUKUR KINERJA KEUANGAN PT. SEKNI INDOTAMA KAB. POLEWALI MANDAR Rejeki, Sri; Syahrial, Yoppi; Astutik, Wahyuni Sri; Isnaeni, Diana; Naim, Muh. Rezky
JURNAL LENTERA AKUNTANSI Vol. 8 No. 2 (2023): JURNAL LENTERA AKUNTANSI, NOVEMBER 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v8i2.913

Abstract

The title of this research is about Liquidity Analysis, Solvability, Activity to Measure Financial Performance of PT. Sekni Indotama Kab. Polewali Mandar with the objectives and benefits to describe, analyze, measure financial ratios to financial performance at PT. Telkom Mamuju. This study uses both primary and secondary data based on the company's financial statements PT. Sekni Indotama Kab. Polewali Mandar from 2019 to 2022 and tests were carried out on financial ratios including liquidity ratios, solvency ratios, activity ratios to measure how much financial performance the company PT. Sekni Indotama Kab. Polewali Mandar.As for the results obtained in this study the Financial Performance of PT. Sekni Indotama Kab. Polewali Mandar Based on the results of calculating the liquid ratio analysis, it can be said that Telkom went bankrupt because the company experienced difficulties in paying short -term debt, the Financial Performance of PT. Based on the solvency ratio analysis, Telkom is quite good which continues to grow every year. The reason is the fees obtained from the company's small loans, the Financial Performance of PT. Sekni Indotama Kab. Polewali Mandar uses a fairly healthy performance analysis where it grows every year. This is maintained so that the use of company assets is more efficient and profitable every year. Keywords: Liquidity, Solvency, Activity, Financial Performance
Use of Artificial Intelligence in Operational Efficiency and Business Management Strategic Judijanto, Loso; Adnan, Ahmad Zaelani; Pranajasakti, Gilang; Vandika, Arnes Yuli; Astutik, Wahyuni Sri
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1533

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology, reshaping operational efficiencies and strategic business management across industries. This study employs a bibliometric analysis using VOSviewer to explore the intellectual structure, global collaboration, and thematic trends in AI research from 2000 to 2024. The findings reveal AI’s pivotal role in enhancing operational processes, particularly in cost reduction, efficiency improvement, and data-driven decision-making. Furthermore, AI’s integration into diverse fields such as healthcare, energy management, and cybersecurity underscores its multidisciplinary impact. The visualizations highlight the strong global collaboration among nations, with China, India, and the United States as major contributors to AI research. Despite these advancements, challenges such as ethical concerns, data privacy, and workforce displacement persist. This study emphasizes the need for ethical frameworks, workforce reskilling, and robust international cooperation to maximize AI's benefits while mitigating its challenges. By mapping current trends and identifying future directions, this research contributes to a deeper understanding of AI’s transformative potential in operational and strategic domains.
PENGARUH LEVERAGE TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA 2012-2014 Astutik, Wahyuni Sri
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Debt to Asset Ratio (DAR) dan Debt to Equity Ratio (DER ) terhadap Return On Equity (ROE) baik secara parsial maupun secara simultan.Jenis penelitian yang digunakan adalah penelitian ekploratif. Data yang digunakan data skunder yang berupa laporan keuangan perusahaan Konsumsi yang terdaftar di BEI periode 2012 – 2014. Populasi penelitian ini semua perusahaan Konsumsi yang terdaftar di BEI, dengan total populasi sebanyak 36 perusahaan., penentuan sampel dilakukan dengan metode purposive sampling. Tehnik analisa data yang digunakan regresi linier. Hasil penelitian menunjukan bahwa secara parsiaL Debt to Asset Rasio (DAR) mempunyai pengaruh yang signifikan negatif terhadap Return On Equity (ROE), sedangkan Debt to Equity Ratio (DER) mempunyai pengaruh signifikan positip terhadap Return On Equity (ROE). Secara simultan Debt to Asset Rasio (DAR) dan Debt to Equity Rasio (DER) berpengaruh signifikan positif terhadap Return On Equity (ROE). Hasil uji R menunjukan nilai koefisien kolerasi (R) sebesar 0,742. Koefisien determinasi atau R Square sebesar 0,550 ataui 55%. variasi dari Return On Equity (ROE) bisa dijelaskan dari Debt to Asset Rasio (DAR) dan Debt to Equity Rasio (DER) (variabel independen) sebesar 45 persen, sedangkan sisanya dijelaskan oleh sebab lain
Co-Authors Adnan, Ahmad Zaelani Alfiana Alfiana Arnes Yuli Vandika Arthur Daniel Limantara, Arthur Daniel Dadan Sardani Faridah Faridah Faridah Frans Sudirjo Isnaeni, Diana Judijanto, Loso Lulloh, A. Faiz Fadl Mas’amah, Mas’amah Naim, Muh. Rezky Pambudi, Mochamad Aeng Yuda Prakosos, Riyan Dwi Yulian Pranajasakti, Gilang Prasetya, Yanto Budi Relitasari, Relitasari Restanti, Yani Dwi Sintesa, Nika Sri Rejeki Suherlan Sutrisno, Sutrisno Syahrial, Yoppi Ukar, Kurweni Yulistina Yulistina