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All Journal Jurnal SOLMA urnal Interaksi: Jurnal Ilmu Komunikasi Communications JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Journal of Research in Social Science and Humanities Petanda : Jurnal Ilmu Komunikasi dan Humaniora Hikmayo: Jurnal Pengabdian Masyarakat Komuniti: Jurnal Komunikasi dan Teknologi Informasi
Wahdiyati, Dini
Universitas Muhammadiyah Prof. Dr. HAMKA
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Research in Social Science and Humanities

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Marketing Communication of PT PLN (Persero) in Improving Electricity Bill Services through Tariff Discount Program Selviyani, Linda; Wahdiyati, Dini; Praptiningsih, Novi Andayani
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.355

Abstract

This research aims to analyze the marketing communication strategy used by PT PLN (Persero) in socializing the discount program to the public. This program is part of an effort to improve services and relief bill payments. This research is based on the marketing communication theory approach which views the message delivery process as key in shaping consumer perceptions and responses to a program or product. The research method uses a descriptive qualitative approach with data collection through interviews, observation, and documentation. The results showed that PLN applies communication channels, such as social media (Instagram, Facebook, and Twitter) as a marketing communication strategy to convey information about the discount program effectively.
Co-Authors Alifah, Tadzkiah Azizah, Salsabila Corliana, Tellys Febriola, Adinda Hani Hariyati, Farida Husna, Nurul Fadillah Hul Kumari Putra, Gilang Mukhlish Muhammad Maududi Novi Andayani Praptiningsih NOVITA SARI, RATIH Nurlina Rahman, Nurlina Prasetya, Hendri Putra, Gilang Kumari Putri, Yotti Amanda romadlan, said Said Romadlan Selviyani, Linda Setiawati, Titin Wangi, Faras Panca Yasir Yunan, Zulfahmi Yulia Rahmawati, Yulia