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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement JURNAL LENTERA AKUNTANSI Jurnal Minfo Polgan (JMP) International Journal of Community Service (IJCS) SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) West Science Interdisciplinary Studies Science Information System and Technology dharma wiyata
Astutik, Wahyuni Sri
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DONOR DARAH "SETETES DARAH BUKTI KEPEDULIAN UNTUK JIWA SESAMA" Restanti, Yani Dwi; Lulloh, A. Faiz Fadl; Mas’amah, Mas’amah; Astutik, Wahyuni Sri
Dharma Wiyata: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2024): Dharma Wiyata
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Pawyatan Daha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan donor darah merupakan Kerjasama Dusun Mangurejo dengan Program Studi Administrasi Bisnis dan PMI kabupaten Kediri untuk memberikan edukasi dan mengajak untuk berpartisipasi dalam penyumbangan darah. Tujuan pelaksanaan program pengabdian masyarakat yang dilakukan untuk memberikan pencerahan dan wacana terkait manfaat donor darah bagi diri sendiri dan orang lain. Donor merupakan kegiatan yang membantu sesama dan menyelamatkan banyak nyawa dan banyak hal yang positif. Kegiatan pengabdian kepada masyarakat yang dilakukan antara lain penyuluhan kesehatan dan donor darah. Jumlah warga yang teridentifikasi mendaftar menjadi pendonor darah sebanyak 61 orang, Setelah melalui screening oleh petugas Unit Transfusi Darah, jumlah warga yang layak mendonorkan darahnya sebanyak 53 orang. Tujuan lain yang bisa dicapai dalam kegiatan pengabdian kepada Masyarakat yaitu meningkatkan pemahaman masyarakat tentang pentingnya donor darah, keikutsertaan dalam donor darah meningkat serta kegiatan donor darah dapat dilaksanakan dengan lancar sesuai dengan harapan. Masyarakat yang belum bisa donor darah harus diberikan edukasi serta contoh konkrit manfaat donor darah.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Digital Marketing Innovation and the Role of Information Systems in Enhancing MSME Market Expansion Ohara, Muammar Revnu; Suherlan, Suherlan; Astutik, Wahyuni Sri
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14167

Abstract

Digital marketing has become one of the essential elements in supporting the growth and sustainability of micro, small, and medium enterprises (MSMEs) in the modern era. Along with the development of information technology, digital marketing offers opportunities for MSMEs to expand their markets and increase product visibility to a broader range of consumers. In this context, innovation in digital marketing becomes a key factor driving MSMEs' success in achieving sustainable growth. This study aims to further review how digital marketing innovation and the use of information systems can support MSME market expansion. This research employs a literature review approach focusing on qualitative methods. It does not involve primary data collection but instead relies on relevant and up-to-date sources from various scholarly articles. The data used in this study is sourced from Google Scholar with a publication range from 2013-2024. The study concludes that digital marketing innovation and the use of information systems play a crucial role in expanding MSME markets. Digital marketing innovation allows MSMEs to reach consumers more broadly and efficiently, utilizing digital platforms such as social media, e-commerce, and websites. Meanwhile, information systems help improve operational efficiency, data management, and more accurate decision-making based on data analysis. Case studies of Batik Trusmi, Maicih, and Sociolla show that MSMEs adopting these innovations can expand their market share, increase customer loyalty, and compete more effectively in both domestic and international markets.
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
ANALISIS LIKUIDITAS, SOLVABILITAS, AKTIVITAS UNTUK MENGUKUR KINERJA KEUANGAN PT. SEKNI INDOTAMA KAB. POLEWALI MANDAR Rejeki, Sri; Syahrial, Yoppi; Astutik, Wahyuni Sri; Isnaeni, Diana; Naim, Muh. Rezky
JURNAL LENTERA AKUNTANSI Vol. 8 No. 2 (2023): JURNAL LENTERA AKUNTANSI, NOVEMBER 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v8i2.913

Abstract

The title of this research is about Liquidity Analysis, Solvability, Activity to Measure Financial Performance of PT. Sekni Indotama Kab. Polewali Mandar with the objectives and benefits to describe, analyze, measure financial ratios to financial performance at PT. Telkom Mamuju. This study uses both primary and secondary data based on the company's financial statements PT. Sekni Indotama Kab. Polewali Mandar from 2019 to 2022 and tests were carried out on financial ratios including liquidity ratios, solvency ratios, activity ratios to measure how much financial performance the company PT. Sekni Indotama Kab. Polewali Mandar.As for the results obtained in this study the Financial Performance of PT. Sekni Indotama Kab. Polewali Mandar Based on the results of calculating the liquid ratio analysis, it can be said that Telkom went bankrupt because the company experienced difficulties in paying short -term debt, the Financial Performance of PT. Based on the solvency ratio analysis, Telkom is quite good which continues to grow every year. The reason is the fees obtained from the company's small loans, the Financial Performance of PT. Sekni Indotama Kab. Polewali Mandar uses a fairly healthy performance analysis where it grows every year. This is maintained so that the use of company assets is more efficient and profitable every year. Keywords: Liquidity, Solvency, Activity, Financial Performance
Use of Artificial Intelligence in Operational Efficiency and Business Management Strategic Judijanto, Loso; Adnan, Ahmad Zaelani; Pranajasakti, Gilang; Vandika, Arnes Yuli; Astutik, Wahyuni Sri
West Science Information System and Technology Vol. 2 No. 03 (2024): West Science Information System and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsist.v2i03.1533

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology, reshaping operational efficiencies and strategic business management across industries. This study employs a bibliometric analysis using VOSviewer to explore the intellectual structure, global collaboration, and thematic trends in AI research from 2000 to 2024. The findings reveal AI’s pivotal role in enhancing operational processes, particularly in cost reduction, efficiency improvement, and data-driven decision-making. Furthermore, AI’s integration into diverse fields such as healthcare, energy management, and cybersecurity underscores its multidisciplinary impact. The visualizations highlight the strong global collaboration among nations, with China, India, and the United States as major contributors to AI research. Despite these advancements, challenges such as ethical concerns, data privacy, and workforce displacement persist. This study emphasizes the need for ethical frameworks, workforce reskilling, and robust international cooperation to maximize AI's benefits while mitigating its challenges. By mapping current trends and identifying future directions, this research contributes to a deeper understanding of AI’s transformative potential in operational and strategic domains.
Co-Authors Adnan, Ahmad Zaelani Alfiana Alfiana Arnes Yuli Vandika Arthur Daniel Limantara, Arthur Daniel Chatarina Umbul Wahyuni Dadan Sardani Faridah Faridah Frans Sudirjo Hajar, Hajar Mukaromah Isnaeni, Diana Judijanto, Loso Lulloh, A. Faiz Fadl Mas’amah, Mas’amah Naim, Muh. Rezky Nuryenda, Endang Yuda Ohara, Muammar Revnu Pambudi, Mochamad Aeng Yuda Prakosos, Riyan Dwi Yulian Pranajasakti, Gilang Prasetya, Yanto Budi Relitasari, Relitasari Restanti, Yani Dwi Rizal, Yani Sintesa, Nika Sri Rejeki Suherlan Suherlan Suherlan, Suherlan Sutrisno, Sutrisno Syahrial, Yoppi Ukar, Kurweni Yulistina Yulistina